Pacvue vs Epinium: the Pacvue alternative with published pricing.
Pacvue runs retail media for enterprise brands across 100+ retailer networks. Epinium runs Amazon EU for mid-market brands and agencies: campaigns, listings and profit per product, at a published price.
Public priceNot publishedPublished, Brain plan free
Profit per productNot documentedTo contribution margin
From Claude and ChatGPTRead-only MCP, 13 networksMCP that creates campaigns
Free trialNo, demo and consultative sales7 days, no card
Sources: pacvue.com, its terms of 1 Sep 2026 and its MCP page, read 7 Nov 2026
Short answer
Epinium vs Pacvue: the short answer
Pacvue is an enterprise commerce media operating system from Seattle, owned by Assembly since 2021: retail media across more than 100 retailers and partners in 30+ countries, now with search, social, DSPs and ads in ChatGPT, plus digital shelf monitoring, inventory signals and Amazon revenue recovery for chargebacks, shortages and co-op claims. Its Pacvue Agent proposes changes and executes them after your approval, and its MCP server lets Claude or ChatGPT read Pacvue reports but not change anything. It publishes no price (a 2022 third-party estimate put it at a $500 monthly minimum or up to 3% of ad spend), and its terms renew automatically for the same term unless you give 30 days' written notice. Epinium is a European platform for brands and agencies selling on Amazon: AI proposes changes to advertising, listings and stock, a person approves each one or an autonomy mode you switch on applies it, listings are written for shoppers and for AI assistants like Rufus, and pricing is published, with plan prices plus a 3% commission for new customers on the ad spend Epinium manages. Pacvue wins on enterprise breadth; Epinium wins on a published price, EU depth and work beyond ads.
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Choose Pacvue if…
You are an enterprise brand or agency buying retail media across many networks and countries, and want search, social and DSP in the same platform: that is exactly its design point.
You need Amazon 1P revenue recovery (chargebacks, shortages, co-op claims) and incrementality measurement such as iROAS.
Your agency already runs on it: Pacvue says all five of the largest media agencies use it, and dentsu signed a preferred US partnership with it in June 2026.
Choose Epinium if…
You want the price before the sales call: Pacvue publishes none, and the only third-party estimate is a share of ad spend that grows as you scale. Epinium publishes its plans and its 3%.
You want to be able to leave: Pacvue's terms renew automatically for the same term unless you give 30 days' written notice, with no exit for convenience. Epinium is monthly or annual and you cancel before renewal.
You want one operator to run the whole operation from a single platform, not a dense suite that needs a specialist per module.
Amazon EU is your core market and you need data hosted in the EU under GDPR, listings written for shoppers and Rufus, and the choice, for every change, between approving it or letting an autonomy mode apply it.
Advertising + listings (every Amazon field, checked against Amazon’s rules) + catalogue + stock + Profitability (P&L) in one platform, with your Shopify or WooCommerce store next to Amazon
Retail media plus search, social and DSP, digital shelf and inventory monitoring, revenue recovery; writing listings not documented
Human approval (HITL) & audit trailWhether AI acts on your account before a person signs off
Yes — you choose: changes wait for your approval, or an autonomy mode applies them; new campaigns start paused; every change logged for 12 months and reversible
Yes for Pacvue Agent: it acts only after your approval, with an audit trail; rules and bidding run within guardrails you set
GEO — listings optimised for Rufus & AI assistantsThe discovery surface advertising tools ignore
Yes — AI listing generation and audit against Amazon’s rules, written for shoppers and for AI assistants like Rufus
Runs ads inside ChatGPT (OpenAI pilot partner); audits PDP content that feeds Rufus, but writing listings for it is not documented
P&L and margin per productTACOS, fees, product cost and contribution margin, not just ACOS
Yes: P&L and margin per product with fees, advertising by type and product cost (contribution margin on Business), plus Margin leaks: the products whose margin fell, ordered by the money at risk (Business)
