Articles by
Carlos Martínez Barriga
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
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Sell on AmazonAmazon Bundle Examples to Maximize Your FBA Margins
Executive summary Amazon’s strict 2026 dimensional weight fees make traditional physical bundling highly punitive; Virtual Product Bundles (VPB) bypass these penalties entirely by shipping existing inventory separately. Strategic product bundling directly manipulates your average order value (AOV) and can boost … Read More
11 min -
Amazon SEOHow to Choose the Best Amazon Listing Optimizer
Executive summary Amazon CPCs have surged to an average of $1.00–$1.25 in 2026, meaning poor conversion rates now punish your profitability faster than ever. Traditional SEO is breaking down. Gartner predicts a 25% drop in traditional search volume by 2026 … Read More
11 min -
Agentic Commerce10 Ecommerce Trends Defining 2026 for Retailers
Executive summary AI-driven traffic is not just browsing anymore. It now converts 42% higher than human-driven traffic. The focus has shifted violently from chatbots to agentic commerce, where machines execute purchases autonomously. Tech giants like Google and Microsoft are rolling … Read More
5 min -
retail mediaRetail Media Optimization: Stop Wasting Ad Budget
Executive summary US retail media ad spend is projected to hit $71.09 billion in 2026, yet brand managers are bleeding budget across highly fragmented, disconnected networks. A staggering 75% of advertisers identify measuring true incrementality as their biggest challenge, proving … Read More
9 min -
AmazonAmazon Vendor Central Management: Protecting Your 1P Margins
Executive summary Amazon Vendor Central management is no longer a passive wholesale channel; it requires aggressive margin protection against daily operational penalties. Chargebacks and shortage claims can silently erase up to 20% of your gross revenue if your team relies … Read More
12 min -
Amazon SEOMaster Back End Keywords on Amazon for SEO Success
Executive summary The strict limit for Amazon search terms is 249 bytes in the US and EU; exceeding it by even a single byte results in absolute zero indexing. Amazon’s legacy A9 keyword-matching algorithm now operates alongside COSMO and Rufus, … Read More
11 min -
AI NewsClaude Code Artifacts: Live Dashboards for Enterprises
Executive summary The update: Anthropic just launched Artifacts for Claude Code on Team and Enterprise plans, turning private command-line sessions into live, shareable interactive web pages. The impact: It destroys the traditional deployment bottleneck. Engineers can now instantly share a … Read More
7 min -
Amazon SEOMastering Amazon Generic Keywords for SEO
Executive summary Amazon still strictly enforces the 250-byte backend limit, but the way the A9 algorithm reads these bytes has shifted toward semantic relevance rather than exact matching. Auto campaigns now eat up nearly 40% of impression share. If your … Read More
9 min -
Amazon SEOHow to Master Your Amazon Conversion Rate
Executive summary Average Amazon conversion rates hover around 10-15%, but Prime members convert at a staggering 74%. Comparing Amazon to standard ecommerce (which averages 2-3%) proves why optimizing your marketplace listings yields a higher ROI than external traffic. Recent 2025 … Read More
11 min -
e-commerce strategyAmazon Seller Competitor Analysis: The Ultimate Guide
Executive summary Active Amazon sellers dropped to 1.65 million in 2025, but the number of million-dollar businesses doubled. Competition is fewer in numbers, but far deadlier. 84% of e-commerce organizations have integrated AI, shifting competitor analysis from a monthly spreadsheet … Read More
10 min -
AI NewsAI-Referred Retail Traffic Doubles: Adobe Report
Executive summary AI referral traffic to US retail sites surged 138% YoY in May 2026, marking an astonishing 1,324% growth since October 2024. The myth that LLMs are just for top-of-funnel research is dead: AI-referred visitors now convert 54% better … Read More
6 min -
AmazonIs the Amazon SPN Worth It? Outsourcing vs AI
Executive summary The Amazon Service Provider Network (SPN) connects sellers with third-party agencies, but relying entirely on outsourced help is silently draining your profit margins and stunting internal growth. Recent data shows 14% of Amazon seller accounts faced suspensions in … Read More
10 min
