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Amazon Brand Registry helps you to build and protect your brand, creating a better and unique experience for customers. It is a crucuial tool for any brands which face numeros challenges that threaten their credibility on the Amazon platform. So, what are the real benefits? … Read More

The key to success on Amazon is to advertise your products on the Marketplace. In this way, your brand and products will gain visibility and you will have access to a greater number of buyers on the platform. In short, … Read More

FBA stands for Fulfillment by Amazon. FBA is a logistics system that gives access to anyone on the planet to sell their products on the Marketplace platform. It should be noted that you have the advantage of storing them in … Read More

Remember the importance of providing suitable search terms for customers to find your products on Amazon. In this way, you must stick to the terms they use most frequently, and thus, define the products they are looking for. Also, do … Read More

Becoming an Amazon seller will allow you to sell on the platform without it selling for you. You can sell your products without losing control of your business. In Seller Central or 3P, you manage the inventory, set the sale … Read More

In this article we are going to talk about how to advertise on Amazon. Amazon provides advertising solutions that will improve the attraction and interaction with buyers throughout their journey. Both in the initial stage and at the time of … Read More

Executive summary Institutional purchasing has quietly surpassed massive milestones, with analysts projecting the B2B marketplace volume to reach $80 billion by 2025. 67% of modern wholesale buyers actively prefer a rep-free, fully digital purchasing experience over traditional relationship sales. Brands … Read More

Amazon is a competitive and lucrative sales platform. Moreover, it is the largest digital commerce in the world and visitors to Amazon are ready to find the most appropriate and competitive product. In short, they are willing to buy it. … Read More

Amazon Launchpad is a program that allows you to find new ways to sell your innovative products to Amazon customers and to grow your brand. What does it consist of? First of all, Amazon Launchpad is a program that supports … Read More

Executive summary The Video format for your Sponsored Brands campaigns on Amazon is no longer an optional luxury; it is the absolute baseline for survival and visibility in 2026. Auto-playing videos consistently generate click-through rates up to three times higher … Read More

To sum up 2020 in Amazon, it is important to mention that the e-Commerce sector is in an expansion phase. It is true that the sector has grown in recent years, but due to the current global situation, e-commerce has … Read More

Amazon Attribution allows you to measure your ads and analyze all the information about how your marketing channels outside of Amazon are performing: in searches, social networks, videos, views, and emails that affect the purchase activity and the sales performance … Read More