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AI StrategyUlta Beauty AI Assistant Boosts E-Commerce Sales
Executive summary Ulta Beauty reported a massive 11.1% year-over-year net sales increase in Q1 2026, hitting $3.16 billion. Digital channels crushed physical retail, with e-commerce delivering mid-teen growth compared to low single digits in stores. The secret weapon? “Ulta AI,” … Read More
Carlos Martínez Barriga 5 min read
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NewsAmazon Launches AWS Agentic Shopping Assistant
Executive summary Amazon just packaged its internal AI shopping tech (which drove nearly $12 billion in sales) into a new AWS offering for outside retailers. Kate Spade New York is the first customer, launching an AI Gift Concierge that bypasses … Read More
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EcommerceWhen the Most Cautious AI Lab Uses Claude for 80% of Its Own Code
Executive Summary Fact: In May 2026, more than 80% of Anthropic’s production code was authored by Claude — up from near zero when Claude Code launched in February 2025. Impact: Engineers are now merging eight times as much code per … Read More
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EcommerceGoogle’s Universal Cart Is Now Live for Walmart and Target
Executive Summary Google’s Universal Cart — a single persistent shopping layer spanning Search, Gemini, YouTube, and Gmail — is rolling out to Walmart, Target, Nike, Sephora, Ulta Beauty, Wayfair, and Shopify merchants this summer 2026. For brand managers, the business … Read More
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EcommerceOpenAI’s Codex Is Now Your Sales Team, Data Analyst, and Creative Director
Executive Summary Fact: On June 2, OpenAI launched six role-specific plugins for Codex — bundling 62 apps and 110 skills across sales, data analytics, creative production, product design, equity investing, and investment banking. Impact: Knowledge workers already represent 20% of … Read More
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EcommerceAlphabet Raises $80 Billion as Enterprise AI Demand Outstrips Even Google’s Supply
Fact: Alphabet announced $80 billion in concurrent equity offerings on June 1, 2026, including a confirmed $10 billion strategic investment from Berkshire Hathaway, to fund AI data centre expansion. Impact: CEO Sundar Pichai guided to $180–190 billion in total 2026 … Read More
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EcommerceGitHub Copilot’s $750 Bill: The End of Flat-Fee AI Tools
Executive Summary The fact: GitHub Copilot’s flat subscription model ended today, June 1, 2026. Chat, agentic workflows, and code review are now metered by token — code completions alone remain unlimited. The impact: Developers are reporting projected monthly costs jumping … Read More
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EcommerceAmazon Is Licensing Its $12 Billion AI Shopping Engine to Your Competitors
Executive Summary Fact: Amazon’s Alexa for Shopping — which replaced Rufus in May 2026 — drove $12 billion in incremental sales on Amazon.com last year. AWS is now licensing the same technology to any retailer willing to pay for it. … Read More
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EcommercePinterest Gutted a Frontier Model and Saved 90% in AI Costs
Fact: Pinterest CTO Matt Madrigal replaced Qwen3-VL’s native vision encoder with PinCLIP — proprietary multimodal embeddings — cutting AI inference costs by 90% and boosting recommendation accuracy by 30% while serving 620 million monthly users. Impact: The move closes a … Read More
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EcommerceAt $965B, Anthropic Overtakes OpenAI and Ships 1,000-Subagent Workflows
Executive summary Fact: Anthropic closed a $65 billion Series H at a $965 billion post-money valuation on May 28 — the largest private AI fundraise on record, overtaking OpenAI’s most recent $852 billion figure. Impact: With $47 billion in annualised … Read More
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EcommerceAmerica’s Strongest AI Safety Bill Just Passed. Are Your Vendors Ready?
Fact: Illinois passed SB 315 on a 110-0 House vote — the first US law to require annual independent third-party safety audits of frontier AI developers, including OpenAI, Anthropic, and Google. Impact: By 2028, every major AI model provider must … Read More
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EcommerceThe AI Benchmarks Were Wrong: GPT-5.5 Leads by 16 Points on the Test That Actually Counts
Executive Summary Fact: DeepSWE, a 113-task evaluation by startup Datacurve, scores GPT-5.5 at 70% and Claude Opus 4.7 at 54% — a 16-point gap that standard benchmarks completely obscured. Impact: Enterprise AI buyers have been making model selection decisions based … Read More
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NewsPersonalized Prompts Come to Epinium
In the complex ecosystem of Retail Media, strategic differentiation is your greatest asset. Until today, artificial intelligence in catalog optimization followed rigid patterns, often resulting in cloned listings that failed to capture the essence of your brand or the specificities … Read More
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NewsSell on Shopify: Complete Guide for 2024 to Boost Your Online Store
How to Successfully Sell on Shopify Selling on Shopify offers a powerful platform for entrepreneurs to launch and grow their online stores. This blog post will guide you through the essential steps to set up your Shopify store, from initial … Read More
Maria Subina 13 min read
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NewsAttract more shoppers with a ‘New Season’ tag on Amazon
Amazon has introduced a new innovation on its platform: the “New Season” tag. This new functionality is designed to highlight products that have been recently launched, offering sellers a unique opportunity to increase their visibility and attract more potential buyers, … Read More
Marc Marin 3 min read
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NewsAmazon Boosts Delivery Infrastructure with Amazon Hub Delivery
Amazon continues to innovate and improve its delivery services to provide a better experience for its customers. Recently, the company announced the launch of its new local delivery programme called Amazon Hub Delivery, which aims to strengthen its last mile … Read More
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NewsAmazon displays the average Product Rating and Reviews in Sponsored Brand Ads.
Amazon continues to innovate the online shopping experience. Recently, it has introduced a new feature in its Sponsored Brand Ads that has generated a lot of buzz among sellers and shoppers. This unique feature is the display of the “Average … Read More
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NewsAmazon Reduces Logistics Fees for Low-Cost Products
Amazon, has announced a major move that will directly affect products under $10. Starting 29 August, the company will eliminate the “Small and Light” programme, which was previously used by sellers for these items. Amazon stated its commitment to offer … Read More
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NewsBuyBox Multiple on Amazon: Increase your sales with the option to buy multiple items.
With this new multiple BuyBox, available only in the Desktop version, Amazon significantly simplifies the purchasing process when you want to buy several products at once. Previously, if you wanted to buy multiple items on Amazon, you had to add … Read More
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NewsThe impact of new badges on Amazon sellers.
The recent introduction of new choice badges has brought major changes to the way shoppers perceive and choose products on Amazon. These special tags, which highlight products recommended for quality and competitive pricing, now feature a new category called “Popular … Read More
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NewsBanco Sabadell and LLYC Venturing enter Epinium, Amazon’s AI software firm for sellers
The software company Epinium, based in Mataró, which helps brands and agencies with sales on Amazon to improve their results with artificial intelligence, has closed a €500,000 round with the participation of Banco Sabadell through BStartup. The operation has been … Read More
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AmazonFinally, Sellers Can Answer to Negative Reviews on Amazon
“We’re now offering a brand-only benefit that allows you to reach out to buyers who purchased your branded product directly from you, who left critical (1-3 star reviews) via templated emails that allow you to communicate with buyers via buyer-seller messaging.” … Read More
Nicole Scupola 2 min read
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New Epinium Software | Version 1.5
Last week our Software Development team worked hard to bring improvement in our Advertising Analytics section and in our Dashbord, in the part referred to the selection of Marketplace. … Read More
