29 articles · Writing since 2022
Most Amazon advertising impressions come from product pages, however, very few sellers take advantage of an ASIN defense and cross-promotion strategy. 1. ASIN Defense Strategies with Sponsored Products Creating defense campaigns with spondored products and cross promotion is quite straightforward, … Read More
Alexis Montañes 3 min read 
What is the Amazon Posts program? Amazon Posts allows registered brand sellers to share unique lifestyle images and product-related content through a “feed” that resembles other social media platforms. Customers will be able to scroll through the feed and click … Read More
Most of Amazon’s ad impressions come from product pages, however, very few sellers leverage an ASIN defense/cross-promotion strategy. 1. ASIN advocacy with Sponsored Products Creating advocacy campaigns with spondored products and cross-promotion is fairly straightforward, as you have a list … Read More
Executive summary The organic myth is dead: Ranking #1 organically for your brand name no longer protects your sales. Competitors are aggressively buying the top-of-search placements. Brand defense is a required tax: In 2026, allocating roughly 20% of your advertising … Read More
To find niche markets on Amazon we must answer the following questions: What are niche markets? Niche products are items that are included in product categories, targeted at smaller, specific groups of customers with specific needs. We can find niche … Read More
1. What are sponsored products on Amazon? These are keyword and ASIN targeted ads similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are the most popular … Read More
1. ¿Qué son las pantallas patrocinadas en Amazon? Amazon Sponsored Display ads allow us to target shoppers both on and off Amazon based on the specific detail pages the customer has viewed. By showing ads to a small audience that … Read More
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In this third part we continue to answer frequently asked questions from Amazon Vendor Central. What is the support like at Vendor Central? Amazon seller support is similar to Amazon seller support. It can be frustrating and sometimes it takes … Read More
In this second part we continue to answer frequently asked questions from Amazon Vendor Central. How can we set prices in Vendor Central? How to set the price is one of the most frequently asked questions on Amazon Vendor. Vendors … Read More
What is Amazon Vendor Central? One of the frequently asked questions about Amazon Vendor Central , is about what it consists of. This is a platform only for companies that want to sell their products to Amazon. When we sell … Read More
Promoting our product is crucial to increase sales on Amazon. But the effectiveness of promotion depends largely on the medium through which the process is carried out. In the case of Amazon, PPC advertising is the best method of getting … Read More
Refunds on Amazon The difference between an Amazon refund and other procedures is the entity that controls the outcome of the claim. With most Amazon protocols, the buyer will contact Amazon directly through Amazon Pay. However, with a return on … Read More
FREE PLAYBOOK: FIX YOUR AMAZON LISTINGS BEFORE THE DEADLINE
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