Best Amazon PPC software: 10 tools, priced and dated.
The platforms brands and agencies actually shortlist for Amazon advertising, in one table: published entry price, pricing model, company and HQ, who each one is built for, and whether you can try it before a sales call. Every cell is a public fact with its source and the date we checked it — and where a vendor publishes nothing, it says so instead of guessing.
Free to start · No credit card · Sources and dates on every row
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Quick comparison
Amazon PPC software at a glance
Ten platforms compared on the four things that decide a shortlist — what it costs, how it charges, who it is built for, and whether you can trial it — plus where each company is based. Cells are quoted from the vendors' own pages; the full head-to-head for each one is linked in the last column.
| Software | Published entry price | Pricing model | Company & HQ | Built for | Free trial | Head-to-head |
|---|---|---|---|---|---|---|
| Epinium | Guru from €159/mo · Business €349 · Master €799 | Published subscription + advertising commission, 5% down to 2% by volume (Business and Master) | European company, product and data in the EU | Brands, manufacturers and agencies selling across Amazon EU | Yes — free to start, no credit card | Pricing → |
| m19 | Autopilot €49/mo (under €5K spend); Professional €400/mo + 3% of Sponsored Ads spend | Subscription plus 3% of ad spend; DSP seat rental €500 setup + 3% of DSP spend | French company (Paris), Amazon Ads Advanced Partner | Agencies and advanced sellers above roughly €5K monthly ad spend | Yes — 30-day free trial | Epinium vs m19 → |
| Helium 10 | Platinum $99–$129/mo · Diamond $279–$359/mo · Enterprise from $1,499/mo | Tiered subscription by yearly sales bracket; ad spend limits on Enterprise | US-based Amazon seller software suite | Amazon sellers from $0 to $10M+ yearly sales, research-first | Yes — free plan with limited uses | Helium 10 vs Epinium → |
| MerchantSpring | Seller $399/mo and Vendor $699/mo; agency plans $998–$4,934/mo | Tiered subscription by number of channels and user seats | Melbourne, Australia; ~20 people, angel-funded | Agencies, aggregators and investors reporting across many seller accounts | Yes — 7-day trial, no credit card; the site itself leads with a demo | Epinium vs MerchantSpring → |
| Perpetua | Essentials $695/mo up to $10K monthly ad spend; Growth $695/mo + % of ad spend above it; Premium custom | Flat fee at entry; growth tiers add up to ~3% of managed ad spend | US (Portsmouth, NH); part of Flywheel Digital, owned by Omnicom since January 2024 | Third-party sellers and challenger brands on Amazon, Walmart and Instacart | No free trial and no annual billing on its public pricing page | Epinium vs Perpetua → |
| Adbrew | Standard $799/mo or a % of ad spend — whichever is greater; Enterprise custom | Higher of flat fee or % of spend, plus paid add-ons for share of voice, dashboards, AMC and DSP | Delhi, India; founded 2023, ~28 people, no outside funding | Brands, sellers, agencies and aggregators up to $500K monthly ad spend | Demo-led; no free trial published | Epinium vs Adbrew → |
| Intentwise | From ~$1,000/mo (Ad Optimizer); Analytics Cloud from ~$1,500/mo plus a $1,500 setup fee | Per-module subscription, priced by number of connected data sources | San Diego (US) with engineering in Bengaluru; bootstrapped, no VC funding | High-growth agencies and enterprise brands; SMBs explicitly out of scope | Not published | Epinium vs Intentwise → |
| Pacvue | Not published; third parties report ~$500/mo + 2–3% of ad spend, average contract ≈ $26,000/yr | Subscription plus a take rate on the ad spend it manages | US (Seattle), part of the Assembly / Advent-backed group | Enterprise and CPG brands plus global agencies, typically >$3M/yr ad spend | No — enterprise demo and consultative sales | Epinium vs Pacvue → |
| Quartile | Not published — quote after a demo | Not published | US company (New York per third-party profiles); its own site states only global coverage, 32 countries | Small business to enterprise advertisers, marketplaces plus D2C channels | Not published — demo request | Epinium vs Quartile → |
| Advigator | Not published; its own testimonial cites "no monthly fee, just a small percentage of ad spend" | Percentage of ad spend | Italian company, Amazon Advanced Partner | Amazon sellers who want their PPC handled for them, beginners included | Yes — 30-day free trial, no credit card | Epinium vs Advigator → |
How this list was compiled
Ten platforms, one row each. Every competitor cell is lifted verbatim from its own website, pricing page or a cited third party — never from a sales conversation — and each product's facts were verified between 24 July 2026 and 15 August 2026, with the source listed below. Where a vendor does not publish something we mark it not published rather than claiming it does not exist: Pacvue, Quartile and Advigator publish no price at all, so there is no figure to compare and none is estimated here. Epinium is listed first because we publish this page — the bias is stated rather than hidden — and its own numbers come straight from Epinium pricing. The other nine are ordered by published entry price, lowest first, with the three that publish none last; prices appear in the currency each vendor publishes and are not converted, so the ordering is approximate. No star ratings or aggregate ratings are assigned to anyone: where a product has public review standing, its G2 score and review count are shown together, because 4.8 from 9 reviews and 4.6 from 215 are not the same claim. Something out of date? Tell us and we will correct it.
