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Have you ever bought something on Amazon and wondered how come the platform always has exactly the product you’re looking for in stock? How come they can always ship the product just in time and keep you from running out … Read More

Marc Marin · Jan 4, 2023 6 min read

Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers. If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should … Read More

Marc Marin · Dec 20, 2022 4 min read

If we talk about e-commerce, we are talking about Amazon. The Marketplace par excellence has not stopped growing and welcoming new sellers, as well as new buyers with more than 300 million active accounts. And it is not surprising to … Read More

Marc Marin · Dec 20, 2022 5 min read

Executive summary Amazon Brand Registry now gates nearly all meaningful growth tools, hosting over 800,000 enrolled brands globally. Proactive AI controls block 99% of suspected intellectual property violations before sellers even report them. A registered trademark alone offers zero automated … Read More

Marc Marin · Dec 19, 2022 9 min read

Black Friday is over and has made it clear for another year that online sales are on the rise. This 2022, the online channel option to make purchases has increased by 2.9%, more than 2021, a year that also witnessed … Read More

Marc Marin · Dec 19, 2022 7 min read

Advertising is taking new paths and forms, just as users are taking new paths with the formats and types of content they consume. The advertising options that Amazon offers to its sellers, such as Display Ads, Sponsored Brands or Sponsored … Read More

Marc Marin · Dec 19, 2022 4 min read

Si tu negocio ya se encuentra en Amazon o deseas iniciarte en este Marketplace, el Registro de marcas de Amazon es un paso vital para tu negocio. Con dicho registro, conseguirás evitar que otros usuarios usen tu marca, o incluso, que … Read More

Marc Marin · Nov 10, 2022 6 min read

Executive summary The organic myth is dead: Ranking #1 organically for your brand name no longer protects your sales. Competitors are aggressively buying the top-of-search placements. Brand defense is a required tax: In 2026, allocating roughly 20% of your advertising … Read More

Alexis Montañes · May 27, 2022 11 min read

To find niche markets on Amazon we must answer the following questions: What are niche markets? Niche products are items that are included in product categories, targeted at smaller, specific groups of customers with specific needs. We can find niche … Read More

Alexis Montañes · May 27, 2022 4 min read

1. What are sponsored products on Amazon? These are keyword and ASIN targeted ads similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are the most popular … Read More

Alexis Montañes · May 26, 2022 4 min read

1. ¿Qué son las pantallas patrocinadas en Amazon? Amazon Sponsored Display ads allow us to target shoppers both on and off Amazon based on the specific detail pages the customer has viewed. By showing ads to a small audience that … Read More

Alexis Montañes · May 25, 2022 3 min read

In this third part we continue to answer frequently asked questions from Amazon Vendor Central. What is the support like at Vendor Central? Amazon seller support is similar to Amazon seller support. It can be frustrating and sometimes it takes … Read More

Alexis Montañes · May 25, 2022 5 min read