Teikametrics vs Epinium: the alternative built for Amazon EU.
Teikametrics bids every hour on Amazon, Walmart and TikTok Shop, built mainly for US sellers. Epinium runs ads, listings, stock and profit per product across 23 Amazon marketplaces, with published prices and an MCP that writes from Claude and ChatGPT.
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TeikametricsEpinium
Amazon bid updatesEvery hour, with daypartingDaily or hourly, with Stream data
ChannelsAmazon, Walmart, TikTok ShopAmazon + your own store
Amazon marketplaces16 listed, 6 in Europe23, built in Spain
From Claude and ChatGPTRead-only MCP, waitlistMCP that creates campaigns
Published priceEssentials onlyAll four plans
Free trial30 days7 days, then Brain free
Sources: teikametrics.com and its help centre, read 7 Nov 2026
Short answer
Epinium vs Teikametrics: the short answer
Teikametrics is a Boston, VC-backed marketplace platform whose AI (renamed from Flywheel to ARI in December 2025) bids Amazon, Walmart and TikTok Shop ads toward a goal and an ACOS limit you set, changing Amazon bids every hour. Around the bidder it adds listing generation, inventory forecasting, per-SKU profit from your COGS, a Market IQ share-of-voice add-on and optional strategists. Essentials costs $179/month up to $10K of monthly ad spend; above that, plans are custom-priced plus 3% of the spend over $10K, on terms that renew for the same length unless you give 15 days' notice. Epinium is a Spanish platform built for Amazon EU: advertising, listings, catalogue, stock and a P&L down to contribution margin, across 23 Amazon ad marketplaces, with AI changes that wait for your approval or run in an autonomy mode you switch on, published prices and an MCP that writes. Choose Teikametrics for Walmart, TikTok Shop, share of voice or managed services; choose Epinium to run Amazon EU from one platform you can price before you talk to anyone.
Last updated:
Choose Teikametrics if…
Most of your sales are on Amazon US, Walmart or TikTok Shop: one bidder covers all three, and Epinium does not reach Walmart or TikTok.
You want a longer trial: 30 days free against Epinium's 7 (its help centre asks for a card once you connect Amazon).
You want people and competitive data on top: Managed Services with a strategist (add-on on Advanced, included in Enterprise) and Market IQ share of voice as an annual add-on.
Choose Epinium if…
Amazon EU is your market: built in Spain, 23 Amazon ad marketplaces, an interface in five languages and data hosted in the EU under GDPR. Teikametrics lists six European marketplaces, its listing tool runs only on Amazon US and Walmart US, and it takes COGS in USD.
You want one platform past the bids: listings with every Amazon field checked against its rules, catalogue, stock, a P&L to contribution margin with product cost, and your Shopify or WooCommerce store next to Amazon.
You want your AI assistant to act, not only read: on Business, Epinium's MCP creates SP, SB and SD campaigns, workflows, tasks and listings from a spreadsheet. Teikametrics' MCP is read-only and in early access.
You want price and terms in writing before a sales call: four published plans, from Brain free to Master €799, with the 3% only on Business and Master. Teikametrics publishes a price for Essentials only.
