Articles by
Carlos Martínez Barriga
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
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Agentic CommerceSalesforce Launches AI Agents for B2B Ecommerce
Executive summary The news: Salesforce launched Agentforce Commerce, introducing autonomous AI agents that handle B2B purchasing directly via WhatsApp and SMS. The impact: 67% of B2B buyers now prefer a completely rep-free experience. The traditional sales portal is rapidly becoming … Read More
5 min -
Sell on AmazonAmazon Bundle Listing: Boost AOV and Margins
Executive summary Rising PPC costs are aggressively killing single-ASIN margins, forcing smart brands to focus entirely on Average Order Value (AOV) to stay profitable. You do not need custom physical packaging to group items. Virtual Product Bundles allow you to … Read More
9 min -
Amazon AI & AutomationWhy Amazon Seller Central Partner Network Is Costing You
Executive summary Amazon’s FBA fee hikes and the strict DD+7 payout delays in 2026 are squeezing median net margins down to a dangerous 15-20%. Over 70% of Amazon sellers now actively run paid ads, driving CPCs up and making organic … Read More
9 min -
Sell on AmazonAmazon Vendor Registration: Guide to 1P Margins
Executive summary Amazon vendor registration remains strictly invite-only in 2026, targeting brands with high velocity and established off-Amazon demand. The average 1P trade terms (deductions) pushed by Amazon hit 18.6% of net sales during recent Annual Vendor Negotiations. Small vendor … Read More
10 min -
EcommerceEpinium Launches Vendor Stock Forecast: AI That Reads Amazon’s Ordering Patterns
Executive Summary: Epinium has released Vendor Stock Forecast, an AI model that calculates recommended Amazon shipment quantities per SKU and market — replacing guesswork with a data-driven replenishment number. The algorithm layers consumer demand trends over Amazon’s own historical ordering … Read More
8 min -
AI NewsMoEngage Bets on Millions of AI Agents for Marketing
Executive summary The acquisition of Aampe by MoEngage marks the end of traditional audience segmentation in enterprise marketing. Instead of building complex customer journeys, brands are now deploying dedicated AI agents for every single individual user. For brand managers and … Read More
5 min -
Amazon AdvertisingManaging Rising Amazon Advertising Costs
Executive summary Amazon ad revenue hit a staggering $68.6 billion in 2025, pushing average CPCs up and squeezing brand margins across almost all categories. Obsessing over a low ACoS is a trap; smart brands willingly accept higher acquisition costs for … Read More
10 min -
Amazon SEOMastering Amazon Conversions in the Era of High CPCs
Executive summary Amazon conversion rates average 10% to 15% in 2026, but top performers consistently break the 20% barrier by aligning product copy with search intent. With average Cost Per Click (CPC) rising by 8-12% year-over-year, traffic acquisition is entirely … Read More
10 min -
Amazon AI & AutomationAmazon Advertising PPC AI: How to Scale Profitably
Executive summary Amazon Advertising revenue is projected to shatter the $85 billion mark in 2026, intensifying the auction and squeezing margins across every product category. The average Cost Per Click (CPC) has climbed to an estimated $1.12–$1.25. Manual bid adjustments … Read More
12 min -
AI NewsOpenAI Launches Initiative to Patch Open-Source Bugs
Executive summary What is happening: OpenAI launched “Patch the Planet,” partnering with Trail of Bits to automatically fix open-source software vulnerabilities using the new GPT-5.5-Cyber model. The real impact: The cybersecurity bottleneck is no longer finding threats; it is the … Read More
6 min -
retail mediaUnderstanding Retail Media Meaning and Strategy
Executive summary US retail media ad spend is projected to eclipse $71 billion by 2026, driven by an exodus from traditional digital channels. The core advantage is deterministic first-party data. Retailers know exactly what users buy, not just what they … Read More
9 min -
AmazonWhat Is Amazon SPN and Is It Worth It for Brands?
Executive summary The Amazon Service Provider Network (SPN) is often seen as the default solution for overwhelmed brands, but the hidden costs and profit-sharing models are silently killing margins. Average Amazon ad CPCs surged by 15.5% in 2025, making traditional … Read More
10 min
