Perpetua vs Epinium: the Perpetua alternative beyond advertising.
Perpetua automates advertising toward a goal you set, for sellers, vendors and agencies on Amazon, Walmart and Instacart. Epinium runs Amazon EU beyond ads: campaigns, listings, stock and profit per product, with the control you choose.
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PerpetuaEpinium
ChannelsAmazon, Walmart, InstacartAmazon, 23 ad marketplaces
Entry price$695/mo, up to $10K ad spendGuru €159/mo, Brain free
ScopeAds, reporting, market intelligenceAds, listings, stock and P&L
Bid updatesDaily, hourly with Stream on GrowthDaily or hourly, with Stream data
Human approvalEngine acts unattended; rules can waitApproval queue or autonomy
From Claude and ChatGPTRead-only MCP, closed betaMCP that creates campaigns
Sources: perpetua.io and help.perpetua.io, read 7 Nov 2026
Short answer
Epinium vs Perpetua: the short answer
Perpetua is goal-based Amazon advertising software from Flywheel Digital, owned by Omnicom since January 2024: you set a target ACoS and a budget, and its engine builds its own campaign structure, harvests keywords and recalculates bids daily, with hourly bid schedules through Amazon Marketing Stream on its Growth tier. It also runs Walmart, Instacart and Amazon DSP goals, and reports profit per ASIN once you upload product costs. Essentials is $695 a month up to $10K of monthly ad spend; Growth adds a percentage of spend it does not publish, and there is no free trial. Billing is monthly, but the term and notice period are set in each order form. Epinium is a platform built for Amazon EU that covers advertising, listings, catalogue, stock and a P&L to contribution margin, where changes wait for your approval unless you switch on an autonomy mode. Choose Perpetua for a hands-off engine across Amazon, Walmart and Instacart with a Client Success team; choose Epinium for a lower published price, an approval step before changes and work beyond ads.
Last updated:
Choose Perpetua if…
You also advertise on Walmart and Instacart and want one goal-based engine running all three, alongside Amazon DSP.
You spend well above $10K a month and want a Client Success team with onboarding, check-ins and business reviews: its Growth tier includes that.
You want AMC-based Return on Consumer reporting and an engine that builds its own campaign structure from a goal, with a rules library on top.
Choose Epinium if…
You want the whole price published: Business, the first plan with ads automation, is €349/month plus 3% of the spend the AI manages; Guru (€159, no commission) runs listings, catalogue and P&L without ads automation. Perpetua does not publish its percentage above $10K.
You want to try it before signing anything: 7 days free with no card, then the free Brain plan. Perpetua publishes no trial and sets term and notice in each order form.
You want changes to wait for your approval and to keep your own campaigns: Epinium works inside your structure, while Perpetua builds its own and overwrites most console edits.
Advertising is not your only lever: listings, catalogue and stock sit in the same platform as your ads and your P&L.
Advertising + listings (every Amazon field, checked against Amazon’s rules) + catalogue + stock + Profitability (P&L) in one platform, with your Shopify or WooCommerce store next to Amazon
Ads (SP, SB, SD, Amazon DSP), reporting and market intelligence; no listing or stock management
Human approval (HITL) & audit trailWhether AI acts on your account before a person signs off
Yes — you choose: changes wait for your approval, or an autonomy mode applies them; new campaigns start paused; every change logged for 12 months and reversible
Engine changes bids and budgets unattended; rules can wait for manual approval, with a history log
GEO — listings optimised for Rufus & AI assistantsThe discovery surface advertising tools ignore
Yes — AI listing generation and audit against Amazon’s rules, written for shoppers and for AI assistants like Rufus
Not documented; its SEO module tracks organic rank and share of voice, it does not edit listings
P&L and margin per productTACOS, fees, product cost and contribution margin, not just ACOS
Yes: P&L and margin per product with fees, advertising by type and product cost (contribution margin on Business), plus Margin leaks: the products whose margin fell, ordered by the money at risk (Business)
Yes: profit and margin per ASIN after you upload COGS, with Amazon fees, ad spend and VAT
Amazon EU depthES, IT, DE, FR, UK as first-class markets, not translations
Built in Spain for ES, IT, DE, FR and UK; interface in five EU languages; 23 Amazon ad marketplaces
Sponsored Products in DE, ES, FR, IT, UK, NL, SE, PL and BE; offices in London and Berlin
EU data & GDPRWhere your commercial data lives and how AI use is governed
Hosted in the EU (AWS Ireland) under GDPR, with a data processing agreement; no training on your data without consent
Privacy policy allows transfers outside the EEA under safeguards; no EU data residency stated
Open to your AI agents (MCP)Can Claude/ChatGPT query the platform on your behalf
Yes — Epinium MCP in Claude and in the ChatGPT app directory, plus a public REST API; reads on every plan, including your P&L with product cost; writes SP/SB/SD campaigns, workflows, portfolios, tasks, Amazon listings from a spreadsheet (pending until you publish) and Shopify or WooCommerce products on Business (opt-in scopes); 12-month change log
MCP in closed beta: read-only, named users, on Claude; public API not documented
Free trialCan you evaluate it before a sales call
Yes — 7-day trial of the paid plans on your best-selling products, no card, then the free Brain plan for as long as you want
No free trial published; a pilot period only if your order form grants one
Competitor data verified on from the public sources below. Capabilities a vendor does not document publicly are marked as such rather than denied. Spotted something out of date? Tell us and we will correct it.