Advertising + listings (every Amazon field, checked against Amazon’s rules) + catalogue + stock + Profitability (P&L) in one platform, with your Shopify or WooCommerce store next to Amazon
Human approval (HITL) & audit trailWhether AI acts on your account before a person signs off
Yes — you choose: changes wait for your approval, or an autonomy mode applies them; new campaigns start paused; every change logged for 12 months and reversible
Bidder changes Amazon bids hourly without approval; keyword actions in Review or Automatic mode, 90-day history; no undo documented
GEO — listings optimised for Rufus & AI assistantsThe discovery surface advertising tools ignore
Yes — AI listing generation and audit against Amazon’s rules, written for shoppers and for AI assistants like Rufus
Smart Pages generates listings, positioned for Rufus; Amazon US and Walmart US only
P&L and margin per productTACOS, fees, product cost and contribution margin, not just ACOS
Yes: P&L and margin per product with fees, advertising by type and product cost (contribution margin on Business), plus Margin leaks: the products whose margin fell, ordered by the money at risk (Business)
Per-SKU estimated gross profit and TACoS from your COGS, entered in USD; full P&L not documented
Amazon EU depthES, IT, DE, FR, UK as first-class markets, not translations
Built in Spain for ES, IT, DE, FR and UK; interface in five EU languages; 23 Amazon ad marketplaces
Six EU/UK marketplaces (UK, DE, FR, ES, IT, NL) of 16; listing tool US-only
EU data & GDPRWhere your commercial data lives and how AI use is governed
Hosted in the EU (AWS Ireland) under GDPR, with a data processing agreement; no training on your data without consent
Not documented: its privacy policy covers the website and never mentions GDPR; Massachusetts law
Open to your AI agents (MCP)Can Claude/ChatGPT query the platform on your behalf
Yes — Epinium MCP in Claude and in the ChatGPT app directory, plus a public REST API; reads on every plan, including your P&L with product cost; writes SP/SB/SD campaigns, workflows, portfolios, tasks, Amazon listings from a spreadsheet (pending until you publish) and Shopify or WooCommerce products on Business (opt-in scopes); 12-month change log
Read-only MCP for Claude and ChatGPT (12 tools), early access by waitlist; write actions on its roadmap
Free trialCan you evaluate it before a sales call
Yes — 7-day trial of the paid plans on your best-selling products, no card, then the free Brain plan for as long as you want
Yes — 30-day free trial; its help centre asks for a card after you connect Amazon
Competitor data verified on from the public sources below. Capabilities a vendor does not document publicly are marked as such rather than denied. Spotted something out of date? Tell us and we will correct it.
We have not used Teikametrics ourselves, so nothing below is our opinion: every point names the third party that reported it and links to it. Scores come from each product's own G2 page, read on the date shown — with the review count, because a high score on a handful of reviews is not the claim a slightly lower one on hundreds is.
Amazon ad marketplaces in Epinium, against the 16 Teikametrics lists (6 in Europe)
4
Epinium plans with a published price; Teikametrics publishes one (Essentials)
12
points compared, verified 7 Nov 2026
EU
data hosted in the EU (AWS Ireland) under GDPR
Why EU sellers choose Epinium over Teikametrics
Where the tworeally part ways.
Teikametrics is the most complete rival in this category, and it wins on some things outright: Walmart and TikTok Shop, a 30-day trial and strategists on call. Epinium's case is different: one platform for an Amazon EU business, a price and contract you can read first, and AI you can hold to approval or let run.
AI that waits for you, if you want it to
In Epinium, changes wait as tasks for your approval, or an autonomy mode you switch on (Maintenance, Growth, Expansion, Custom) applies them. New campaigns start paused, and every change is logged for 12 months with its old and new value, and can be undone. Teikametrics' bidder changes Amazon bids every hour without approval; its keyword actions can run in Review mode, with a 90-day history.
Works inside your structure
Epinium works within the campaigns you already have instead of rebuilding them, and when you leave they stay in your account as they are. Teikametrics' Campaign Creator automatically pauses your existing product ads to avoid duplicates, and its help centre does not document what happens to them when you cancel.
Built for Amazon EU
A Spanish company since 2015, 23 Amazon ad marketplaces and an interface in English, Spanish, Italian, German and French. Teikametrics lists 16 Amazon marketplaces, six of them in Europe; its Smart Pages listing tool runs only on Amazon US and Walmart US, COGS is entered in USD and Seller Central reports must be set to English.
Profit down to contribution margin
The Profitability module takes revenue, fees, advertising by type and product cost down to the contribution margin of each product. Teikametrics also works from your COGS: it shows estimated gross profit and TACoS per SKU, with COGS in dollars, and does not document a full P&L.
An MCP that writes
Epinium's MCP is in Claude and in the ChatGPT app directory: it reads on every plan and, on Business, creates SP, SB and SD campaigns, workflows, portfolios, tasks and listings from a spreadsheet. Teikametrics' MCP is read-only, in early access by waitlist, with write actions held back until it has built an audit trail.
Price and terms you can read first
Epinium publishes all four plans (Brain free, Guru €159, Business €349, Master €799, plus 3% of managed spend on Business and Master), with no setup fee: monthly or annual, cancel any time before renewal, effective at the end of the period. Teikametrics publishes Essentials only; its terms allow no early exit, and its billing help says the 3% keeps billing after you cancel until support removes your accounts.
How it shows up day to day
Beyond the bidder:one platform for an Amazon EU business.
