Amazon

Omnichannel ad activation for Prime Day 2025 requires precise orchestration of audiences, budget, and channels. With Amazon Marketing Cloud (AMC), you can launch hyper-segmented campaigns targeting New-to-Brand (NTB) customers using Lifetime Value (LTV) models. By combining DSP, Sponsored Display, and … Read More

Adriana Blazquez · Jun 26, 2025 3 min read

Prime Day monitoring has become a critical process to prevent visibility and sales losses. With more event days, increased competition, and higher traffic, it’s essential to operate with automatic repricing, incident detection, and an agile infrastructure. This article guides you … Read More

Adriana Blazquez · Jun 26, 2025 3 min read

After the initial sales spike, the real test begins with post-Prime Day retargeting. Leveraging transactional data from the event is key to turning buyers into repeat customers. This article outlines how to maximize LTV, design behavioral funnels, and drive sustained … Read More

Adriana Blazquez · Jun 26, 2025 2 min read

Mobile conversion on Prime Day is not a passing trend—it’s the new standard in e-commerce. By 2025, over 70% of interactions and 85% of purchases during Prime Day are expected to come from mobile devices. This shift forces sellers to … Read More

Adriana Blazquez · Jun 26, 2025 4 min read

The competition around Amazon Marketing Cloud Prime Day campaigns has intensified year after year, making it one of the most critical and performance-driven moments for brands selling on Amazon. In 2024, brands saw a 2.8x increase in impressions and a … Read More

Adriana Blazquez · Jun 5, 2025 14 min read

Building an Amazon private label brand remains one of the most scalable ways to create long-term value on the marketplace. As reselling margins shrink and competition tightens, private label offers sellers control over pricing, branding, and customer experience—turning commodity products … Read More

Adriana Blazquez · Jun 2, 2025 9 min read

Succeeding on Amazon is no longer about isolated tactics. Visibility, traffic and conversions are deeply interconnected — and only a strategic, coordinated approach can drive sustainable growth. An effective Amazon marketing strategy aligns SEO, PPC and content quality with pricing, … Read More

Adriana Blazquez · May 21, 2025 13 min read

Selling amazon bundle products is no longer just a tactic—it’s a growth strategy. By offering multiple, complementary items under a single listing, sellers can boost visibility, improve conversion rates, and increase average order value without raising fulfillment costs. This approach … Read More

Adriana Blazquez · May 12, 2025 13 min read

Finding the right keywords on Amazon is no longer about intuition. Shoppers reveal what they want through search suggestions. AMZ Suggestion Expander is a Chrome extension built to take advantage of that behavior. It adds extra suggestions before, after, and … Read More

Adriana Blazquez · May 7, 2025 11 min read

When you become an Amazon vendor, Amazon buys your products directly. Your items gain the valuable “Sold by Amazon” badge, increasing consumer trust and sales potential. This model provides exclusive access to Vendor Central, offering advanced sales and logistics tools. … Read More

Adriana Blazquez · May 2, 2025 13 min read

Amazon’s Search Query Performance is a powerful feature inside Amazon Brand Analytics. It gives sellers access to key data about how customers find and interact with their products through search. This tool breaks down every step of the search journey … Read More

Adriana Blazquez · Apr 3, 2025 8 min read

Executive summary Amazon’s ad revenue surpassed $60 billion in 2025, driving average CPCs up by 10-15% and crushing margins for manual bidders. AI-driven campaign management reduces weekly optimization time from 15 hours to just 2-3 hours. Marketers using intelligent contextual … Read More

Adriana Blazquez · Mar 31, 2025 10 min read

Introduction to Amazon Vendor Central What is Amazon Vendor Central? Amazon Vendor Central is an invitation-only platform for wholesalers and manufacturers who supply products directly to Amazon. Acting as the supplier, vendors sell their products in bulk to Amazon, which … Read More

Adriana Blazquez · Jan 3, 2025 5 min read

The General Product Safety Regulation (GPSR) is now in effect as of December 13, 2024, impacting all Amazon sellers in the EU and Northern Ireland. This regulation ensures that all non-food consumer products sold meet stricter safety standards and requirements. … Read More

Adriana Blazquez · Dec 11, 2024 13 min read

Amazon has made a revolutionary leap in e-commerce with COSMO, its AI-powered search algorithm. Designed to understand customer behavior and intent, COSMO is redefining how shoppers find products and how sellers optimize their strategies. In this article, we’ll dive into … Read More

Adriana Blazquez · Dec 2, 2024 6 min read

Executive summary Intent beats density: Amazon Rufus handles over 274 million daily queries, shifting the focus from exact-match keywords to conversational problem-solving. The conversion gap is real: Shoppers using AI assistants convert at 3.5 times the rate of standard searchers. … Read More

Adriana Blazquez · Nov 26, 2024 12 min read

How to Tackle Black Friday in Q4: Advanced Strategies and Key Metrics for Experienced Amazon Sellers Black Friday is a highly competitive event in any Amazon seller’s calendar, marking a crucial point to maximize sales and attract new audiences. As … Read More

Roger Barrero · Nov 15, 2024 5 min read

Creating Amazon Parent Listings can significantly improve your product management and sales. But how do you create a parent listing on Amazon? In this guide, we’ll walk you through the process step-by-step, ensuring you understand the key concepts and strategies … Read More

Noelia Gongora · Jul 15, 2024 15 min read

Executive summary Updating Amazon listings via the Seller Central visual interface often fails because it lacks the backend authority to overwrite locked retail contributions. The PartialUpdate command within a flat file acts as a skeleton key, forcing the A9 algorithm … Read More

Noelia Gongora · Jul 8, 2024 12 min read

Executive summary Amazon’s 2026 algorithm update aggressively separates reviews for variations with different core features or materials, killing the old review-sharing hacks. Grouping underperforming ASINs with top sellers no longer guarantees a halo effect; it actually risks your entire listing’s … Read More

Noelia Gongora · Jul 8, 2024 8 min read

Executive summary Over 67% of parents now begin their shopping by early July, fusing the back-to-school rush directly with Prime Day. K-12 retail spending hit an estimated $39.4 billion in 2025, but margins are thinning due to aggressive mass-market price … Read More

Noelia Gongora · Jul 8, 2024 9 min read

Are you ready to take your Amazon FBA business to the next level? Whether you’re just starting out or looking to optimize your existing operations, the right tools can make all the difference. In this guide, we’ll explore the must-have … Read More

Noelia Gongora · Jun 26, 2024 18 min read

The Amazon Vendor program is a unique partnership where businesses sell their products directly to Amazon, which then sells these products to consumers. Managed through Amazon Vendor Central, this invite-only program offers numerous benefits, including increased sales potential, simplified logistics, … Read More

Noelia Gongora · Jun 20, 2024 13 min read

Executive summary Amazon sellers published over 12 million sales-ready listings using built-in generative AI tools in 2025 alone. Rufus, the conversational AI assistant, handled 38% of all shopping sessions by late 2025, converting at 3.5x the rate of traditional search. … Read More

Maria Subina · Jun 19, 2024 11 min read