Amazon SEO

Bidding on branded keywords with Amazon Sponsored Ads is a great way to create a unique brand experience and connect with our ideal customers. 1. INCREASE BRAND PRESENCE A great opportunity of bidding on our own brand is that it … Read More

Marc Marin · Jan 9, 2023 3 min read

In the last few years, Amazon has dedicated all its efforts to improve the platform for Sellers but… Hasn’t anyone thought about Vendors? Epinium YES! ? New Amazon Vendor Central Integration. Why Amazon Vendor Central Platform? Throughout these years, Epinium … Read More

Marc Marin · Jan 9, 2023 2 min read

Most Amazon advertising impressions come from product pages, however, very few sellers take advantage of an ASIN defense and cross-promotion strategy. 1. ASIN Defense Strategies with Sponsored Products Creating defense campaigns with spondored products and cross promotion is quite straightforward, … Read More

Alexis Montañes · Jan 9, 2023 3 min read

What is the Amazon Posts program? Amazon Posts allows registered brand sellers to share unique lifestyle images and product-related content through a “feed” that resembles other social media platforms. Customers will be able to scroll through the feed and click … Read More

Alexis Montañes · Jan 9, 2023 3 min read

Executive summary The false dichotomy: Choosing between an external agency and pure software is an outdated debate. The 2026 standard is AI-driven platforms operated by highly trained internal talent. Budget reality check: With marketing budgets flatlining at 7.7% of total … Read More

Roger Barrero · Jan 5, 2023 10 min read

Most of Amazon’s ad impressions come from product pages, however, very few sellers leverage an ASIN defense/cross-promotion strategy. 1. ASIN advocacy with Sponsored Products Creating advocacy campaigns with spondored products and cross-promotion is fairly straightforward, as you have a list … Read More

Alexis Montañes · Jan 5, 2023 3 min read

Do you want to sell your products but don’t know how to create a successful Amazon listing? Don’t worry! In this article, we will provide you with tips and recommendations and provide you with everything you need to know to … Read More

Marc Marin · Jan 5, 2023 6 min read

Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers. If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should … Read More

Marc Marin · Dec 20, 2022 4 min read

Si tu negocio ya se encuentra en Amazon o deseas iniciarte en este Marketplace, el Registro de marcas de Amazon es un paso vital para tu negocio. Con dicho registro, conseguirás evitar que otros usuarios usen tu marca, o incluso, que … Read More

Marc Marin · Nov 10, 2022 6 min read

Executive summary The organic myth is dead: Ranking #1 organically for your brand name no longer protects your sales. Competitors are aggressively buying the top-of-search placements. Brand defense is a required tax: In 2026, allocating roughly 20% of your advertising … Read More

Alexis Montañes · May 27, 2022 11 min read

To find niche markets on Amazon we must answer the following questions: What are niche markets? Niche products are items that are included in product categories, targeted at smaller, specific groups of customers with specific needs. We can find niche … Read More

Alexis Montañes · May 27, 2022 4 min read

1. What are sponsored products on Amazon? These are keyword and ASIN targeted ads similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are the most popular … Read More

Alexis Montañes · May 26, 2022 4 min read

1. ¿Qué son las pantallas patrocinadas en Amazon? Amazon Sponsored Display ads allow us to target shoppers both on and off Amazon based on the specific detail pages the customer has viewed. By showing ads to a small audience that … Read More

Alexis Montañes · May 25, 2022 3 min read

Operational answers on Amazon Vendor Central: purchase orders, pricing and MAP, Direct Fulfillment, listings, advertising, fees, payment terms, the vendor API, and what happens if you decline an invitation. For invitations, requirements, onboarding and the real cost stack, see the complete guide.

Carlos Martínez Barriga · May 25, 2022 9 min read

Promoting our product is crucial to increase sales on Amazon. But the effectiveness of promotion depends largely on the medium through which the process is carried out. In the case of Amazon, PPC advertising is the best method of getting … Read More

Alexis Montañes · May 24, 2022 4 min read

Refunds on Amazon The difference between an Amazon refund and other procedures is the entity that controls the outcome of the claim. With most Amazon protocols, the buyer will contact Amazon directly through Amazon Pay. However, with a return on … Read More

Alexis Montañes · May 24, 2022 6 min read

1. What are sponsored brand ads on Amazon? Sponsored Brands Ads on Amazon, formerly known as Amazon header search ads, are banner ads that display our brand logo, custom tagline and various products, usually at the top of Amazon search … Read More

Alexis Montañes · May 23, 2022 5 min read

1. What are Mass Editions for advertising on Amazon? Mass Editions for Amazon advertising is an Epinium feature that provides access to various performance metrics and reports. Bulk edits allow us to create, manage and optimize campaigns all at once. … Read More

Alexis Montañes · May 20, 2022 6 min read

1. Why use product videos on Amazon? Amazon’s goal is to create a seamless shopping experience, and it provides us third-party sellers with a number of tools to help us enhance that experience for customers. Through product videos on Amazon, … Read More

Alexis Montañes · May 20, 2022 6 min read

1. What are the search terms on Amazon? Amazon search terms are strings of keywords a shopper types into Amazon search to find a product. Search terms are known as backend keywords because they are hidden in the backend of … Read More

Alexis Montañes · May 19, 2022 6 min read

How can we optimize images on Amazon? One of the most relevant elements to boost online sales is to optimize images on Amazon, since it is the first point that catches our attention at first, both in Amazon results and … Read More

Alexis Montañes · May 19, 2022 5 min read

What is Keyword Research on Amazon? Keyword research on Amazon is an important part of your Amazon FBA product success in 2022, although this part may seem a little nerve-wracking to do. How can we get started? What keywords should … Read More

Alexis Montañes · May 18, 2022 8 min read

What are the Bullet Points in Amazon? Amazon’s Bullet Points are short phrases that collect the main features of a product and are displayed on the product detail page, just below the product name and price, and therefore in a … Read More

Alexis Montañes · May 18, 2022 5 min read

When we have an online business, we must know the different ways that exist for our consumers to trust us. In this way, users will be more inclined to buy our products before the competition. Product reviews, other customers’ shopping … Read More

Alexis Montañes · May 18, 2022 3 min read