Teikametrics is built around a strong bidder, with listings, inventory and profit around it, mostly for the US. Epinium runs advertising, listings, catalogue, stock and the P&L as one operation across European marketplaces, with the control level set by you.
Lower the bid on 'yoga mat' in .de?
AI proposal → Your approval
Current bid €1.20
AI-suggested bid €0.95
Pending your review
Govern
Advertising AI on the leash you choose
Review it, or let it runEpinium manages Sponsored Products, Sponsored Brands and Display campaigns. You decide how: changes wait as tasks for your approval, or an autonomy mode you switch on applies them. New campaigns start paused.
Hourly bids, when you want themEpinium moves bids daily or by the hour, with Amazon Marketing Stream hourly data. Teikametrics also changes Amazon bids every hour through Amazon Marketing Stream, with automatic dayparting, and its bidder also covers SB, SD and video.
Every change logged, and reversibleEvery change is kept for 12 months with its old and new value, so you can see what was done, when and by whom, and undo it.
Create an exact-match campaign for my 5 best-margin ASINs on .de
brand-cmo→amazon-campaign-builder
Picked 5 ASINs by contribution margin
Campaign created, starting paused
Waiting for you to switch it on
Reads on every plan · writes on Business, with your scopes
Ask
Your Amazon, from Claude or ChatGPT
An MCP that writes, not only readsTeikametrics' MCP has 12 read-only tools for Claude and ChatGPT and cannot change bids, budgets or listings yet. Epinium's also writes: on Business it creates campaigns, workflows, portfolios and tasks, and listings from a spreadsheet that wait until you publish, with the scopes you grant.
Epinium is in ChatGPTFind it in the ChatGPT app directory, or connect it to Claude: ask in plain language and get answers from your own Amazon data, including your P&L with product cost.
Your Shopify or WooCommerce store, in the same chatConnect your own store next to Amazon to see what sells where and edit its products from the same place. Teikametrics does not document own-store management.
Writing for shoppers and for AI assistants like Rufus (GEO)…
★★★★★
Optimise
Listings for every EU marketplace
Every Amazon field, checked against its rulesEpinium generates and audits listings with AI and lets you edit every field of your Amazon products, each one checked against Amazon's rules before it goes live.
Written for shoppers and for AI assistantsListings are written for shoppers and for AI assistants like Rufus (GEO), in every marketplace you sell in. Teikametrics' Smart Pages is aimed at the same assistants but, per its help centre, works only on Amazon US and Walmart US.
Keyword suggestions per marketplaceAmazon's keyword recommendations for each marketplace, plus ideas from AI, so a listing in Italy is not a translation of the one in Spain.
Profitability: your P&L to contribution marginRevenue, fees, advertising by type and product cost, down to the contribution margin of each product (product cost and margin from Business), in euros. Teikametrics estimates gross profit per SKU from COGS you enter in USD, even for UK and EU listings.
TACOS firstTACOS leads the advertising view and the P&L shows what each product leaves after fees, advertising and product cost, so spend is judged by what it leaves behind.
Monthly budget pacing per portfolioSet a monthly budget per portfolio and Epinium paces spend towards it, next to the catalogue and stock of the same products. Teikametrics also forecasts pacing against monthly budgets, and leaves the edits to you.
With a vast catalog and little time, we trusted Epinium to optimize our listings. This led to increased organic sales and improved advertising performance through AI, allowing us to focus on growing our business.
Alberto Feria
CEO, Alfa Holding
★★★★★
With Epinium, we are able to save a lot of time editing our clients' listings thanks to its bulk editor and Artificial Intelligence. We are able to take care of their strategies.
Miriam Larrosa
CEO, Roicos
★★★★★
Our expectations were certainly exceeded. Everything is just so well thought out, and snappy. Their support team is excellent too!
Neus Dominguez
Marketplace Manager, Labbox
★★★★★
We use Epinium every day to monitor the status of all our ASINs across all marketplaces and improve our SEO very productively. An indispensable tool that lets us manage a much larger catalog than we imagined. Worth every penny.
Oriol Penya
Organic Beauty Brands
★★★★★
It is impossible to calculate the hours Epinium has saved me managing customer catalogs. I've modified catalogs of up to 3,500 SKUs and run SEO audits comfortably from the same panel.
