Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AmazonModern Amazon Company Management: AI vs Manual
Discover how to scale your Amazon company management. Stop wasting hours on manual reporting and use agentic AI to protect margins and cut ad spend.
13 min read -
AmazonIs There an Amazon Seller Central Helpline Number?
Searching for the Amazon Seller Central helpline number? Discover why direct phone support is gone and how to resolve account issues using AI.
13 min read -
Amazon AdvertisingIs an Amazon Ad Free Strategy Possible for Sellers?
Discover why a purely Amazon ad-free strategy is impossible in 2026. Learn how to balance paid and organic traffic to protect your margins.
15 min read -
AmazonBenefits of AI for Amazon Sellers: Scale Your Brand
Discover the real benefits of AI for Amazon sellers. Stop wasting time on manual tasks, protect your profit margins, and scale your brand efficiently.
16 min read -
Agentic CommerceHow Agentic Storefronts Are Transforming Retail
Discover how agentic storefronts use proactive AI agents to guide e-commerce shoppers through frictionless, full-funnel journeys and boost sales.
6 min read -
AmazonAmazon Vendor Central Down: How to Protect Your Brand
Is Amazon Vendor Central down? Learn how platform outages impact your 1P operations, how to prevent margin leakage, and strategies to recover fast.
15 min read -
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Amazon AdvertisingAmazon Ads Jobs in Bangalore: Why AI Is Replacing Manual PPC
Discover why hiring for Amazon ads jobs in Bangalore is no longer viable for brands. Learn how AI automation outperforms manual offshore PPC agencies.
15 min read -
Amazon AdvertisingWhy the Amazon Ads Help Center Won't Scale Your Brand
Stop wasting hours in the Amazon Ads Help Center. Learn why manual bidding fails and how AI-driven automation scales your brand's revenue and ROI.
13 min read -
AI StrategyHow Dollar Shave Club Uses Generative AI for Ads
Executive summary Dollar Shave Club built its empire on a $4,000 viral video in 2012. In July 2026, they launched their most successful campaign ever for just $400 using generative AI. Chief Brand and Innovation Officer Laura Higgins shifted to … Read More
5 min read -
EcommerceAmazon Brand Manager Interview Questions & Answers
Executive summary Amazon brand manager interview questions have drastically shifted from basic PPC knowledge to AI workflow automation and profitability analysis. With Amazon’s ad revenue crossing $68.6 billion in 2025, brands demand candidates who can orchestrate data at scale rather … Read More
10 min read -
AmazonWhy Amazon Seller Central Jobs Near Me Are a Hiring Trap
Executive summary Searching for local Amazon talent heavily limits your candidate pool; the best operators are now remote and completely AI-native. Generative AI in retail is projected to create up to $390 billion in economic value, drastically altering what a … Read More
11 min read -
AmazonAmazon Seller Central Job Description: Hiring in the AI Era
Executive summary The traditional Amazon Seller Central job description is essentially a hunt for a unicorn, leading to rapid burnout and catastrophic turnover. Recent economic data reveals that generative AI can unlock up to $660 billion annually in retail, fundamentally … Read More
10 min read
