Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Amazon AdvertisingMastering Amazon Advertising Services in the AI Era
Executive summary Amazon’s ad revenue is projected to hit $88.6 billion in 2026, making the auction floor more expensive and competitive than ever before. Manual bid adjustments now actively hurt your campaigns by constantly resetting Amazon’s internal AI learning phase. … Read More
9 min read -
AI StrategyMCP Salesforce: The New Standard for AI Agents
Executive summary The API era is fading: Anthropic’s Model Context Protocol (MCP) is replacing rigid, custom API builds, giving AI agents native, secure access to your CRM. Salesforce went all-in: With Agentforce, Salesforce turned its platform into an AI-native ecosystem … Read More
10 min read - News
Prometheus Raises $12B for Artificial General Engineer
Executive summary Jeff Bezos’s AI startup, Prometheus, just closed a $12 billion Series B round, catapulting its valuation to an astronomical $41 billion. The company is building an “artificial general engineer” to compress the R&D and manufacturing cycles of physical … Read More
5 min read -
Amazon AdvertisingWhat Is Amazon Advertising? A Strategic Guide
Executive summary Amazon is projected to hit $82.07 billion in advertising revenue by 2026, forcing brands into a fiercely competitive pay-to-play arena where organic reach is practically dead. The traditional search bar is losing ground. AI assistants like Rufus are … Read More
12 min read -
Amazon AdvertisingAmazon Advertising Contact Us: How to Bypass Support Loops
Executive summary Navigating the Amazon advertising contact us page often results in an endless loop between Seller Central and Ads Support due to SSO (Single Sign-On) token misalignments. Amazon’s ad revenue hit a staggering $68.6 billion in 2025, yet their … Read More
10 min read -
AI StrategyWhy AI Implementation Engineer Jobs Are Surging
Executive summary Enterprise AI adoption hit 78% in 2025, yet only 23% of companies are successfully scaling agentic workflows across their operations. The bottleneck is no longer the foundational models; it is the sheer lack of talent capable of wiring … Read More
10 min read -
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NewsAdidas Launches Ecommerce-as-a-Service With AI Agents
Executive summary Adidas has transformed from a traditional apparel brand into a B2B tech provider, launching an Ecommerce-as-a-Service (EaaS) model for the new Audi Revolut F1 Team. Powered by Salesforce AI agents, they deployed a global webshop spanning 200 countries … Read More
6 min read -
AI StrategyMCP Snowflake: Connecting AI Agents to Data Clouds
Executive summary Enterprise data architecture is shifting from human-read dashboards to agent-driven workflows, exposing massive gaps in traditional integration methods. Connecting AI agents to data warehouses used to require brittle, custom-built APIs that broke with every model update. The Model … Read More
12 min read -
AI StrategySupabase MCP: Revolutionizing AI Database Workflows
Executive summary Supabase integrated the Model Context Protocol (MCP) in 2025, allowing AI assistants like Cursor and Claude to directly read and manage your live database. Instead of manually copy-pasting SQL schemas into chat windows, AI agents can now autonomously … Read More
9 min read -
AI StrategyHow AI for Accounting Companies Transforms Finance
Executive summary 84% of finance teams are rushing to implement automation, but only 7% actually report a high business impact. The global AI accounting market surged 70.4% year-over-year, hitting $6.68 billion in 2025. Relying on basic OCR to read invoices … Read More
10 min read -
Agentic CommerceAmazon 75-Character Title Limit: What Sellers Must Do Now
Confirmed deadline: From July 27, 2026, Amazon enforces a 75-character cap on all product titles worldwide — Seller Central and Vendor Central, North America, EU, Singapore and South Africa. A new 125-character Item Highlights field goes live simultaneously, fully indexed … Read More
9 min read -
NewsGoogle Triggers AI Subscription Price Wars
Executive summary Google just slashed the price of its Gemini AI Plus tier by 38% (down to $4.99/month) while doubling storage to 400GB. This aggressive move forces premium players like Anthropic and OpenAI into a corner, signaling the rapid commoditization … Read More
5 min read
