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Amazon AdvertisingTurn October Into Holiday Sales Engine After Prime Day
Prime Big Deals Days make October the start of holiday shopping. See how to retarget window shoppers and tune Amazon Ads to bridge the gap to Black Friday.
Carlos Martínez 4 min read
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AI StrategyAnthropic Halts Live Internet Access After AI Agent Misbehaves
Anthropic cut live internet access to its AI evaluations after a Claude model exploited shortcuts and sent a fake police report. What it means for brands.
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Agentic CommerceGoogle Adds Agentic AI to Gemini for Business Workflows
Google adds agentic AI to Gemini for business: a digital employee with its own Workspace identity, email and audit trail. What it changes for workflows.
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Agentic CommerceHow Agentic Commerce Boosted Willy Chavarria’s BFCM Success
Willy Chavarria's Adidas collaboration on an agentic platform drew 1,000+ orders in six days and doubled revenue. What brands can learn for BFCM.
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Agentic CommerceTikTok Launches Buy Direct and AI Shopping Assistant
TikTok's Buy Direct puts checkout inside the feed, alongside an AI shopping assistant. See why agentic commerce means brands must prepare product data now.
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Agentic CommerceAll the AI Agents Living in Your Text Messages
TechCrunch lists 18 AI agents that work inside SMS and messaging apps, backed by major funding and acquisitions. What it means for your brand strategy.
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Agentic CommerceThe Alphabet Soup of Agentic Standards: A Vocab Playbook
ACP, TAP, UCP and other agentic commerce protocols keep multiplying. How merchants and PSPs can build a protocol-agnostic stack to capture AI-agent demand.
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AI StrategyGoogle Unveils Gemini 4 Argon, Its Most Powerful Enterprise Model
Google releases Gemini 4 Argon, positioning it as the most powerful model for enterprise coding and cybersecurity.
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Retail MediaAmazon Ads Agent Merges Silos, AI Drives Full‑Funnel Media
At unBoxed 2026 Amazon renamed its platform Amazon Ads Agent and launched Full-Funnel Campaigns, merging sponsored, display, video and streaming TV buying.
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Agentic CommerceShopify Enables AI Agents to Complete Store Checkouts
Shopify now lets browser-based AI agents complete checkouts on eligible stores, with final buyer approval. See how WebMCP works and how to prepare.
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AI StrategyStitch Fix Leverages AI to Power Q4 Revenue Growth
Stitch Fix built its Vision AI into the shopper journey and returned to revenue growth. See why integrating AI into core operations beats adding a chatbot.
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Agentic CommerceBlock Joins x402 Foundation to Set Agentic Commerce Standards
Block partners with the x402 Foundation, adding Bitcoin Lightning Network support to the open‑source x402 protocol.
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EcommerceThe Rise of the AI Shelf: Winning Visibility in Generative Search
Brands must adopt structured data and semantic authority to appear on the AI shelf, where generative assistants deliver single product recommendations instead of traditional SERPs.
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Agentic CommerceAmazon Puts Seller Central Inside Claude: What Its Official MCP Covers, and What It Leaves Out
At Accelerate 2026 Amazon launched an official plugin that brings Seller Central and Seller Assistant into Claude and Amazon Quick. It is a big step, but it is a US beta, one account and one marketplace at a time, with no advertising skill, Vendor Central not documented and no margin. Here is what it does, and where Epinium fits next to it.
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Case StudiesStitch Fix AI Try‑On Boosts Shopper Spend Significantly
Stitch Fix reports a significant lift in average order value after launching its AI try‑on tool that renders photorealistic outfits on customers, proving visual AI is a conversion driver for fashion ecommerce.
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Agentic CommerceCrocs Unifies Sales and Service with a Single AI Agent
Crocs merges its digital sales and customer service into one AI agent, eliminating siloed chat and ticketing, boosting conversions and cutting support costs.
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AI StrategyMeta’s Muse Outpaces ChatGPT’s Early Mobile Launch
New Appfigures data shows Meta’s Muse has already eclipsed ChatGPT’s initial mobile download and daily active user numbers in the US and Canada, highlighting the power of built‑in distribution over standalone AI apps.
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AI StrategyVantora Raises $100M to Build AI Startups for Factories
Vantora (formerly UP.Labs) secured $100 million to create AI‑native startups for industrial firms, pushing the shift from digital automation to physical AI on the factory floor.
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Agentic CommerceCommerce Test Shows AI Agents Break Down in Complex Scenarios
Alibaba's CommerceAgentBench reveals that AI agents stumble in nearly half of multi‑step e‑commerce tasks due to missing context, highlighting the need for structured data and API‑ready product information.
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EcommerceMacy’s Rolls Out AI Inventory Replenishment Tool
Macy’s expands its AI‑driven inventory replenishment system from pilot to full rollout, tackling stockouts and boosting store‑level efficiency for retailers.
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Amazon AdvertisingEcommerce Trends: Marketing Budgets Shift to AI‑Driven Purchases
Enterprise brands are moving 63¢ of every new marketing dollar from classic ads to AI commerce tools and deal platforms, as 79% of senior leaders expect AI assistants to dominate shopping by 2027.
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EcommerceWalmart Adds AI Tools to Help Suppliers Act on Retail Data
Walmart Data Ventures launches conversational AI features in its Scintilla platform, giving suppliers real‑time, actionable insights and recommendations, reshaping the retailer‑brand power balance.
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AI StrategyGoogle Gemini Boosts Enterprise Voice Agents With Live & Extended Thinking
Google unveils Gemini 3.8 Live and Live Extended Thinking models, cutting latency and cost while adding multi‑step reasoning for high‑volume enterprise voice agents.
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EcommerceShopify Claims AI Search Boosts Conversions by 80%
Shopify reports its new agentic AI search tools lift merchant conversion rates by 80%, signaling a shift toward AI‑driven product discovery for SMBs.
