Amazon SEO

TL;DR — Key takeaways Only 1-3% of Amazon buyers leave a review spontaneously — volume of sales matters more than any trick. Amazon Vine and the “Request a Review” button in Seller Central are the only two 100% policy-compliant channels … Read More

Carlos Martínez Barriga · May 20, 2026 11 min read

Amazon backend keywords in 2026: 250-byte limit explained, Rufus AI optimization, character vs byte difference, and step-by-step guide for brand managers. … Read More

Carlos Martínez Barriga · May 20, 2026 13 min read

TL;DR — Amazon ASIN Every product on Amazon has a unique 10-character ASIN — over 350 million active ASINs exist in the US catalog alone. Brands selling in Europe need a separate ASIN for each marketplace: DE, FR, IT, ES, … Read More

Carlos Martínez Barriga · May 20, 2026 11 min read

TL;DR: Amazon SEO is the process of optimizing product listings so Amazon’s A9/A10 algorithm ranks them higher in search results. The core levers are keyword relevance (title, bullet points, backend), conversion rate (images, price, reviews), and sales velocity. In 2025-2026, … Read More

Carlos Martínez Barriga · May 20, 2026 12 min read

TL;DR — Key takeaways BSR is a relative rank — your number can drop even if your sales stay flat, because a competitor sold more. Amazon weights recent sales far more heavily than historical ones: a 48-hour spike can move … Read More

Carlos Martínez Barriga · May 20, 2026 14 min read

Mobile-First Focus in Product Titles One of the key elements of Epinium’s new algorithm is its mobile-first approach. This means it prioritizes the appearance and effectiveness of titles on mobile devices, where the majority of searches take place. Amazon typically … Read More

Adriana Blazquez · May 15, 2025 7 min read

Mark this date: January 21, 2025, when Amazon will roll out new product title guidelines across its platform for Sellers and Vendors. Driven by the COSMO algorithm update, this change aims to enhance clarity and search relevance, focusing on natural … Read More

Adriana Blazquez · Jan 8, 2025 9 min read

During Q4, implementing a solid and well-planned SEO strategy is essential to maximize sales opportunities across all markets in which your brand operates. This quarter, driven by high-traffic events such as Black Friday, Cyber Monday, and the holiday season, not … Read More

Roger Barrero · Nov 19, 2024 4 min read

Are you ready to boost your sales and visibility on Amazon? Using the right Amazon SEO tools can significantly enhance your product listings and overall performance. Let’s dive into the essential tools and strategies you need to optimize your Amazon … Read More

Noelia Gongora · Jun 26, 2024 7 min read

Amazon SEO is the key to unlocking your product’s potential on the world’s largest online marketplace. With millions of products competing for attention, understanding and mastering Amazon’s search engine optimization (SEO) can make the difference between your product being found … Read More

Noelia Gongora · Jun 14, 2024 14 min read

Elevate Your Shopify Store with Effective SEO Strategies In today’s competitive eCommerce landscape, having a well-optimized Shopify store is crucial for standing out and attracting customers. Search Engine Optimization (SEO) on Shopify is your key to increasing your store’s visibility, … Read More

Maria Subina · Jun 12, 2024 13 min read

Introduction Are you an Amazon seller looking to enhance your product listings and boost sales? AI copywriting might be your secret weapon. This powerful technology can help you create compelling, high-quality content in a fraction of the time. From product … Read More

Noelia Gongora · May 31, 2024 8 min read

Are you looking to expand your Amazon business to other international markets? Internationalisation is one of the most effective strategies to increase your revenue and consolidate your brand in today’s globalised world. However, to achieve true internationalisation on Amazon, it … Read More

Marc Marin · Apr 26, 2023 5 min read

Stop losing sales with bad translations. Learn how translating Amazon listings with AI and local SEO intent can skyrocket your international conversions.

Marc Marin · Apr 26, 2023 14 min read

If you are selling products on Amazon FBA, one of the most important management tasks is to find out your profitability. During the product research phase, you will need to do some research and calculations to estimate the potential of … Read More

Marc Marin · Apr 11, 2023 5 min read

Boost your Amazon conversion rate and avoid search suppression. Learn how to optimise images for products on Amazon to drive mobile sales and lower CAC.

Marc Marin · Apr 5, 2023 13 min read

Boost your Amazon IPI score and avoid FBA storage limits. Learn actionable tips to optimize sell-through, manage excess inventory, and maximize sales.

Marc Marin · Jan 11, 2023 15 min read

1. What are Sponsored Displays on Amazon? Amazon Sponsored Display ads allow us to target shoppers both on and off Amazon based on the specific detail pages the customer has viewed. By showing ads to a narrow audience that has … Read More

Marc Marin · Jan 10, 2023 3 min read

Explore the key limitations of Amazon's supply chains, from inbound fees to geopolitical risks, and discover how to protect your brand's margins.

Marc Marin · Jan 10, 2023 15 min read

These are the 4 new Epinium products in May 2022: Changes in the graphics of the General View section: We have changed the graph that was previously in the Overview section that compared Paid traffic with Organic traffic to a … Read More

Marc Marin · Jan 10, 2023 2 min read

What are Sponsored Products on Amazon? Sponsored Products on Amazon are ads targeted at keywords and ASINs similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are … Read More

Marc Marin · Jan 10, 2023 4 min read

What is the CTR in PPC campaigns? We understand as CTR in PPC campaigns, the percentage of people who clicked on our ad after viewing it. It consists of a fairly simple calculation, dividing the clicks we get from our … Read More

Marc Marin · Jan 9, 2023 3 min read

Choosing a sales plan Amazon offers two sales plans: the Individual Plan and the Professional Plan. Before thinking about how to create an Amazon Seller account, we should consider what these plans offer and which one best suits the type … Read More

Marc Marin · Jan 9, 2023 5 min read

What is the CR in PPC campaigns? We understand CR in PPC campaigns as the percentage of people who buy our product out of all those who have visited our product listing. This is a very simple calculation, all we … Read More

Marc Marin · Jan 9, 2023 2 min read