Sources
The directory
Amazon PPC software, one by one
Epinium first, because we publish this page and would rather say so than bury it. The nine others follow in order of published entry price, lowest first, with the three that publish no price last. Each entry states what the product is, one reported strength, one reported limitation, and the date its facts were checked.
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Epinium — advertising, listings, catalogue and stock with human approval
Published pricingEpinium is a European platform for brands and agencies selling across Amazon EU. Its AI proposes bid, keyword, listing and stock changes and a person approves each one, with a full audit trail — so advertising sits next to listing quality, catalogue and stock instead of on its own. Pricing is published rather than quoted: Guru from €159/month, Business €349 and Master €799, plus an advertising commission that tapers from 5% to 2% by volume on Business and Master, charged only on the ad spend Epinium manages.
- Yes — free to start, no credit card
- Yes — approval queue, HITL lock on sensitive actions, full audit trail
- Yes — listing optimisation for Rufus and other AI assistants
- Yes — P&L per ASIN with TACOS, COGS and net margin
- Amazon EU and UK only — Seller and Vendor Central; no Walmart, Instacart or Criteo
- EU data under GDPR, aligned with the EU AI Act, no training on your data without consent
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m19
G2 4.7 · 14 reviewsm19 is a French company selling AI-driven Amazon advertising automation. It manages Sponsored Products, Brands and Display, plus DSP and Amazon Marketing Cloud on higher tiers, and is an Amazon Ads Advanced Partner. Pricing is published: €49 a month while you stay under €5,000 of monthly ad spend, then €400 a month plus 3% of Sponsored Ads spend. There is a 30-day free trial.
- Reviewers describe it as doing what you would do yourself with unlimited time — building out keywords and adjusting bids — and as intuitive to set up at any skill level.
- It needs existing sales velocity: reviewers report it cannot work from scratch on a brand-new ASIN with no campaign history, and advise running manual campaigns for about 28 days first.
- Published entry price: Autopilot €49/mo (under €5K spend); Professional €400/mo + 3% of Sponsored Ads spend
- Facts verified 15 August 2026 · source: m19.com pricing
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Helium 10
G2 4.2 · 184 reviewsHelium 10 is a research-first suite for Amazon sellers. Its core is product and keyword research, with an AI listing builder, inventory management, profit and refund reporting from the Diamond plan up, and rules-based ad automation through Adtomic. It publishes its pricing, offers a free plan with limited uses, and sells mostly to individual sellers and small brands.
- Data analysis and competitor analysis are its tagged strengths on G2, over the second-largest review base here.
- The overwhelming number of options is its single most-tagged complaint on G2, ahead of cost.
- Published entry price: Platinum $99–$129/mo · Diamond $279–$359/mo · Enterprise from $1,499/mo
- Facts verified 15 August 2026 · source: helium10.com/pricing
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MerchantSpring
MerchantSpring is marketplace reporting and profitability analytics for agencies, aggregators and investors: reporting across 120+ channels, a 20-plus-line P&L with accrual and cash views, custom groups and COGS, and a native MCP server for Claude, Cursor and ChatGPT. It reports rather than acts — no ad bidding, no listing optimisation. Seller is $399/month and Vendor $699/month, with agency plans from $998 to $4,934.
