Amazon Advertising

Executive summary Amazon generated $68.6 billion in advertising revenue in 2025, pushing internal CPCs to record highs and forcing smart brands to acquire traffic externally. In mid-2025, Amazon abruptly paused its own Google Ads spending in the US, leaving a … Read More

Carlos Martínez Barriga · Jul 6, 2026 9 min read

Executive summary Amazon’s advertising revenue hit a staggering $68.5 billion in 2025, fundamentally shifting how organic and paid visibility interact on the platform. Average Cost Per Click (CPC) has climbed past $1.07 across major categories in 2026, severely squeezing margins … Read More

Carlos Martínez Barriga · Jul 6, 2026 12 min read

Executive summary The Amazon Ads hive is not just a buzzword; it represents the convergence of massive data warehouses (like Apache Hive on EMR) and advanced advertising strategy. A June 2026 Gartner survey revealed a contrarian truth: AI adoption actually … Read More

Carlos Martínez Barriga · Jul 5, 2026 10 min read

Executive summary Prime Video ads reached a staggering 315 million monthly viewers globally by late 2025, driven entirely by Amazon’s aggressive default opt-out tier strategy. The platform generated $3.9 billion in online video advertising revenue in 2025, proving viewers gladly … Read More

Carlos Martínez Barriga · Jul 4, 2026 10 min read

Executive summary Amazon’s advertising revenue hit an astonishing $68.6 billion in 2025, transforming the platform into a pure pay-to-play arena where organic reach is shrinking daily. Average CPCs have surged 15% year-over-year, hovering between $0.85 and $1.30, crushing brands that … Read More

Carlos Martínez Barriga · Jul 4, 2026 10 min read

Executive summary Legacy daily API polling hides crucial intraday trends, causing brands to waste massive budgets during low-converting overnight hours. Amazon Marketing Stream pushes hourly metrics directly to your AWS infrastructure, allowing for precise dayparting and bid adjustments in near … Read More

Carlos Martínez Barriga · Jul 2, 2026 11 min read

Executive summary Amazon search engine advertising costs have surged significantly, with average CPCs sitting around $1.04 to $1.25 in 2026. Focusing strictly on ACoS is a dangerous trap; cutting bids blindly hurts organic rank and ultimately increases your TACoS. Top … Read More

Carlos Martínez Barriga · Jun 27, 2026 9 min read

Executive summary Amazon ad revenue hit a staggering $68.6 billion in 2025, pushing average CPCs up and squeezing brand margins across almost all categories. Obsessing over a low ACoS is a trap; smart brands willingly accept higher acquisition costs for … Read More

Carlos Martínez Barriga · Jun 25, 2026 10 min read

Executive summary Average Amazon CPCs have officially crossed the $1.00 threshold in 2026, representing a silent 8-12% YoY increase [1]. Mobile shoppers now cost you 16% more per click than desktop users, drastically altering how top sellers allocate their budgets. … Read More

Carlos Martínez Barriga · Jun 24, 2026 10 min read

Executive summary Amazon’s ad revenue is projected to blow past $68 billion in 2025. The days of cheap clicks are officially over. Generative AI isn’t a buzzword anymore; it is actively managing bids and generating creatives for your fastest-growing competitors … Read More

Carlos Martínez Barriga · Jun 18, 2026 8 min read

Executive summary Prime Video ads fundamentally shifted upper-funnel marketing, now reaching over 315 million monthly viewers globally. Shoppers no longer connect with sterile product shots; character-driven narratives are proving to drive the highest brand recall. Coordinated Amazon Sponsored TV campaigns … Read More

Carlos Martínez Barriga · Jun 17, 2026 9 min read

Executive summary Amazon advertising revenue reached a staggering $68 billion in 2025, turning the ecosystem into a hyper-competitive arena where manual keyword bidding is actively punished by the algorithm. The traditional exact-match strategy is officially dead; Amazon now shadow-penalizes aggressive … Read More

Carlos Martínez Barriga · Jun 17, 2026 10 min read

Executive summary Standard scheduled reports are dead weight. Amazon ad hoc reporting through the AMC API is how top brands run real-time, multi-touch attribution. You can execute up to 30 ad hoc workflows per day per AMC instance to query … Read More

Carlos Martínez Barriga · Jun 17, 2026 10 min read

Executive summary Amazon’s ad revenue is projected to hit $88.6 billion in 2026, making the auction floor more expensive and competitive than ever before. Manual bid adjustments now actively hurt your campaigns by constantly resetting Amazon’s internal AI learning phase. … Read More

Carlos Martínez Barriga · Jun 14, 2026 9 min read

Executive summary Amazon is projected to hit $82.07 billion in advertising revenue by 2026, forcing brands into a fiercely competitive pay-to-play arena where organic reach is practically dead. The traditional search bar is losing ground. AI assistants like Rufus are … Read More

Carlos Martínez Barriga · Jun 13, 2026 12 min read

Executive summary Navigating the Amazon advertising contact us page often results in an endless loop between Seller Central and Ads Support due to SSO (Single Sign-On) token misalignments. Amazon’s ad revenue hit a staggering $68.6 billion in 2025, yet their … Read More

Carlos Martínez Barriga · Jun 13, 2026 10 min read

Complete Amazon advertising formats guide for 2026: exact dimensions, file specs, and placement strategy for Sponsored Brands, Display, and video ads. … Read More

Carlos Martínez Barriga · May 20, 2026 12 min read

The cost of Amazon ads is now one of the most decisive variables in marketplace success. As competition grows and more brands pour money into advertising, sellers must treat ad spend not as a support function but as a strategic … Read More

Adriana Blazquez · May 28, 2025 12 min read

Amazon Ads automation is no longer optional—it’s essential. In today’s hyper-competitive Amazon marketplace, manually managing Pay-Per-Click (PPC) campaigns is no longer a viable strategy for sustained growth. Manual management slows down growth and consumes resources. Automation, powered by artificial intelligence … Read More

Adriana Blazquez · Apr 25, 2025 10 min read

Amazon has revolutionized the way businesses reach their customers, and tools like the Amazon Ad Library are at the forefront of this transformation. Designed to empower advertisers, this resource offers unparalleled access to ad data, creative assets, and performance insights. … Read More

Adriana Blazquez · Jan 24, 2025 13 min read

In today’s competitive e-commerce landscape, effective advertising can make or break a retailer’s success. Enter Amazon Retail Ad Service, a cutting-edge solution designed to empower retailers with advanced ad tech, precision targeting, and seamless shopper experiences. Whether you’re a brand … Read More

Adriana Blazquez · Jan 17, 2025 16 min read

Amazon Sponsored Ads are an indispensable tool for sellers aiming to stand out in the competitive marketplace. This guide provides a comprehensive overview of Amazon Sponsored Ads, explaining their types, costs, setup process, optimization strategies, and advanced techniques to ensure … Read More

Adriana Blazquez · Dec 31, 2024 25 min read

Q4 is undoubtedly the most competitive and lucrative time of the year on Amazon, with high-traffic events like Black Friday, Cyber Monday, and the holiday shopping season. For sellers, this means that a strategic and increased investment in Sponsored Ads … Read More

Roger Barrero · Nov 19, 2024 4 min read

Are you looking to maximize your returns on Amazon ads? Implementing the right bidding strategies is crucial to your success. In this guide, we’ll explore effective Amazon bidding strategies to help you optimize your campaigns and drive more sales. Understanding … Read More

Noelia Gongora · Jul 1, 2024 14 min read