Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon AdvertisingMastering Your Amazon Ads Homepage Strategy
Executive summary Amazon advertising revenue reached a staggering $68 billion in 2025, turning the ecosystem into a hyper-competitive arena where manual keyword bidding is actively punished by the algorithm. The traditional exact-match strategy is officially dead; Amazon now shadow-penalizes aggressive … Read More
10 min read -
Amazon AdvertisingAmazon Ad Hoc Reporting: Real-Time AMC Insights
Executive summary Standard scheduled reports are dead weight. Amazon ad hoc reporting through the AMC API is how top brands run real-time, multi-touch attribution. You can execute up to 30 ad hoc workflows per day per AMC instance to query … Read More
10 min read -
AmazonAmazon Sellers Watch Margins Ahead of Prime Day
Executive summary Amazon shifted Prime Day 2026 to June 23–26, easing the tariff anxiety that plagued last year but forcing a rapid logistics scramble. Despite high optimism, nearly 40% of sellers typically suffer lower profit margins during the event due … Read More
5 min read -
Case StudiesHow to Use Amazon Seller Central Brand Registry
Executive summary The 2026 reality: Over 800,000 brands are now enrolled in Amazon Brand Registry, making it the baseline for survival, not an optional upgrade. New ASIN creation rules: As of June 2026, Amazon strictly requires vendors to hold a … Read More
10 min read -
AmazonSenior Amazon Brand Manager: GNO Partners Guide
Executive summary Consultancies like GNO Partners require operators capable of managing $10M+ portfolios and $50K+ monthly PPC budgets with precision. Manual bid adjustments are obsolete. High-performing managers automate routine tasks to focus on P&L optimization and broad brand strategy. Retail … Read More
10 min read -
AI StrategyHow to Use a Jewelry E-Commerce AI Image Generator
Executive summary Traditional jewelry photography is a margin killer, where a basic macro shoot for ten rings can easily cost $4,000 and stall your time-to-market by weeks. Specialized AI models now preserve complex prong settings, metal finishes, and gemstone clarity … Read More
10 min read -
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NewsKPMG Pulls Agentic AI Report Due to Hallucinations
Executive summary The incident: KPMG was forced to pull its flagship report on “agentic AI” after investigators discovered 40 of its 45 citations were entirely fabricated by artificial intelligence. The collateral damage: Global entities like UBS and the UK’s National … Read More
6 min read -
AI StrategyThe Hidden Risks of Free AI for Brand Design
Executive summary Free AI image generators are flooding the market, but zero-cost tools come with massive hidden liabilities for established brands. The U.S. Copyright Office’s 2025 ruling stripped legal protection from purely prompted AI outputs, leaving your core brand assets … Read More
11 min read -
EcommerceWhy a Free AI Ecommerce Builder Is a Trap for Brands
Executive summary A free ai ecommerce builder can generate a functional storefront in under 60 seconds, but it often falls apart when trying to manage thousands of SKUs. Recent 2026 data shows that 88% of organizations now use AI, yet … Read More
9 min read -
AI StrategyHow to Connect AI Agents to 9,000+ Apps with Zapier MCP
Executive summary 84% of enterprises plan to boost AI agent investments this year, yet most are paralyzed by integration chaos and broken APIs. Zapier MCP solves the read-only AI problem by giving language models secure, direct write-access to over 9,000 … Read More
10 min read -
Agentic CommerceVisa and OpenAI Partner for Agent-Led Payments
Executive summary The shift: Visa and OpenAI just partnered to build secure infrastructure for agentic commerce, allowing AI bots to execute payments directly. The impact: Your meticulously designed checkout funnel is becoming invisible, because machines, not humans, will increasingly initiate … Read More
5 min read -
AI StrategyReal Examples of AI in Ecommerce Driving Revenue
Executive summary The adoption illusion: 89% of retailers use AI, but only 7% have successfully scaled it across their operations to generate measurable profit in 2026. Traffic shift: Referrals from AI agents to retail sites surged nearly 900% year-over-year, fundamentally … Read More
11 min read