We have not used Perpetua ourselves, so nothing below is our opinion: every point names the third party that reported it and links to it. Scores come from each product's own G2 page, read on the date shown — with the review count, because a high score on a handful of reviews is not the claim a slightly lower one on hundreds is.
Perpetua
4.4/5
79 reviews on G2
What reviewers say works
Trustpilot reviewers in 2025 single out their Customer Success Managers and responsive support. Trustpilot: perpetua.io ↗
Small-business reviewers on G2 say launching new campaigns and products is fairly simple. G2: Perpetua reviews ↗
What reviewers say does not
Trustpilot reviewers (2024-2026) report annual auto-renewals, a 90-day notice window, billing after cancelling and debt collection; TrustScore 2.6 from 63 reviews. Trustpilot: perpetua.io ↗
Some G2 reviewers report the bidding engine struggling to learn seasonality and losing money. G2: Perpetua reviews ↗
Epinium Business, the first plan with ads automation, published
$695/mo
Perpetua entry plan, capped at $10K of ad spend
12
points compared, verified 7 Nov 2026
EU
data hosted in the EU (AWS Ireland) under GDPR
Why EU sellers choose Epinium over Perpetua
The moata goal-based ad engine can't retrofit.
Goal-based bidding across Amazon, Walmart and Instacart is Perpetua's game, and its SEO module tracks share of voice. Epinium's edge is different in kind: built for Amazon EU, with you deciding which changes wait for approval, profit as the objective, and one platform for ads, listings, catalogue and stock.
Governed AI Execution (HITL)
You choose the level of control: changes wait as tasks for your approval, or an autonomy mode you switch on applies them. New campaigns start paused, and every change is logged for 12 months with its old and new value, and can be undone. Perpetua's ad engine changes bids and budgets with no approval step; only its rules can wait for manual approval.
Profit Next to Every Lever
Perpetua also reports profit and margin per ASIN once you upload COGS, but its engine still bids toward a target ACoS. Epinium's P&L goes down to the contribution margin of each product, with fees, advertising by type and product cost, in the same platform as the listings and stock that move it.
GEO: Listings Written for AI Assistants
Epinium generates and audits your listings with AI against Amazon's rules, written for shoppers and for AI assistants like Rufus (GEO). Perpetua's SEO module tracks organic rank and share of voice, but it does not edit listings.
Built for Amazon EU
Epinium is built in Spain for Spain, Italy, Germany, France and the UK, with an interface in five European languages and keyword suggestions per marketplace. Perpetua covers Sponsored Products in nine European marketplaces, with offices in London and Berlin and a help centre in English.
Listings + Catalogue + Stock
Beyond advertising, Epinium edits every Amazon listing field, manages your catalogue and keeps stock in view, as one connected operation. Perpetua has no listing or stock management: inventory only feeds a rule that pauses ads.
European Data, GDPR-Native
Your data is hosted in the EU (AWS Ireland) under GDPR, with a data processing agreement, and is never used to train AI models without your consent. Perpetua's privacy policy allows transfers outside the EEA and states no EU data residency.
Perpetua automates bids toward the goals you set. Epinium combines advertising with listing AI, catalogue and stock, with profit as the target and you deciding which changes wait for your approval.
Shift €400 of budget to this campaign?
AI proposal → Your approval
Current daily budget €120
AI-suggested budget €160
Pending your review
Govern
EU advertising AI you keep on a leash
Review it, or let it runEpinium manages Sponsored Products, Sponsored Brands and Display campaigns. You decide how changes land: they wait as tasks for your approval, or an autonomy mode you switch on (Maintenance, Growth, Expansion, Custom) applies them. New campaigns start paused. Perpetua's ad engine moves bids and budgets on its own.