- Reporting and P&L analytics across 120+ channels — no ad bidding, no listing optimisation
- Not applicable — analytics only: it reports, it does not act on your account
- Published entry price: Seller $399/mo and Vendor $699/mo; agency plans $998–$4,934/mo
- Facts verified 15 August 2026 · source: merchantspring.io
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Perpetua
G2 4.4 · 79 reviewsPerpetua is goal-based advertising automation for Amazon, Walmart and Instacart. You set a target and its machine learning runs the bidding and keyword tactics to reach it, with hourly intraday adjustment on higher tiers. It also bundles growth capital, a financing product. Entry is $695 a month while monthly ad spend stays under $10,000, then a percentage of spend on top.
- G2 reviewers rated it easier to set up and administer than Pacvue, and preferred doing business with it overall.
- The most repeated complaint is loss of control: reviewers report it taking down old campaigns and building new ones even when the old ones were profitable.
- Published entry price: Essentials $695/mo up to $10K monthly ad spend; Growth $695/mo + % of ad spend above it; Premium custom
- Facts verified 15 August 2026 · source: perpetua.io/pricing
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Adbrew
G2 4.8 · 36 reviewsAdbrew is an Amazon and Walmart advertising platform founded in Delhi in 2023. It combines rule-based and AI automation, keyword harvesting, digital shelf analytics, dayparting via Amazon Marketing Stream, a bulk campaign launcher, and AMC reports and audiences. Pricing is published: $799 a month or a percentage of ad spend, whichever is greater, with share of voice, dashboards and DSP charged as add-ons.
- Automation and ease of use are its two most-tagged strengths on G2, with reviewers crediting the automation rules with cutting manual work.
- Advertising challenges and a steep learning curve are its tagged complaints on G2.
- Published entry price: Standard $799/mo or a % of ad spend — whichever is greater; Enterprise custom
- Facts verified 15 August 2026 · source: adbrew.io/pricing
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Intentwise
G2 4.8 · 103 reviewsIntentwise is a commerce data and advertising platform sold to agencies and enterprise brands. Foundation unifies commerce data into AI-ready pipelines, Intelligence adds dashboards and anomaly detection across 21 marketplaces, Optimize runs advertising and DSP, and an AI Gateway exposes it all to assistants like Claude through MCP. It is bootstrapped, priced per module from around $1,000 a month, and states that small businesses are out of scope.
- The highest G2 score of the seven products compared across these pages, 4.8 from 103 reviews.
- Expensive and missing features are its tagged complaints on G2.
- Published entry price: From ~$1,000/mo (Ad Optimizer); Analytics Cloud from ~$1,500/mo plus a $1,500 setup fee
- Facts verified 15 August 2026 · source: intentwise.com
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Pacvue
G2 4.5 · 23 reviewsPacvue is an enterprise commerce operating system. It buys and manages retail media across more than 100 retailer networks, monitors the digital shelf, surfaces supply-chain signals and recovers Amazon 1P revenue through chargeback, shortage and co-op claims. It sells through a demo, publishes no pricing, and is designed around advertisers spending several million dollars a year.
- Reviewers describe it as the option for advertising professionals who want either high-level or microscopic control of PPC strategy.
- Complexity and a steep learning curve are its two most-tagged complaints on G2.
- Published entry price: Not published; third parties report ~$500/mo + 2–3% of ad spend, average contract ≈ $26,000/yr
- Facts verified 15 August 2026 · source: pacvue.com
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Quartile
G2 4.6 · 215 reviewsQuartile is a retail media optimisation platform. It automates advertising across Amazon Ads and DSP, Walmart, Instacart, Criteo-served retailers such as Target and Best Buy, plus Google, Meta and Microsoft, and reports on ROAS. It serves more than 5,300 customers across 32 countries, from small business to enterprise, pairs the software with a dedicated account team, and quotes pricing only after a demo.
- Dedicated account representatives are the single most repeated praise across its 215 G2 reviews, often named individually.
- Expensive and slow performance are its two most-tagged complaints on G2.
- Published entry price: Not published — quote after a demo
- Facts verified 15 August 2026 · source: quartile.com
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Advigator
Advigator is an Italian Amazon PPC service (Advigator S.R.L., an Amazon Advanced Partner) that creates and optimises Sponsored Products, Brands, Display and Video campaigns hands-off — its own promise is that "your time investment is zero", with no approval queue. It publishes no price; its own testimonial cites "no monthly fee, just a small percentage of ad spend". There is a 30-day free trial with no credit card.
