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AI for brands and manufacturers · Marketing · Agentic commerce
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AmazonAmazon Vendor Registration: Guide to 1P Margins
Executive summary Amazon vendor registration remains strictly invite-only in 2026, targeting brands with high velocity and established off-Amazon demand. The average 1P trade terms (deductions) pushed by Amazon hit 18.6% of net sales during recent Annual Vendor Negotiations. Small vendor … Read More
Carlos Martínez Barriga 10 min read
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EcommerceEpinium Launches Vendor Stock Forecast: AI That Reads Amazon’s Ordering Patterns
Executive Summary: Epinium has released Vendor Stock Forecast, an AI model that calculates recommended Amazon shipment quantities per SKU and market — replacing guesswork with a data-driven replenishment number. The algorithm layers consumer demand trends over Amazon’s own historical ordering … Read More
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NewsMoEngage Bets on Millions of AI Agents for Marketing
Executive summary The acquisition of Aampe by MoEngage marks the end of traditional audience segmentation in enterprise marketing. Instead of building complex customer journeys, brands are now deploying dedicated AI agents for every single individual user. For brand managers and … Read More
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Amazon AdvertisingManaging Rising Amazon Advertising Costs
Executive summary Amazon ad revenue hit a staggering $68.6 billion in 2025, pushing average CPCs up and squeezing brand margins across almost all categories. Obsessing over a low ACoS is a trap; smart brands willingly accept higher acquisition costs for … Read More
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Amazon SEOMastering Amazon Conversions in the Era of High CPCs
Executive summary Amazon conversion rates average 10% to 15% in 2026, but top performers consistently break the 20% barrier by aligning product copy with search intent. With average Cost Per Click (CPC) rising by 8-12% year-over-year, traffic acquisition is entirely … Read More
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AmazonAmazon Advertising PPC AI: How to Scale Profitably
Executive summary Amazon Advertising revenue is projected to shatter the $85 billion mark in 2026, intensifying the auction and squeezing margins across every product category. The average Cost Per Click (CPC) has climbed to an estimated $1.12–$1.25. Manual bid adjustments … Read More
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NewsOpenAI Launches Initiative to Patch Open-Source Bugs
Executive summary What is happening: OpenAI launched “Patch the Planet,” partnering with Trail of Bits to automatically fix open-source software vulnerabilities using the new GPT-5.5-Cyber model. The real impact: The cybersecurity bottleneck is no longer finding threats; it is the … Read More
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Retail MediaUnderstanding Retail Media Meaning and Strategy
Executive summary US retail media ad spend is projected to eclipse $71 billion by 2026, driven by an exodus from traditional digital channels. The core advantage is deterministic first-party data. Retailers know exactly what users buy, not just what they … Read More
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AmazonWhat Is Amazon SPN and Is It Worth It for Brands?
Executive summary The Amazon Service Provider Network (SPN) is often seen as the default solution for overwhelmed brands, but the hidden costs and profit-sharing models are silently killing margins. Average Amazon ad CPCs surged by 15.5% in 2025, making traditional … Read More
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Amazon AdvertisingAmazon Advertising Prices: How to Beat Rising CPCs
Executive summary Average Amazon CPCs have officially crossed the $1.00 threshold in 2026, representing a silent 8-12% YoY increase [1]. Mobile shoppers now cost you 16% more per click than desktop users, drastically altering how top sellers allocate their budgets. … Read More
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Agentic CommerceHow to Make Your Brand Visible to AI Shopping Agents
Executive summary The silent shift: Shoppers are bypassing search engines to ask ChatGPT and Gemini for unbranded product recommendations, making AI visibility the new retail battleground. The ROI of bots: AI-referred traffic to US retail sites skyrocketed 393% YoY in … Read More
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The AI World Is Getting Loopy: What It Means
Executive summary TechCrunch just reported that AI is officially getting “loopy”—meaning autonomous swarms of agents are now working continuously in the background without human prompts. While 88% of organizations use AI, McKinsey reports that fewer than 10% have successfully scaled … Read More