Jordi Ordóñez
Amazon Consultant
★★★★★
Epinium's ability to analyze and adjust ads in real-time based on performance has enabled us to maximize ROI and achieve our business goals more effectively. Without a doubt, I recommend Epinium to any seller.
Edgar Alvarez
Head eCommerce, BANDAI Entertainment Europe
Try the Teikametrics alternative built for Amazon EU and your profit.
Does Epinium change bids every hour like Teikametrics?
Yes. Epinium moves bids daily or by the hour, with Amazon Marketing Stream hourly data. Teikametrics changes Amazon bids every hour through Amazon Marketing Stream, with automatic dayparting (Walmart bids change once a day). Where Teikametrics wins is Walmart, TikTok Shop and a 30-day trial; Epinium's strengths are elsewhere: listings, catalogue, stock and P&L in one platform, built for Amazon EU.
What happens to the 3% if I cancel Teikametrics?
Its billing help says that even after cancelling you still incur the 3% monthly charge on ad spend over $10K unless you remove your connected merchants, which is done through support. Its terms add that there is no early termination for convenience and fees are non-refundable. Epinium is monthly or annual and you cancel any time before renewal, effective at the end of the period; your campaigns stay in your Amazon account as they are.
Does Teikametrics work for Amazon Europe?
Partly. Its help centre lists six European marketplaces (UK, DE, FR, ES, IT, NL) for Sponsored Products, Brands and Display. Its Smart Pages listing tool works only on Amazon US and Walmart US, COGS is entered in USD and Seller Central reports must be in English. Epinium is a Spanish company built for Amazon EU, with 23 Amazon ad marketplaces and an interface in five languages.
Does Epinium cover Walmart or TikTok Shop?
No. Epinium covers Amazon (Seller and Vendor Central) plus your own Shopify or WooCommerce store. If Walmart or TikTok Shop is a large part of your business, Teikametrics covers them and Epinium does not.
Can I use Epinium from Claude or ChatGPT?
Yes. Epinium is in the ChatGPT app directory and connects to Claude through its MCP, with a public REST API too. It reads on every plan, the free Brain plan included, and on Business it also creates campaigns, workflows, portfolios, tasks and listings with the scopes you grant. Teikametrics' MCP is read-only and in early access by waitlist.
Can I use Epinium alongside Teikametrics?
Yes, as long as the two do not bid on the same campaigns. One way to split it: Teikametrics for Walmart, TikTok Shop and Amazon US, Epinium for Amazon EU with its listings, catalogue, stock and P&L.
How much does Teikametrics cost compared with Epinium?
Teikametrics: Free Basic (no AI) · Essentials $179/mo ($149 billed yearly) up to $10K spend · Advanced and Enterprise custom. Epinium publishes its pricing: Guru from €159/mo, Business €349 and Master €799 — published, not quoted on request. Business and Master also carry an advertising commission of 3% for new customers, charged only on the ad spend Epinium manages. You can start free with no credit card. Full detail on Epinium pricing. Competitor data verified on 7 November 2026 from public sources.
Is there a European alternative to Teikametrics?
Yes: Epinium. Teikametrics — Teikametrics, Inc., Boston; independent, VC-backed (Intel Capital, Jump Capital). Epinium is a Spanish company, independent since 2015, with data hosted in the EU (AWS Ireland) under GDPR and a data processing agreement, built for Amazon EU (Spain, Italy, Germany, France and the UK) with the interface in five European languages and keyword suggestions per marketplace.
Does Teikametrics optimise listings for Rufus and AI shopping assistants?
Smart Pages generates listings, positioned for Rufus; Amazon US and Walmart US only. Epinium generates and audits your listings with AI against Amazon’s rules, written for the shopper and for AI assistants like Rufus (GEO); see GEO / AI search. To be precise: Epinium writes for that surface, but it does not measure or score your visibility inside Rufus.
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FBASHOW OFFER · UNTIL 20 NOVEMBER
Up to 40% off Epinium Business
For new customers. Pick the code that matches how you pay for Business and enter it at checkout.
If you pay monthly−25%your first 3 months
If you pay yearly−40%your first year
How to use it
Create your account and choose the Business plan.
Choose monthly or yearly billing.
At checkout, enter the matching code: FBASHOW25 for monthly, FBASHOW40 for yearly.
Only for accounts that have never had a paid subscription. Valid until 20 November 2026. And the commission on the advertising Epinium manages is 3% for new customers.
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