Revenue Recovery, iROAS incrementality and margin alerts; per-ASIN P&L with COGS not documented
Amazon EU depthES, IT, DE, FR, UK as first-class markets, not translations
Built in Spain for ES, IT, DE, FR and UK; interface in five EU languages; 23 Amazon ad marketplaces
30+ countries; European networks include Bol, Carrefour, OTTO, Tesco and Criteo; London office
EU data & GDPRWhere your commercial data lives and how AI use is governed
Hosted in the EU (AWS Ireland) under GDPR, with a data processing agreement; no training on your data without consent
Its DPA allows transfers outside the EEA under EU standard clauses; no EU data residency stated
Open to your AI agents (MCP)Can Claude/ChatGPT query the platform on your behalf
Yes — Epinium MCP in Claude and in the ChatGPT app directory, plus a public REST API; reads on every plan, including your P&L with product cost; writes SP/SB/SD campaigns, workflows, portfolios, tasks, Amazon listings from a spreadsheet (pending until you publish) and Shopify or WooCommerce products on Business (opt-in scopes); 12-month change log
Yes — Report MCP for all customers, read-only by its terms, 13 retail networks; write access in development
Free trialCan you evaluate it before a sales call
Yes — 7-day trial of the paid plans on your best-selling products, no card, then the free Brain plan for as long as you want
No free trial published; access through a demo and an order form
Competitor data verified on from the public sources below. Capabilities a vendor does not document publicly are marked as such rather than denied. Spotted something out of date? Tell us and we will correct it.
We have not used Pacvue ourselves, so nothing below is our opinion: every point names the third party that reported it and links to it. Scores come from each product's own G2 page, read on the date shown — with the review count, because a high score on a handful of reviews is not the claim a slightly lower one on hundreds is.
Pacvue
4.5/5
25 reviews on G2
What reviewers say works
SmartScout (2022) describes it as best suited to advertising professionals who want high-level or microscopic control of their PPC strategy. SmartScout: Pacvue vs Perpetua ↗
A G2 reviewer values the number of data points you can filter and optimise, the dashboard charts, and the time its automation saves. G2: Pacvue review ↗
What reviewers say does not
The same G2 reviewer finds it overwhelming at times and not very intuitive to use. G2: Pacvue review ↗
SmartScout (2022) notes it is so robust that it can cause initial confusion, and that there is no free trial, only demos. SmartScout: Pacvue vs Perpetua ↗
Epinium plans with a published price, one of them free
0
prices published by Pacvue
30
days' written notice to stop Pacvue's automatic renewal
EU
Epinium data hosted in the EU (AWS Ireland) under GDPR
Why EU sellers choose Epinium over Pacvue
The moatan enterprise US platform can't retrofit.
Retail-media buying at scale is Pacvue's game. Epinium's edge is different in kind: European by design, human-in-the-loop by default, profit as the objective, and listings optimised for the AI assistants reshaping EU discovery.
Governed AI Execution (HITL)
You choose the level of control: run changes through your review queue, or delegate to an autonomy mode that applies them directly — new campaigns and workflows always start paused, and every change is logged for 12 months. Pacvue Agent waits for approval on the actions it proposes, while Pacvue's rules and bidding run within the guardrails you set.
Profit, Not Just ACOS
Amazon's Ads Agent optimises Amazon's revenue. Epinium works for your profit, with no conflict of interest. TACOS leads, and the P&L shows the contribution margin your ads leave after fees and product cost, not ad-platform metrics in isolation.
GEO — Written for AI Shopping Assistants
Epinium writes your listings for shoppers and for AI shopping assistants like Rufus (GEO) — the emerging discovery surface a retail-media platform doesn't touch.
EU Marketplace Native
Epinium is built for Amazon EU — Spain, Italy, Germany, France, and UK — with keyword suggestions and AI specific to each marketplace. Pacvue adapts a US-first platform to EU rather than building for it.
Listings + Catalog + Inventory
Beyond advertising, Epinium rewrites listings, manages your catalogue, and forecasts stock — one connected operation. Pacvue monitors content compliance and inventory cover across retailers; writing the listing itself is not documented.