- Amazon PPC only — Sponsored Products, Brands, Display and Video
- Hands-off by design — "your time investment is zero"; no approval queue
- Published entry price: Not published; its own testimonial cites "no monthly fee, just a small percentage of ad spend"
- Facts verified 24 July 2026 · source: advigator.com
Six questions that decide this purchase.
Feature lists all look the same at demo stage. These are the questions that separate the tools in the table above — and the ones vendors answer least willingly.
“Most Amazon PPC tools are sold on ACOS, and ACOS is the one number you can improve while losing money. Ask two things before you sign: does the bill grow with my ad spend, and does the software ever touch my account without a person approving it? The answers narrow a ten-name shortlist to two.”
Carlos Martínez BarrigaFounder & CEO, EpiniumFree playbook: rewrite your Amazon titles before July 2026
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Epinium Amazon PPC software
How the Retail Media Agent harvests keywords, proposes bids against your TACOS target and paces budget — for your approval.
Head-to-head comparisons
Nine dated, sourced comparisons: Pacvue, Quartile, Intentwise, Perpetua, MerchantSpring, m19, Adbrew, Helium 10 and Advigator.
Epinium pricing
Guru €159, Business €349, Master €799 — published, with the 5%-to-2% commission taper spelled out.
Compared enough? Try Epinium free.
Frequently asked questions
What is the best Amazon PPC software in 2026?
There is no single winner, and any page that names one is selling something. On the facts on this page: Pacvue is built for enterprise and CPG brands spending well over $3M a year across 100+ retail media networks, and publishes no price. Perpetua ($695/month up to $10K of monthly ad spend) is goal-based automation for third-party sellers. m19 is the cheapest published entry point for pure Sponsored Products automation at €49/month under €5K of spend. Helium 10 ($99–$129/month) is research-first rather than an ads platform. MerchantSpring ($399/month) reports and does not bid. Intentwise starts around $1,000/month and states that small businesses are out of scope. Epinium is the option for brands and agencies on Amazon EU that want advertising, listings, catalogue and stock in one platform with human approval before AI acts, from €159/month. Competitor facts verified 15 August 2026 from the sources listed on this page.
How much does Amazon PPC software cost?
Published entry prices in this directory run from €49/month (m19, while you stay under €5K of monthly ad spend) and $99–$129/month (Helium 10) through €159/month (Epinium Guru), $399/month (MerchantSpring Seller), $695/month (Perpetua Essentials, capped at $10K of spend) and $799/month (Adbrew, "or a percentage of ad spend, whichever is greater") to around $1,000/month for Intentwise. Pacvue, Quartile and Advigator publish no price at all. Watch the model rather than the number: a percentage of managed ad spend makes your bill grow as you scale, and setup fees (Intentwise Analytics Cloud, $1,500) and add-ons are charged on top. Epinium's own plans and its 5%-to-2% commission taper are on Epinium pricing.
Which Amazon PPC tool should I choose for my company size?
Individual sellers and small brands: the cheapest published entry points are m19 for Sponsored Products automation and Helium 10 for research, and Helium 10 has a free plan with limited uses. Mid-market brands and agencies: this is where the ads-only tools stop being enough — you are choosing between an advertising optimiser and a platform that also covers listings, catalogue and stock, which is where Epinium sits from €159/month. Enterprise and CPG: Pacvue and Quartile are designed for multi-network retail media at several million dollars a year of spend, sold by demo with no published price. Agencies reporting across many client accounts: MerchantSpring for white-label reporting and an accountant-grade P&L, Intentwise for Amazon Marketing Cloud depth.
Which Amazon PPC platforms offer a free trial?
From the vendors' own published pages: m19 offers 30 days, Advigator 30 days with no credit card, MerchantSpring 7 days with no credit card, Helium 10 a free plan with limited uses, and Epinium is free to start with no card. Perpetua publishes no free trial on its pricing page. Pacvue and Quartile sell through an enterprise demo, and Intentwise and Adbrew publish no trial — which is worth weighing, because a product you cannot test on your own catalogue is a product you are buying on a deck.
Do I still need an Amazon PPC agency if I buy software?
It depends on where your gap is. Software removes the manual work — keyword harvesting, bid changes, negatives, pacing — but someone still has to own the strategy, the creative and the commercial decisions. If you have no one in-house to do that, an agency is the faster answer: see our directory of Amazon agencies. If you have the people but not the hours, supervised automation is cheaper than headcount: see how Epinium's Amazon PPC software works.
