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Retail media has become a transformative force in the advertising world, blending the power of e-commerce platforms with advanced marketing techniques. In this article, we’ll explore everything you need to know about retail media, from its definition and evolution to … Read More

Marc Marin · Sep 18, 2023 3 min read

Making smart decisions on Amazon starts with understanding your customers. The Amazon Brand Analytics Tool gives brand-registered sellers access to powerful data about how shoppers search, compare, and buy. This tool goes beyond basic metrics. It helps you uncover top-performing … Read More

Marc Marin · Sep 7, 2023 14 min read

Are you ready to take a leap in your Amazon marketing strategies? Then get ready to get to know Amazon Marketing Cloud (AMC)! In this guide, we will reveal the secrets of this tool that can completely change your experience … Read More

Marc Marin · Sep 5, 2023 1 min read

Amazon has introduced a new innovation on its platform: the “New Season” tag. This new functionality is designed to highlight products that have been recently launched, offering sellers a unique opportunity to increase their visibility and attract more potential buyers, … Read More

Marc Marin · Jul 31, 2023 3 min read

Amazon’s impressive track record in the advertising world Amazon has experienced a meteoric rise in the advertising business over the past eight years. If we compare the annual advertising costs of the big three players – Amazon, eBay and Alibaba … Read More

Marc Marin · Jul 26, 2023 3 min read

Amazon continues to innovate and improve its delivery services to provide a better experience for its customers. Recently, the company announced the launch of its new local delivery programme called Amazon Hub Delivery, which aims to strengthen its last mile … Read More

Marc Marin · Jul 24, 2023 3 min read

Amazon continues to innovate the online shopping experience. Recently, it has introduced a new feature in its Sponsored Brand Ads that has generated a lot of buzz among sellers and shoppers. This unique feature is the display of the “Average … Read More

Marc Marin · Jul 19, 2023 4 min read

Amazon, has announced a major move that will directly affect products under $10. Starting 29 August, the company will eliminate the “Small and Light” programme, which was previously used by sellers for these items. Amazon stated its commitment to offer … Read More

Marc Marin · Jul 17, 2023 3 min read

With this new multiple BuyBox, available only in the Desktop version, Amazon significantly simplifies the purchasing process when you want to buy several products at once. Previously, if you wanted to buy multiple items on Amazon, you had to add … Read More

Marc Marin · Jul 10, 2023 5 min read

Robinhat, the brand that fills operating theatres and healthcare environments with colour, positions itself on Amazon with the help of Epinium and manages to increase turnover by 70% compared to before selling on Amazon. Robinhat’s philosophy has always been and … Read More

Marc Marin · Jul 7, 2023 6 min read

The recent introduction of new choice badges has brought major changes to the way shoppers perceive and choose products on Amazon. These special tags, which highlight products recommended for quality and competitive pricing, now feature a new category called “Popular … Read More

Marc Marin · Jul 6, 2023 4 min read

The software company Epinium, based in Mataró, which helps brands and agencies with sales on Amazon to improve their results with artificial intelligence, has closed a €500,000 round with the participation of Banco Sabadell through BStartup. The operation has been … Read More

Marc Marin · May 31, 2023 4 min read