European Data, GDPR-Native
Your data stays in Europe under GDPR and is never used to train AI models without your consent. It is hosted on AWS in Ireland with a data processing agreement, by an independent Spanish company since 2015 — not a compliance add-on.
Pacvue handles enterprise-scale retail-media buying. Epinium combines advertising with governed listing AI, catalog management, and inventory forecasting — profit as the target, and you decide which changes wait for your approval.
Shift €400 of budget to this campaign?
AI proposal → Your approval
Current daily budget €120
AI-suggested budget €160
Pending your review
Govern
EU advertising AI you keep on a leash
Review it, or let it runEpinium manages Sponsored Products, Brands and Display across all EU marketplaces and you decide how: changes wait in your review queue, or an autonomy mode you switch on (Maintenance, Growth, Expansion, Custom) applies them directly. New campaigns and workflows always start paused, and every change is logged for 12 months.
Nothing spends until you say soNew campaigns and workflows are created paused, so nothing spends until you switch it on — and monthly budget pacing per portfolio keeps spend inside the limits you set.
Full audit trailEvery applied change is logged with author, timestamp, and entity, built in from day one.
Create an exact-match campaign for my 5 best-margin ASINs on .de
brand-cmo→amazon-campaign-builder
Picked 5 ASINs by contribution margin
Campaign created, starting paused
Waiting for you to switch it on
Reads on every plan · writes on Business, with your scopes
Ask
Your Amazon, from Claude or ChatGPT
An MCP that writes, not only readsPacvue also has an MCP server, Report MCP, that brings its reports from 13 retail networks into AI tools; its terms make it read-only, with write access still in development. Epinium's goes further: on Business it creates campaigns, workflows, portfolios and tasks, with the scopes you grant and a 12-month change log.
Epinium is in ChatGPTFind it in the ChatGPT app directory, or connect it to Claude: ask in plain language and get answers from your own Amazon data.
Your Shopify or WooCommerce store, in the same chatConnect your own store next to Amazon to see what sells where, spot catalogue gaps and keep prices and stock aligned across channels.
AI listing rewriterEpinium rewrites titles, bullets, and backend keywords using Amazon's keyword suggestions for each EU marketplace — driving organic rank gains that pure retail-media buying can't deliver.
GEO for AI shopping assistantsEpinium writes your listings for shoppers and for AI shopping assistants like Rufus (GEO) — capturing demand where a growing share of EU buyers now start.
Listing audit against Amazon’s rulesEvery active listing is checked field by field (title, bullets, description, images) against Amazon’s own rules, in every marketplace and language you sell in, and each problem becomes a task with the fix proposed.
Profitability: your P&L to contribution marginThe Profitability module takes revenue, fees, advertising by type and product cost down to the contribution margin of each product (product cost and margin from Business), not just ad-platform metrics. Know which ASINs are profitable, not just which have good ROAS.
TACOS as the north starTACOS leads our advertising view, and the P&L shows what each product leaves after fees, advertising and product cost, so you judge spend by what it leaves instead of buying revenue at enterprise scale.
Inventory & sales forecastingPredict stockouts before they happen and calculate reorder points from actual sales velocity per EU marketplace. Pacvue tracks weeks of cover and alerts on out-of-stock risk; reorder points are not documented.
With a vast catalog and little time, we trusted Epinium to optimize our listings. This led to increased organic sales and improved advertising performance through AI, allowing us to focus on growing our business.
Alberto Feria
CEO, Alfa Holding
★★★★★
With Epinium, we are able to save a lot of time editing our clients' listings thanks to its bulk editor and Artificial Intelligence. We are able to take care of their strategies.
Miriam Larrosa
CEO, Roicos
★★★★★
Our expectations were certainly exceeded. Everything is just so well thought out, and snappy. Their support team is excellent too!
Neus Dominguez
Marketplace Manager, Labbox
★★★★★
We use Epinium every day to monitor the status of all our ASINs across all marketplaces and improve our SEO very productively. An indispensable tool that lets us manage a much larger catalog than we imagined. Worth every penny.
