Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceAmazon Seller Competitor Analysis: The Ultimate Guide
Executive summary Active Amazon sellers dropped to 1.65 million in 2025, but the number of million-dollar businesses doubled. Competition is fewer in numbers, but far deadlier. 84% of e-commerce organizations have integrated AI, shifting competitor analysis from a monthly spreadsheet … Read More
10 min read -
NewsAI-Referred Retail Traffic Doubles: Adobe Report
Executive summary AI referral traffic to US retail sites surged 138% YoY in May 2026, marking an astonishing 1,324% growth since October 2024. The myth that LLMs are just for top-of-funnel research is dead: AI-referred visitors now convert 54% better … Read More
6 min read -
AmazonIs the Amazon SPN Worth It? Outsourcing vs AI
Executive summary The Amazon Service Provider Network (SPN) connects sellers with third-party agencies, but relying entirely on outsourced help is silently draining your profit margins and stunting internal growth. Recent data shows 14% of Amazon seller accounts faced suspensions in … Read More
10 min read -
Amazon SEOAmazon Search Suggestion Expander: Find Hidden Keywords
Executive summary The standard Amazon search bar actively hides the most profitable long-tail keywords to speed up casual browsing. An expander tool forces it to reveal them. Forget the 2025 AI chatbot hype. The traditional search box still drives the … Read More
9 min read -
Amazon SEOGuide to Amazon Intended Use Keywords for SEO
Executive summary Amazon’s COSMO algorithm explicitly reads “Intended Use” backend fields to feed the Rufus AI shopping assistant. Leaving this specific attribute blank makes your ASIN invisible to high-converting, situational mobile queries. The strict 250-byte limit applies across your generic … Read More
11 min read -
NewsBtab Launches AI Alliance to Grow B2B Ecommerce Network
Executive summary What happened: Btab Ecommerce Group launched an AI-powered Strategic Alliance Initiative to expand its global network of 300,000 businesses. The impact: It shifts the B2B model from upfront fee-based marketplaces to shared commercial partnerships driven by agentic artificial … Read More
5 min read -
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Amazon SEOAmazon Backend Keywords: The Ultimate Optimization Guide
Executive summary Amazon backend keywords are strictly capped at 249 bytes (not characters). Exceeding this limit by a single byte triggers silent de-indexing of your entire search terms field. The introduction of generative AI and Amazon’s Rufus assistant means contextual, … Read More
10 min read -
Amazon SEOMastering Amazon Backend Keywords for Higher Rankings
Executive summary Amazon backend keywords are strictly capped at 249 bytes in 2026—exceeding this by a single byte triggers total suppression. Misspellings are a complete waste of space. Amazon’s A10 algorithm auto-corrects them, so use those precious bytes for high-intent … Read More
9 min read -
Amazon AdvertisingMastering Amazon PPC Management in the AI Era
Executive summary Amazon’s ad revenue is projected to blow past $68 billion in 2025. The days of cheap clicks are officially over. Generative AI isn’t a buzzword anymore; it is actively managing bids and generating creatives for your fastest-growing competitors … Read More
8 min read -
NewsWhat’s New in Your Amazon Catalog: Real-Time Sync, Buy Box by Segment & Highlights
In Amazon catalog management, your edge isn’t only what you decide — it’s when you see it. Until today, working your catalog meant living with an invisible lag: you changed a price, you won or lost the Buy Box, you … Read More
3 min read -
AI StrategyAI Forces Retailers to Rethink Product Pages
Executive summary AI shopping agents like ChatGPT, Claude, and Gemini are actively bypassing traditional search, acting as personal shoppers for millions of users. Retailers are scrambling to rebuild product pages because AI bot traffic to retail sites grew an astonishing … Read More
5 min read -
Amazon AdvertisingAmazon Ad Heroine Name: The Power of Character Ads
Executive summary Prime Video ads fundamentally shifted upper-funnel marketing, now reaching over 315 million monthly viewers globally. Shoppers no longer connect with sterile product shots; character-driven narratives are proving to drive the highest brand recall. Coordinated Amazon Sponsored TV campaigns … Read More
9 min read
