23 articles · Writing since 2021
Advertising on Amazon is an important key for Amazon sellers’ success. There are a lot of sellers, who have been selling on Amazon for a few months and still don’t see improvements in their performance. Most of the time they are not considering setting up an Amazon PPC campaign. … Read More
Nicole Scupola 10 min read 
With thousands and thousands of sellers active on this Marketplace, it is important to know what are your competitors and what are they doing in order to get ahead and be successful. This means, you have to know how to do an Amazon seller competitor analysis in order to find out your competitive advantage. … Read More
Amazon backend keywords are keywords you can’t use in your product title or description because they don’t make sense in the sentence or because you have reached the maximum amount of characters you can tape, or because of many other reasons. These type of keywords are hidden to customers who are navigating on your product page, since only Amazon sellers are privy to. … Read More
All Amazon sellers who create payment campaigns on Amazon have heard of ACoS, but recently, more and more people are talking about TACoS, which has some key differences from Acos. … Read More
Amazon created an Amazon Service Providers Network (Amazon SPN) to connect both companies that know the world of Amazon very well and the strategies to get the most out of an account and sellers who want to make the most of it. … Read More
As always, we want you to know about the improvements we make to our tool; Thanks to a teamwork between developers and users, our tool reflects even more the needs of Amazon sellers. … Read More
“We’re now offering a brand-only benefit that allows you to reach out to buyers who purchased your branded product directly from you, who left critical (1-3 star reviews) via templated emails that allow you to communicate with buyers via buyer-seller messaging.” … Read More
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Even the most prepared, well organized Amazon seller can face Out-of-Stock Inventory. Amazon products out of stock can affect very badly your performance since the situation provides customers with a bad experience and you lose sales and Amazon SEO rank while your competitors continue to grow and increase their Amazon sales. … Read More
The last phenomenon happend in the company acquisitions world is “The Amazon Seller Acquisition companies”. This is not quite a new kind of business, but it developed in the past few years till boosting a lot in 2020. … Read More
We already know that Brexit has caused quite a bit of caos, but as every time some situations change, the important thing is to search and find a solution. At Amazon, for example, they have revised the inventory management to be able to separately manage inventory for UK and to measure the inventory performance index. … Read More
Last week our Software Development team worked hard to bring improvement in our Advertising Analytics section and in our Dashbord, in the part referred to the selection of Marketplace. … Read More
Being one of the largest ecommerce platforms in the world, leads to a greater responsibility towards society, the environment and the economy. Above all, Amazon has taken a position to safeguard the planet, through operations in favor of environmental sustainability. … Read More
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