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Executive summary The East takes the lead: Alibaba’s HappyHorse 1.1 just hit No. 2 globally, scoring an Elo of 1,444 on the Video Arena while Western darlings falter. Giants retreat: OpenAI discontinued Sora due to massive compute costs, and ByteDance … Read More

Carlos Martínez Barriga · Jun 23, 2026 6 min read

Executive summary The $26.3B explosion: E-commerce spending will hit $26.3 billion during the four-day Prime Day event, up 9% from last year. The multi-platform reality: Nearly 60% of Prime Day shoppers will actively compare prices on Walmart, proving the event … Read More

Carlos Martínez Barriga · Jun 23, 2026 6 min read

Executive summary AI is no longer just a data analysis tool; it is actively ordering stock and handling basic vendor negotiations on behalf of retailers. Platforms like Duvo.ai and Relex Solutions are proving that automated merchandising is happening right now, … Read More

Carlos Martínez Barriga · Jun 23, 2026 5 min read

Executive summary Amazon’s late 2025 earnings data shows third-party sellers now control 62% of total platform volume, driving competition and CPCs to brutal new heights. Native Seller Central reporting severely masks hidden 2026 fulfillment and inbound placement fees, creating a … Read More

Carlos Martínez Barriga · Jun 23, 2026 10 min read

Executive summary US retail media ad spend is hitting $71 billion in 2026, but the old playbook is completely broken. Dashboard numbers are lying to you. True incremental ROAS is actually 30% to 60% lower than what networks report. AI … Read More

Carlos Martínez Barriga · Jun 23, 2026 10 min read

Executive summary The traditional Amazon SPN network is bleeding seller margins in 2026 through slow execution times and bloated agency retainers. While 89% of retailers are actively experimenting with artificial intelligence, only 7% have successfully scaled it to completely replace … Read More

Carlos Martínez Barriga · Jun 23, 2026 11 min read

Executive summary Prime Day is no longer a guaranteed goldmine; top analysts warn that mandatory discounts and sky-high ad costs are crushing brand margins. Cost-Per-Click (CPC) rates can spike by up to 66% during the event, punishing sellers who rely … Read More

Carlos Martínez Barriga · Jun 22, 2026 5 min read

Executive summary Amazon controls over 40% of the US e-commerce market, but rising fulfillment and advertising fees are crushing brand margins. Average Cost-Per-Click (CPC) crossed the $1.19 mark in 2026, meaning brute-force ad spending no longer guarantees profitability. The most … Read More

Carlos Martínez Barriga · Jun 22, 2026 9 min read

Executive summary Amazon’s strict 2026 dimensional weight fees make traditional physical bundling highly punitive; Virtual Product Bundles (VPB) bypass these penalties entirely by shipping existing inventory separately. Strategic product bundling directly manipulates your average order value (AOV) and can boost … Read More

Carlos Martínez Barriga · Jun 22, 2026 11 min read

Executive summary Amazon CPCs have surged to an average of $1.00–$1.25 in 2026, meaning poor conversion rates now punish your profitability faster than ever. Traditional SEO is breaking down. Gartner predicts a 25% drop in traditional search volume by 2026 … Read More

Carlos Martínez Barriga · Jun 22, 2026 11 min read

Executive summary AI-driven traffic is not just browsing anymore. It now converts 42% higher than human-driven traffic. The focus has shifted violently from chatbots to agentic commerce, where machines execute purchases autonomously. Tech giants like Google and Microsoft are rolling … Read More

Carlos Martínez Barriga · Jun 21, 2026 5 min read

Executive summary US retail media ad spend is projected to hit $71.09 billion in 2026, yet brand managers are bleeding budget across highly fragmented, disconnected networks. A staggering 75% of advertisers identify measuring true incrementality as their biggest challenge, proving … Read More

Carlos Martínez Barriga · Jun 21, 2026 9 min read