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Executive summary The false dichotomy: Choosing between an external agency and pure software is an outdated debate. The 2026 standard is AI-driven platforms operated by highly trained internal talent. Budget reality check: With marketing budgets flatlining at 7.7% of total … Read More

Roger Barrero · Jan 5, 2023 10 min read

Most of Amazon’s ad impressions come from product pages, however, very few sellers leverage an ASIN defense/cross-promotion strategy. 1. ASIN advocacy with Sponsored Products Creating advocacy campaigns with spondored products and cross-promotion is fairly straightforward, as you have a list … Read More

Alexis Montañes · Jan 5, 2023 3 min read

Amazon Belgium will open a new logistics center in Antwerp at the end of this year, allowing European sellers to increase their sales and quickly reach millions of customers. With the opening of this new logistics center, Amazon Belgium shows … Read More

Marc Marin · Jan 5, 2023 6 min read

Do you want to sell your products but don’t know how to create a successful Amazon listing? Don’t worry! In this article, we will provide you with tips and recommendations and provide you with everything you need to know to … Read More

Marc Marin · Jan 5, 2023 6 min read

Every year, online sales predictions are on the rise and it looks like this trend will continue in the coming years. Marketplaces like Amazon offer a wonderful system and infrastructure to make it easier for businesses to start selling online. … Read More

Marc Marin · Jan 5, 2023 10 min read

Want to succeed on Amazon and don’t know where to start? One of the most important decisions you need to make is choosing what to sell on Amazon. Choosing products that meet the needs of buyers, have a high enough … Read More

Marc Marin · Jan 5, 2023 6 min read

Are you interested in selling on Amazon as a private seller and generating additional income? Selling on Amazon as a private seller can be an excellent opportunity to reach a wide audience and generate income through the sale of your … Read More

Marc Marin · Jan 5, 2023 8 min read

Executive summary Amazon suspends countless seller accounts globally, the vast majority triggered by poorly handled buyer complaints. Your Order Defect Rate (ODR) must stay below 1%. A single unresolved A-to-z claim can push a low-volume seller directly into the suspension … Read More

Marc Marin · Jan 5, 2023 10 min read

Have you ever bought something on Amazon and wondered how come the platform always has exactly the product you’re looking for in stock? How come they can always ship the product just in time and keep you from running out … Read More

Marc Marin · Jan 4, 2023 6 min read

Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers. If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should … Read More

Marc Marin · Dec 20, 2022 4 min read

If we talk about e-commerce, we are talking about Amazon. The Marketplace par excellence has not stopped growing and welcoming new sellers, as well as new buyers with more than 300 million active accounts. And it is not surprising to … Read More

Marc Marin · Dec 20, 2022 5 min read

Executive summary Amazon Brand Registry now gates nearly all meaningful growth tools, hosting over 800,000 enrolled brands globally. Proactive AI controls block 99% of suspected intellectual property violations before sellers even report them. A registered trademark alone offers zero automated … Read More

Marc Marin · Dec 19, 2022 9 min read