Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
-
NewsMeta Muse Image Launch Sparks Massive User Backlash
Executive summary Meta launched Muse Image, an agentic AI generator that pulls public Instagram photos as creative reference data without notifying the original creators. A massive user privacy backlash is actively unfolding as creators scramble to find the buried settings … Read More
6 min read -
AmazonAmazon Seller Central GTIN Exemption Guide
Executive summary Securing an Amazon Seller Central GTIN exemption is not a clever hack to save a few dollars; it is a highly specific catalog tool meant for bundles and generic items. GS1 US currently offers single GTINs for just … Read More
10 min read -
Amazon AdvertisingAmazon Advertising Cast: CTV and AMC Strategy
Executive summary Amazon’s push into the living room is no longer just a branding exercise; it is a direct-response sales channel. The term “amazon advertising cast” carries a dual meaning: casting video ads to Connected TVs (CTV), and using the … Read More
10 min read -
Amazon AdvertisingMastering the Amazon Advertising Funnel for Brands
Executive summary Amazon’s advertising platform generated $68.5 billion in 2025, proving the ecosystem has evolved far beyond simple search ads into a full-funnel media giant. The average brand wastes up to 40% of its total budget on non-converting bottom-funnel keywords … Read More
12 min read -
AI StrategyAI in Retail Is Only as Good as Its Data Foundation
Executive summary The reality check: AI adoption in retail is nearly universal, yet actual ROI remains painfully elusive for most brands. The agentic shift: Autonomous AI agents are taking over the shopping journey, driving a massive 4,700% spike in machine-generated … Read More
6 min read -
Amazon AdvertisingMastering Amazon Ads in the Era of AI Automation
Executive summary The retail media explosion: Amazon’s ad revenue is on track to surpass $88 billion by 2026, forcing brands to rethink their budget allocation entirely. Streaming meets commerce: Prime Video is no longer just for brand awareness; with over … Read More
10 min read -
Epinium newsletter · no fluff, no spam
Every week, the most useful AI insights for your brand
I'm Carlos, CEO of Epinium. I share what actually moves the needle for brands and manufacturers.
Welcome aboard!Check your inbox to confirm your subscription.
-
AmazonHiring for Amazon Seller Central Jobs: A Guide
Executive summary The “Great Compression” of 2025 wiped out amateur sellers, shifting the demand toward a highly specialized workforce that understands margin protection, not just gross sales. AI is not replacing Amazon professionals; it is splitting the market into high-paid … Read More
11 min read -
AmazonAmazon Vendor Central API Integration Strategy
Executive summary The era of unlimited, free Amazon Selling Partner API (SP-API) access officially ends in 2026, forcing vendors to optimize their data calls or face steep fees. Strict rate limits—like the 20 daily requests cap for Brand Analytics implemented … Read More
10 min read -
NewsWhat Is Mistral AI? The Ultimate OpenAI Rival
Executive summary The $14B challenger: Mistral AI recently hit an €11.7 billion valuation following a massive Series C round led by ASML, cementing its position as Europe’s premier AI powerhouse. Open-weight revolution: Unlike OpenAI, Mistral releases its flagship models for … Read More
5 min read -
AmazonMastering the Amazon Seller Central Home Page
Executive summary The default amazon seller central home page is built to overwhelm you with operational alerts, masking the true strategic metrics you need to grow your margins. Third-party sellers drove an unprecedented 62% of Amazon’s total units sold in … Read More
11 min read -
AmazonAmazon Ad Hoc Routes: Optimizing Last-Mile Delivery
Executive summary Amazon Logistics processed over 6.3 billion U.S. delivery orders recently, handling nearly 28% of all domestic parcels thanks to highly elastic routing. A single failed last-mile delivery costs retailers an average of $17.20, making dynamic route generation critical … Read More
9 min read -
AmazonMastering Amazon Seller Central in India
Executive summary India’s e-commerce market is hurtling towards $185 billion in 2026, making Amazon Seller Central in India a non-negotiable expansion for global brands. Amazon dropped referral fees to zero for over 125 million products under ₹1,000 in March 2026 … Read More
9 min read
