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Discoveries and Updates on Amazon Seller and Vendor     February: Renewed Strategies and Success Five-Step Framework for Boosting Sales on Amazon: Introduction of a strategic approach designed to improve sellers’ positioning on the platform and boost their sales. Amazon … Read More

Noelia Gongora · Feb 12, 2024 8 min read

Black Friday is a unique opportunity to maximize your sales and gain market share by positioning your products. We will guide you through strategies to stand out as a seller on Amazon during Black Friday and how to use Amazon … Read More

Marc Marin · Nov 13, 2023 5 min read

Advertising on Amazon is an important key for Amazon sellers’ success. There are a lot of sellers, who have been selling on Amazon for a few months and still don’t see improvements in their performance. Most of the time they are not considering setting up an Amazon PPC campaign. … Read More

Nicole Scupola · Sep 26, 2023 10 min read

The A to Z Guarantee on Amazon is a resource that buyers can use when their shopping experience does not meet their expectations and they are unable to reach a direct resolution with the seller. In these situations, customers have … Read More

Marc Marin · Sep 20, 2023 10 min read

Retail media has become a transformative force in the advertising world, blending the power of e-commerce platforms with advanced marketing techniques. In this article, we’ll explore everything you need to know about retail media, from its definition and evolution to … Read More

Marc Marin · Sep 18, 2023 3 min read

Making smart decisions on Amazon starts with understanding your customers. The Amazon Brand Analytics Tool gives brand-registered sellers access to powerful data about how shoppers search, compare, and buy. This tool goes beyond basic metrics. It helps you uncover top-performing … Read More

Marc Marin · Sep 7, 2023 14 min read

Are you ready to take a leap in your Amazon marketing strategies? Then get ready to get to know Amazon Marketing Cloud (AMC)! In this guide, we will reveal the secrets of this tool that can completely change your experience … Read More

Marc Marin · Sep 5, 2023 1 min read

Amazon has introduced a new innovation on its platform: the “New Season” tag. This new functionality is designed to highlight products that have been recently launched, offering sellers a unique opportunity to increase their visibility and attract more potential buyers, … Read More

Marc Marin · Jul 31, 2023 3 min read

Amazon’s impressive track record in the advertising world Amazon has experienced a meteoric rise in the advertising business over the past eight years. If we compare the annual advertising costs of the big three players – Amazon, eBay and Alibaba … Read More

Marc Marin · Jul 26, 2023 3 min read

Amazon continues to innovate and improve its delivery services to provide a better experience for its customers. Recently, the company announced the launch of its new local delivery programme called Amazon Hub Delivery, which aims to strengthen its last mile … Read More

Marc Marin · Jul 24, 2023 3 min read

Amazon continues to innovate the online shopping experience. Recently, it has introduced a new feature in its Sponsored Brand Ads that has generated a lot of buzz among sellers and shoppers. This unique feature is the display of the “Average … Read More

Marc Marin · Jul 19, 2023 4 min read

Amazon, has announced a major move that will directly affect products under $10. Starting 29 August, the company will eliminate the “Small and Light” programme, which was previously used by sellers for these items. Amazon stated its commitment to offer … Read More

Marc Marin · Jul 17, 2023 3 min read