Oriol Penya
Organic Beauty Brands
★★★★★
It is impossible to calculate the hours Epinium has saved me managing customer catalogs. I've modified catalogs of up to 3,500 SKUs and run SEO audits comfortably from the same panel.
Jordi Ordóñez
Amazon Consultant
★★★★★
Epinium's ability to analyze and adjust ads in real-time based on performance has enabled us to maximize ROI and achieve our business goals more effectively. Without a doubt, I recommend Epinium to any seller.
Edgar Alvarez
Head eCommerce, BANDAI Entertainment Europe
Try the Pacvue alternative built for EU Amazon and your profit.
Yes. Epinium is in the ChatGPT app directory and connects to Claude through its MCP. It reads on every plan, the free Brain plan included, and on Business it can also create campaigns, workflows, portfolios and tasks with the scopes you grant. Pacvue offers an MCP server, Report MCP, that brings its reports from 13 retail networks into AI tools; its terms make it read-only.
How is Epinium different from Pacvue for EU brands?
Pacvue is a US enterprise retail-media platform. Epinium is purpose-built for Amazon EU, with human-in-the-loop execution, profit-first optimisation, listing AI, and GDPR compliance native to Europe.
Does Epinium keep a human in the loop?
You choose. Run changes through your review queue for sign-off, or delegate to an autonomy mode (Maintenance, Growth, Expansion, Custom) that applies them directly once you turn it on. Either way, new campaigns and workflows start paused, and every change is logged for 12 months.
What is GEO and does Epinium do it?
GEO is writing your listings for AI shopping assistants like Rufus, not only for shoppers — a discovery surface retail-media platforms don't address. Epinium tunes your content for buyers and for the models that recommend to them.
Does Epinium look at profit or just ad metrics?
Profit. Amazon's Ads Agent optimises Amazon's revenue; Epinium works for your profit, with no conflict of interest. TACOS leads, and the P&L shows the contribution margin your ads leave after fees and product cost.
Is Epinium GDPR compliant and built for EU?
Yes. Epinium processes and stores data in the EU (AWS Ireland) under GDPR, with a data processing agreement, and is purpose-built for Amazon Spain, Italy, Germany, France, and UK with marketplace-specific AI.
How much does Pacvue cost compared with Epinium?
Pacvue: Not published; a 2022 third-party estimate: $500/mo minimum or up to 3% of monthly ad spend. Epinium publishes its pricing: Guru from €159/mo, Business €349 and Master €799 — published, not quoted on request. Business and Master also carry an advertising commission of 3% for new customers, charged only on the ad spend Epinium manages. You can start free with no credit card. Full detail on Epinium pricing. Competitor data verified on 7 November 2026 from public sources.
Is there a European alternative to Pacvue?
Yes: Epinium. Pacvue — Pacvue Corporation (Washington state, US; Seattle); parent Assembly bought it in 2021 and took its name in 2023. Epinium is a Spanish company, independent since 2015, with data hosted in the EU (AWS Ireland) under GDPR and a data processing agreement, built for Amazon EU (Spain, Italy, Germany, France and the UK) with the interface in five European languages and keyword suggestions per marketplace.
Does Pacvue optimise listings for Rufus and AI shopping assistants?
Runs ads inside ChatGPT (OpenAI pilot partner); audits PDP content that feeds Rufus, but writing listings for it is not documented. Epinium generates and audits your listings with AI against Amazon’s rules, written for the shopper and for AI assistants like Rufus (GEO); see GEO / AI search. To be precise: Epinium writes for that surface, but it does not measure or score your visibility inside Rufus.
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FBASHOW OFFER · UNTIL 20 NOVEMBER
Up to 40% off Epinium Business
For new customers. Pick the code that matches how you pay for Business and enter it at checkout.
If you pay monthly−25%your first 3 months
If you pay yearly−40%your first year
How to use it
Create your account and choose the Business plan.
Choose monthly or yearly billing.
At checkout, enter the matching code: FBASHOW25 for monthly, FBASHOW40 for yearly.
Only for accounts that have never had a paid subscription. Valid until 20 November 2026. And the commission on the advertising Epinium manages is 3% for new customers.
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