Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
594 articles · Writing since 2024
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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SEO & AIAnswer Engine Optimization: The Future of SEO
Learn how answer engine optimization (AEO) helps your brand get cited by ChatGPT, Perplexity, and Google AI Overviews to capture high-intent traffic.
14 min read -
E-Commerce AutomationAlibaba Accio: Agentic AI for B2B Sourcing
Alibaba launches the Accio Sourcing Toolkit, bringing agentic AI to B2B sourcing. Discover how autonomous agents streamline supplier negotiation.
6 min read -
AI Search MarketingGuide to Generative Engine Optimization (GEO)
Learn how generative engine optimization (GEO) secures your brand's visibility in AI search engines like ChatGPT, Perplexity, and Google AI Overviews.
16 min read -
Amazon SEOHow to Optimize Your Amazon Listing for Rufus
Learn how to optimize your Amazon listing for Rufus. Structure your product data, answer buyer questions, and win AI-driven recommendations.
15 min read -
Generative Engine OptimizationAI Visibility for Brands: How to Survive the Search Shift
Discover how to secure AI visibility for brands. Adapt to Google AI Overviews and Perplexity to capture high-intent buyers in the age of AI search.
14 min read -
AI NewsClaude Opus 5: Cheaper AI for Enterprise Workflows
Anthropic launches Claude Opus 5, offering near-flagship AI intelligence for coding and enterprise workflows at a fraction of the cost. Learn more.
7 min read -
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Amazon SEO And OptimizationHow Amazon Rufus Works: Inside the AI Search Engine
Learn how Amazon Rufus and the COSMO algorithm work. Discover how semantic search replaces keywords and how to optimize your listings for AI.
11 min read -
Amazon SEOAmazon Platinum Keywords: Myth vs. Modern SEO Reality
Stop wasting time on the dead Amazon platinum keywords field. Learn how AI-driven keyword clustering redefines high-intent search terms for 2026.
13 min read -
Amazon SEOModern Amazon Keyword Research in the AI Era
Master Amazon keyword research in the AI era. Learn how semantic search, Rufus, and long-tail intent drive profitable conversions for your brand.
13 min read -
Ecommerce Trends3 AI Ecommerce Challenges Retailers Must Solve
Discover the 3 major AI ecommerce challenges retailers face today, from security gaps to trust issues, and learn how to safely scale your brand.
6 min read -
Amazon StrategyHow to Scale B2B Wholesale with Amazon Business
Discover how Amazon Business is transforming B2B wholesale. Learn to optimize your digital procurement strategy, automate sales, and grow your margins.
16 min read -
Retail MediaWhat Is Retail Media? A Complete Guide for Brands
Discover what retail media is, how it works, and how brands can leverage retail networks to drive real incremental growth and maximize ad spend.
12 min read