Your structure, your editsEpinium works inside your existing campaigns and does not rebuild them. Perpetua's engine builds three to six campaigns per goal, pauses your ASINs in your old campaigns after 48 hours unless you request a takeover, and overwrites most edits you make in the Amazon console.
By the hour, and on the recordEpinium moves bids daily or by the hour, with Amazon Marketing Stream hourly data, and logs every change for 12 months with its old and new value, so you can undo it. In Perpetua, hourly schedules come with the Growth tier.
Create an exact-match campaign for my 5 best-margin ASINs on .de
brand-cmo→amazon-campaign-builder
Picked 5 ASINs by contribution margin
Campaign created, starting paused
Waiting for you to switch it on
Reads on every plan · writes on Business, with your scopes
Ask
Your Amazon, from Claude or ChatGPT
An MCP that writes, not only readsPerpetua's MCP is in closed beta for named users: read-only, on Claude, with no access to goal settings. Epinium's MCP and public REST API read on every plan and, on Business, create SP, SB and SD campaigns, workflows, portfolios and tasks with the scopes you grant, every change logged for 12 months.
Epinium is in ChatGPTFind it in the ChatGPT app directory, or connect it to Claude: ask in plain language and get answers from your own Amazon data.
Your Shopify or WooCommerce store, in the same chatConnect your own store next to Amazon to see what sells where, spot catalogue gaps and keep prices and stock aligned across channels.
Every listing field, checkedEpinium generates and audits every Amazon listing field with AI, checked against Amazon's rules, with keyword suggestions per marketplace. Perpetua's SEO module tracks rank and share of voice but does not edit listings.
Written for AI shopping assistantsListings are written for shoppers and for AI assistants like Rufus (GEO). To be precise: Epinium writes for that surface; it does not measure your visibility inside Rufus.
Catalogue and stock next to your adsYour catalogue and stock sit in the same platform as your campaigns and listings. In Perpetua, inventory only feeds a rule that pauses ads when days of cover drop.
Profitability: your P&L to contribution marginThe Profitability module takes revenue, fees, advertising by type and product cost down to the contribution margin of each product (product cost and margin from Business). Perpetua also calculates profit per ASIN once you upload COGS; the difference is that Epinium's listings, catalogue and stock are in the same place, so you can act on the margin you see.
Judge spend by what it leavesTACOS leads our advertising view, and the P&L shows what each product leaves after fees, advertising and product cost, so you judge spend by what it leaves rather than by an ACoS target alone.
Monthly budget pacing by portfolioEpinium paces a monthly budget per portfolio. Perpetua's budget groups (early access) cap spend across goals with an in-app alert at 80%, but they do not pace or stop spend.
With a vast catalog and little time, we trusted Epinium to optimize our listings. This led to increased organic sales and improved advertising performance through AI, allowing us to focus on growing our business.
Alberto Feria
CEO, Alfa Holding
★★★★★
With Epinium, we are able to save a lot of time editing our clients' listings thanks to its bulk editor and Artificial Intelligence. We are able to take care of their strategies.
Miriam Larrosa
CEO, Roicos
★★★★★
Our expectations were certainly exceeded. Everything is just so well thought out, and snappy. Their support team is excellent too!
Neus Dominguez
Marketplace Manager, Labbox
★★★★★
We use Epinium every day to monitor the status of all our ASINs across all marketplaces and improve our SEO very productively. An indispensable tool that lets us manage a much larger catalog than we imagined. Worth every penny.
Oriol Penya
Organic Beauty Brands
★★★★★
It is impossible to calculate the hours Epinium has saved me managing customer catalogs. I've modified catalogs of up to 3,500 SKUs and run SEO audits comfortably from the same panel.
Jordi Ordóñez
Amazon Consultant
★★★★★
Epinium's ability to analyze and adjust ads in real-time based on performance has enabled us to maximize ROI and achieve our business goals more effectively. Without a doubt, I recommend Epinium to any seller.
Edgar Alvarez
Head eCommerce, BANDAI Entertainment Europe
Try the Perpetua alternative built for EU Amazon and your profit.
Yes. Epinium is in the ChatGPT app directory and connects to Claude through its MCP, plus a public REST API. It reads on every plan, the free Brain plan included, and on Business it can also create SP, SB and SD campaigns, workflows, portfolios and tasks with the scopes you grant. Perpetua launched an MCP in September 2026: a closed beta for named users, read-only and on Claude.
How is Epinium different from Perpetua for EU brands?
