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AI StrategyWhat Is Brand Management? The Discipline Behind Pricing Power
TL;DR — Key takeaways Brand management is a discipline, not a department. It sits between strategy, finance, and operations — and most companies treat it like marketing’s little sibling. Kantar BrandZ research shows strong brands deliver roughly 2x total shareholder … Read More
Carlos Martínez Barriga 9 min read
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AI StrategyWhat Does a Brand Manager Do? The Role in the AI Era
TL;DR — Key takeaways Brand managers own brand positioning, P&L performance, and cross-functional alignment — the role is far broader than marketing communications. Median U.S. salary sits at $127,000; the Bureau of Labor Statistics projects 6% job growth for marketing … Read More
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AI StrategyAI Companies for Brands: How to Choose the Right One
TL;DR — Key takeaways 72% of companies now use AI in at least one business function — but fewer than 1 in 4 see measurable revenue impact (McKinsey, 2024). Most AI companies are horizontal tools: built for everyone, optimized for … Read More
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AI StrategyAgentic AI Tools for Brands: What Actually Works
TL;DR — Key takeaways Agentic AI tools don’t just generate text — they plan, decide, and execute multi-step workflows with minimal human input. Klarna’s agentic deployment handles 2.3M customer conversations per month, cut resolution time from 11 to 2 minutes, … Read More
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AI StrategyAI Agents for Brands: The Complete 2026 Guide
TL;DR — Key takeaways Only 11% of companies have agentic AI in production — brands deploying now gain compounding advantage The highest-ROI agent tasks: catalog monitoring, listing ops, bid micro-management The biggest deployment blocker is governance (who owns the agents), … Read More
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AI StrategyHarnessing the power of generative AI for marketing
Generative AI is transforming the marketing landscape, offering unprecedented capabilities to enhance personalization, content creation, and customer insights. By leveraging advanced algorithms, marketers can create more targeted and effective campaigns, ultimately driving better engagement and higher conversions. What is generative … Read More
Noelia Gongora 9 min read
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AI StrategyAI for Marketing: Boost Campaigns and Content with Top Strategies
Introduction AI for marketing refers to the use of artificial intelligence technologies to automate data collection, analysis, and decision-making processes in marketing campaigns and content creation. This technology enables marketers to develop more personalized and effective strategies, enhancing customer engagement … Read More
Maria Subina 7 min read
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AI StrategyHow AI is Impacting Digital Marketing in 2024?
Executive summary In 2026, CMOs are allocating an average of 15.3% of their budgets to AI, yet a staggering 70% admit they lack the maturity to scale it properly. The focus has shifted entirely from content generation (the 2024 hype) … Read More
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AmazonSoftware Updates | Epinium April 2021
We developed a software which helps you work faster, easier and in a proper way. People who already know Epinium, and who chose us, can benefit from our daily hard work to stay up-to-date with Amazon changes and the requests of our clients. … Read More
Nicole Scupola 3 min read
