Amazon SEO

TL;DR — Key takeaways BSR is a relative rank — your number can drop even if your sales stay flat, because a competitor sold more. Amazon weights recent sales far more heavily than historical ones: a 48-hour spike can move … Read More

Carlos Martínez Barriga · May 20, 2026 14 min read

Mobile-First Focus in Product Titles One of the key elements of Epinium’s new algorithm is its mobile-first approach. This means it prioritizes the appearance and effectiveness of titles on mobile devices, where the majority of searches take place. Amazon typically … Read More

Adriana Blazquez · May 15, 2025 7 min read

Mark this date: January 21, 2025, when Amazon will roll out new product title guidelines across its platform for Sellers and Vendors. Driven by the COSMO algorithm update, this change aims to enhance clarity and search relevance, focusing on natural … Read More

Adriana Blazquez · Jan 8, 2025 9 min read

During Q4, implementing a solid and well-planned SEO strategy is essential to maximize sales opportunities across all markets in which your brand operates. This quarter, driven by high-traffic events such as Black Friday, Cyber Monday, and the holiday season, not … Read More

Roger Barrero · Nov 19, 2024 4 min read

Are you ready to boost your sales and visibility on Amazon? Using the right Amazon SEO tools can significantly enhance your product listings and overall performance. Let’s dive into the essential tools and strategies you need to optimize your Amazon … Read More

Noelia Gongora · Jun 26, 2024 7 min read

Amazon A9 Algorithm: How Amazon SEO Works in 2024 In the competitive landscape of Amazon, understanding and mastering the Amazon A9 Algorithm is crucial for success. This algorithm determines how products are ranked in search results, directly impacting your visibility … Read More

Maria Subina · Jun 14, 2024 21 min read

Amazon SEO is the key to unlocking your product’s potential on the world’s largest online marketplace. With millions of products competing for attention, understanding and mastering Amazon’s search engine optimization (SEO) can make the difference between your product being found … Read More

Noelia Gongora · Jun 14, 2024 14 min read

Elevate Your Shopify Store with Effective SEO Strategies In today’s competitive eCommerce landscape, having a well-optimized Shopify store is crucial for standing out and attracting customers. Search Engine Optimization (SEO) on Shopify is your key to increasing your store’s visibility, … Read More

Maria Subina · Jun 12, 2024 13 min read

Introduction Are you an Amazon seller looking to enhance your product listings and boost sales? AI copywriting might be your secret weapon. This powerful technology can help you create compelling, high-quality content in a fraction of the time. From product … Read More

Noelia Gongora · May 31, 2024 8 min read

Are you looking to expand your Amazon business to other international markets? Internationalisation is one of the most effective strategies to increase your revenue and consolidate your brand in today’s globalised world. However, to achieve true internationalisation on Amazon, it … Read More

Marc Marin · Apr 26, 2023 5 min read

Do you want to expand your Amazon business beyond your home country? Would you like to reach new international markets and sell worldwide? If so, you need to translate your Amazon listings into other languages. But what exactly does Amazon … Read More

Marc Marin · Apr 26, 2023 3 min read

If you are selling products on Amazon FBA, one of the most important management tasks is to find out your profitability. During the product research phase, you will need to do some research and calculations to estimate the potential of … Read More

Marc Marin · Apr 11, 2023 5 min read

How can we optimise images on Amazon? One of the most important elements to boost online sales is to optimise images on Amazon, as it is the first point that captures our attention at first, both in the Amazon results … Read More

Marc Marin · Apr 5, 2023 5 min read

Are you selling on Amazon and wondering what the IPI Score is? Are you concerned about how your inventory performance and product quality are being evaluated by Amazon? If so, you’re in the right place. In this article, we’ll reveal … Read More

Marc Marin · Jan 11, 2023 8 min read

1. What are Sponsored Displays on Amazon? Amazon Sponsored Display ads allow us to target shoppers both on and off Amazon based on the specific detail pages the customer has viewed. By showing ads to a narrow audience that has … Read More

Marc Marin · Jan 10, 2023 3 min read

The last few months have been very busy in terms of external factors causing the limitations of Amazon’s supply chains. Some events are happening outside of our control and will have short-term and long-term implications, not only affecting our supply … Read More

Marc Marin · Jan 10, 2023 4 min read

These are the 4 new Epinium products in May 2022: Changes in the graphics of the General View section: We have changed the graph that was previously in the Overview section that compared Paid traffic with Organic traffic to a … Read More

Marc Marin · Jan 10, 2023 2 min read

What are Sponsored Products on Amazon? Sponsored Products on Amazon are ads targeted at keywords and ASINs similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are … Read More

Marc Marin · Jan 10, 2023 4 min read

What is the CTR in PPC campaigns? We understand as CTR in PPC campaigns, the percentage of people who clicked on our ad after viewing it. It consists of a fairly simple calculation, dividing the clicks we get from our … Read More

Marc Marin · Jan 9, 2023 3 min read

Choosing a sales plan Amazon offers two sales plans: the Individual Plan and the Professional Plan. Before thinking about how to create an Amazon Seller account, we should consider what these plans offer and which one best suits the type … Read More

Marc Marin · Jan 9, 2023 5 min read

What is the CR in PPC campaigns? We understand CR in PPC campaigns as the percentage of people who buy our product out of all those who have visited our product listing. This is a very simple calculation, all we … Read More

Marc Marin · Jan 9, 2023 2 min read

Bidding on branded keywords with Amazon Sponsored Ads is a great way to create a unique brand experience and connect with our ideal customers. 1. INCREASE BRAND PRESENCE A great opportunity of bidding on our own brand is that it … Read More

Marc Marin · Jan 9, 2023 3 min read

In the last few years, Amazon has dedicated all its efforts to improve the platform for Sellers but… Hasn’t anyone thought about Vendors? Epinium YES! ? New Amazon Vendor Central Integration. Why Amazon Vendor Central Platform? Throughout these years, Epinium … Read More

Marc Marin · Jan 9, 2023 2 min read

Most Amazon advertising impressions come from product pages, however, very few sellers take advantage of an ASIN defense and cross-promotion strategy. 1. ASIN Defense Strategies with Sponsored Products Creating defense campaigns with spondored products and cross promotion is quite straightforward, … Read More

Alexis Montañes · Jan 9, 2023 3 min read