Perpetua is goal-based advertising software (Flywheel Digital, owned by Omnicom) strong at automated bidding across Amazon, Walmart and Instacart, with hourly Stream bidding on its Growth tier. Epinium is built for Amazon EU: changes can wait for your approval, the P&L goes down to contribution margin, listings, catalogue and stock sit in the same platform, and your data is hosted in the EU under GDPR.
Is a Perpetua contract monthly?
Billing is monthly; the commitment is not necessarily. Perpetua's terms dated 20 January 2024 renewed for 12 months unless you gave 90 days' written notice. Since the version of 26 May 2026, the term and notice period are set in each order form, there is no exit for convenience, and the price can rise each year by up to inflation (CPI/RPI) plus 5%. Epinium's plans are monthly or annual and published; you cancel any time before renewal, effective at the end of the period.
What happens to my campaigns if I leave Perpetua?
According to Perpetua's help centre, your goals are deleted within 24 hours of cancelling: Sponsored Products and Display campaigns are paused and Amazon may reset their budgets to the minimum, while Sponsored Brands keep running with their bids and budgets. While it runs, the engine overwrites most edits you make in the Amazon console, and when a goal launches it pauses your ASINs in your old campaigns after 48 hours; the help centre documents no step to switch them back on. Epinium works inside your structure, and if you leave, your campaigns stay in your account as they are.
Does Epinium keep a human in the loop?
You choose. Changes wait as tasks for your approval, or an autonomy mode (Maintenance, Growth, Expansion, Custom) applies them once you turn it on. New campaigns start paused, and every change is logged for 12 months. Perpetua's rules can wait for manual approval, but its ad engine's bid and budget changes cannot.
What is GEO and does Epinium do it?
GEO means writing listings for the AI shopping assistants, like Rufus, that now answer buyers' questions. Epinium generates and audits listings with AI against Amazon's rules, written for shoppers and for those assistants. It does not measure your visibility inside Rufus. Perpetua's SEO module tracks organic rank and share of voice but does not edit listings.
Does Epinium look at profit or just ad metrics?
Profit. The P&L goes down to the contribution margin of each product, with fees, advertising by type and product cost. Perpetua also calculates profit and margin per ASIN once you upload COGS, so both report it; Epinium adds the listings, catalogue and stock you act on in the same platform.
Is Epinium GDPR compliant and built for EU?
Yes. Epinium is a Spanish company, independent since 2015, with data hosted in the EU (AWS Ireland) under GDPR and a data processing agreement. It is built for Amazon Spain, Italy, Germany, France and the UK, with an interface in five European languages, and it also runs ads in 23 Amazon marketplaces, the US included. It serves both brands and agencies.
How much does Perpetua cost compared with Epinium?
Perpetua: Essentials $695/mo up to $10K monthly ad spend; Growth $695/mo + unpublished % above it; Premium custom. Epinium publishes its pricing: Guru from €159/mo, Business €349 and Master €799 — published, not quoted on request. Business and Master also carry an advertising commission of 3% for new customers, charged only on the ad spend Epinium manages. You can start free with no credit card. Full detail on Epinium pricing. Competitor data verified on 7 November 2026 from public sources.
Is there a European alternative to Perpetua?
Yes: Epinium. Perpetua — Perpetua Labs (Portsmouth, NH); part of Flywheel Digital, owned by Omnicom since January 2024. Epinium is a Spanish company, independent since 2015, with data hosted in the EU (AWS Ireland) under GDPR and a data processing agreement, built for Amazon EU (Spain, Italy, Germany, France and the UK) with the interface in five European languages and keyword suggestions per marketplace.
Does Perpetua optimise listings for Rufus and AI shopping assistants?
Not documented; its SEO module tracks organic rank and share of voice, it does not edit listings. Epinium generates and audits your listings with AI against Amazon’s rules, written for the shopper and for AI assistants like Rufus (GEO); see GEO / AI search. To be precise: Epinium writes for that surface, but it does not measure or score your visibility inside Rufus.
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FBASHOW OFFER · UNTIL 20 NOVEMBER
Up to 40% off Epinium Business
For new customers. Pick the code that matches how you pay for Business and enter it at checkout.
If you pay monthly−25%your first 3 months
If you pay yearly−40%your first year
How to use it
Create your account and choose the Business plan.
Choose monthly or yearly billing.
At checkout, enter the matching code: FBASHOW25 for monthly, FBASHOW40 for yearly.
Only for accounts that have never had a paid subscription. Valid until 20 November 2026. And the commission on the advertising Epinium manages is 3% for new customers.
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