Amazon SEO

Introduction Are you an Amazon seller looking to enhance your product listings and boost sales? AI copywriting might be your secret weapon. This powerful technology can help you create compelling, high-quality content in a fraction of the time. From product … Read More

Noelia Gongora · May 31, 2024 8 min read

Are you looking to expand your Amazon business to other international markets? Internationalisation is one of the most effective strategies to increase your revenue and consolidate your brand in today’s globalised world. However, to achieve true internationalisation on Amazon, it … Read More

Marc Marin · Apr 26, 2023 5 min read

Do you want to expand your Amazon business beyond your home country? Would you like to reach new international markets and sell worldwide? If so, you need to translate your Amazon listings into other languages. But what exactly does Amazon … Read More

Marc Marin · Apr 26, 2023 3 min read

If you are selling products on Amazon FBA, one of the most important management tasks is to find out your profitability. During the product research phase, you will need to do some research and calculations to estimate the potential of … Read More

Marc Marin · Apr 11, 2023 5 min read

How can we optimise images on Amazon? One of the most important elements to boost online sales is to optimise images on Amazon, as it is the first point that captures our attention at first, both in the Amazon results … Read More

Marc Marin · Apr 5, 2023 5 min read

Are you selling on Amazon and wondering what the IPI Score is? Are you concerned about how your inventory performance and product quality are being evaluated by Amazon? If so, you’re in the right place. In this article, we’ll reveal … Read More

Marc Marin · Jan 11, 2023 8 min read

1. What are Sponsored Displays on Amazon? Amazon Sponsored Display ads allow us to target shoppers both on and off Amazon based on the specific detail pages the customer has viewed. By showing ads to a narrow audience that has … Read More

Marc Marin · Jan 10, 2023 3 min read

The last few months have been very busy in terms of external factors causing the limitations of Amazon’s supply chains. Some events are happening outside of our control and will have short-term and long-term implications, not only affecting our supply … Read More

Marc Marin · Jan 10, 2023 4 min read

These are the 4 new Epinium products in May 2022: Changes in the graphics of the General View section: We have changed the graph that was previously in the Overview section that compared Paid traffic with Organic traffic to a … Read More

Marc Marin · Jan 10, 2023 2 min read

What are Sponsored Products on Amazon? Sponsored Products on Amazon are ads targeted at keywords and ASINs similar to Google Adwords. They allow us to promote individual products within Amazon search results and on product detail pages. Sponsored Products are … Read More

Marc Marin · Jan 10, 2023 4 min read

What is the CTR in PPC campaigns? We understand as CTR in PPC campaigns, the percentage of people who clicked on our ad after viewing it. It consists of a fairly simple calculation, dividing the clicks we get from our … Read More

Marc Marin · Jan 9, 2023 3 min read

Choosing a sales plan Amazon offers two sales plans: the Individual Plan and the Professional Plan. Before thinking about how to create an Amazon Seller account, we should consider what these plans offer and which one best suits the type … Read More

Marc Marin · Jan 9, 2023 5 min read

What is the CR in PPC campaigns? We understand CR in PPC campaigns as the percentage of people who buy our product out of all those who have visited our product listing. This is a very simple calculation, all we … Read More

Marc Marin · Jan 9, 2023 2 min read

Bidding on branded keywords with Amazon Sponsored Ads is a great way to create a unique brand experience and connect with our ideal customers. 1. INCREASE BRAND PRESENCE A great opportunity of bidding on our own brand is that it … Read More

Marc Marin · Jan 9, 2023 3 min read

In the last few years, Amazon has dedicated all its efforts to improve the platform for Sellers but… Hasn’t anyone thought about Vendors? Epinium YES! ? New Amazon Vendor Central Integration. Why Amazon Vendor Central Platform? Throughout these years, Epinium … Read More

Marc Marin · Jan 9, 2023 2 min read

Most Amazon advertising impressions come from product pages, however, very few sellers take advantage of an ASIN defense and cross-promotion strategy. 1. ASIN Defense Strategies with Sponsored Products Creating defense campaigns with spondored products and cross promotion is quite straightforward, … Read More

Alexis Montañes · Jan 9, 2023 3 min read

What is the Amazon Posts program? Amazon Posts allows registered brand sellers to share unique lifestyle images and product-related content through a “feed” that resembles other social media platforms. Customers will be able to scroll through the feed and click … Read More

Alexis Montañes · Jan 9, 2023 3 min read

Executive summary The false dichotomy: Choosing between an external agency and pure software is an outdated debate. The 2026 standard is AI-driven platforms operated by highly trained internal talent. Budget reality check: With marketing budgets flatlining at 7.7% of total … Read More

Roger Barrero · Jan 5, 2023 10 min read

Most of Amazon’s ad impressions come from product pages, however, very few sellers leverage an ASIN defense/cross-promotion strategy. 1. ASIN advocacy with Sponsored Products Creating advocacy campaigns with spondored products and cross-promotion is fairly straightforward, as you have a list … Read More

Alexis Montañes · Jan 5, 2023 3 min read

Do you want to sell your products but don’t know how to create a successful Amazon listing? Don’t worry! In this article, we will provide you with tips and recommendations and provide you with everything you need to know to … Read More

Marc Marin · Jan 5, 2023 6 min read

Black Friday, a period when retailers pull out all the stops with irresistible offers made for shoppers. If you want to succeed and take advantage of this opportunity to increase your sales, here’s what your Amazon Black Friday Strategy should … Read More

Marc Marin · Dec 20, 2022 4 min read

Si tu negocio ya se encuentra en Amazon o deseas iniciarte en este Marketplace, el Registro de marcas de Amazon es un paso vital para tu negocio. Con dicho registro, conseguirás evitar que otros usuarios usen tu marca, o incluso, que … Read More

Marc Marin · Nov 10, 2022 6 min read

Executive summary The organic myth is dead: Ranking #1 organically for your brand name no longer protects your sales. Competitors are aggressively buying the top-of-search placements. Brand defense is a required tax: In 2026, allocating roughly 20% of your advertising … Read More

Alexis Montañes · May 27, 2022 11 min read

To find niche markets on Amazon we must answer the following questions: What are niche markets? Niche products are items that are included in product categories, targeted at smaller, specific groups of customers with specific needs. We can find niche … Read More

Alexis Montañes · May 27, 2022 4 min read