Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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NewsSatya Nadella’s Shocking AI Warning to Companies
Executive summary Satya Nadella drops a bombshell: using proprietary AI means you pay twice—first in cash, then with your company’s secret sauce. The “Reverse Information Paradox” dictates that every prompt and workflow correction you feed models like ChatGPT actively trains … Read More
5 min read -
AmazonHow to Delete Products from Amazon Vendor Central
Executive summary Hitting delete in Vendor Central never erases the ASIN; Amazon keeps it alive to sell off remaining inventory independently. Obsolete catalog items cause ghost Purchase Orders (POs), dragging down your strict 98-99% fill rate metrics and triggering chargebacks. … Read More
9 min read -
AmazonAmazon Seller Central FBA: Margin Optimization Guide
Executive summary Amazon FBA is no longer just a logistics network; it is a complex margin optimization engine where outdated manual strategies guarantee failure. Recent 2025 and 2026 fee structure updates introduced granular parcel tiers and aggressive low-inventory cost coverage … Read More
10 min read -
Amazon SEOWhat Is the Amazon Catalog? Master Your Product Data
Executive summary Amazon’s catalog is a strict relational database; 80% of return costs stem from just 20% of poorly mapped ASINs. US retail media ad spend hit $59.6 billion in 2024 and is scaling past $72 billion in 2025, meaning … Read More
9 min read -
AI StrategyThe Enterprise AI Evaluation Gap: Risks of Autonomy
Executive summary The autonomy ceiling is breaking: 50% of enterprises have shipped AI agents that passed internal evaluations but failed in customer-facing scenarios. Assurance is collapsing: Only 5% of technical leaders fully trust the automated evaluations guiding their deployment decisions. … Read More
5 min read -
AmazonThe Future of the Amazon Brand Catalog Manager
Executive summary Catalog errors like the dreaded Amazon 8541 are not just IT headaches; they are silent revenue assassins actively draining your advertising budget. The role of the Amazon brand catalog manager has violently shifted from manual flat-file typist to … Read More
10 min read -
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AmazonThe Remote Amazon Brand Manager Playbook
Executive summary Remote work is no longer an eccentric perk for e-commerce; by 2025, over 22% of the workforce operates remotely, and Amazon brand management leads this shift. The median salary for a mid-level remote Amazon Brand Manager hovers around … Read More
11 min read -
AmazonMastering Amazon Vendor Central Brand Analytics
Executive summary Amazon and Walmart now control 84.2% of retail media spend, making mastering amazon vendor central brand analytics a survival requirement for 2026. More than a third of marketers are drowning in fragmented data, unable to connect performance across … Read More
10 min read -
AI StrategyWhy Enterprise AI Agents Fail: The Agentic Context Layer
Executive summary 57% of enterprises watched AI agents confidently deliver incorrect answers in the last six months. The root cause is not the language model, but a critical failure in the business context provided to it. Only 25% of companies … Read More
6 min read -
Amazon AdvertisingThe Truth About Amazon Advertising Certification
Executive summary The amazon advertising certification proves your team knows the interface, but it absolutely does not guarantee profitable scaling in a highly complex AI-driven market. With Amazon’s global ad revenue projected to reach between $82.07 and $85.2 billion in … Read More
8 min read -
Amazon AdvertisingWhy the Amazon Ad Girl Name Won’t Save Your Brand
Executive summary Consumer curiosity constantly drives viral searches for the latest “amazon ad girl name”, but this top-of-funnel distraction rarely translates to enterprise market share. Amazon’s advertising revenue hit an astonishing $68.63 billion in 2025, proving that algorithmic visibility completely … Read More
10 min read -
AmazonMastering Amazon Seller Central Germany for Brands
Executive summary Amazon.de completely dominates the German e-commerce market, capturing roughly 60% of the astonishing €84.7 billion generated in 2025. The massive 2026 Seller Central update introduced a customizable widget-based canvas, fundamentally changing how brand managers monitor daily metrics. FBA … Read More
10 min read
