12 articles · Writing since 2023
Being an Amazon Vendor means operating in the major leagues, but it also means facing unique challenges. Unlike sellers, your main customer is Amazon, and your success depends on a constant, sometimes unpredictable, cycle: receiving a Purchase Order (PO), preparing … Read More
Roger Barrero 6 min read 
In the complex Amazon ecosystem, inventory management is the most vulnerable part of your business. A single bad decision can mean losing sales, seeing your ranking plummet, or incurring costly storage fees. It’s not just about having products—it’s about having … Read More
As an expert Amazon seller, you know that keyword research is the engine of every successful strategy. But let’s be honest: it’s a process that consumes time and energy, and it doesn’t always guarantee you’ve covered every opportunity. Getting lost … Read More
For an expert in the Amazon ecosystem, information is everything. But not raw information—rather, the kind that is relevant and organized in a way that allows you to make strategic decisions.[1, 2] The real pain point isn’t a lack of … Read More
If you manage a brand on Amazon, or worse, an entire brand portfolio, you know that the real nightmare isn’t just data chaos, but the constant battle to maintain a consistent brand voice. Every listing, every campaign, every creative piece … Read More
Executive summary US retail media ad spend is projected to hit $107.6 billion in 2026, making manual bid management mathematically impossible to scale. The industry obsession with hyper-granular campaign structures is actively diluting algorithmic learning and wasting your budget. The … Read More
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Q4 is undoubtedly the most competitive and lucrative time of the year on Amazon, with high-traffic events like Black Friday, Cyber Monday, and the holiday shopping season. For sellers, this means that a strategic and increased investment in Sponsored Ads … Read More
During Q4, implementing a solid and well-planned SEO strategy is essential to maximize sales opportunities across all markets in which your brand operates. This quarter, driven by high-traffic events such as Black Friday, Cyber Monday, and the holiday season, not … Read More
How to Tackle Black Friday in Q4: Advanced Strategies and Key Metrics for Experienced Amazon Sellers Black Friday is a highly competitive event in any Amazon seller’s calendar, marking a crucial point to maximize sales and attract new audiences. As … Read More
AIgency: Revolutionizing Marketing with AI Integration Do you know which are the top AIgencies on Amazon? In this article, we showcase the top 13 AIgencies from around the world. Introduction to AIgencies: The Future of Marketing The rise of AIgencies … Read More
Executive summary The false dichotomy: Choosing between an external agency and pure software is an outdated debate. The 2026 standard is AI-driven platforms operated by highly trained internal talent. Budget reality check: With marketing budgets flatlining at 7.7% of total … Read More
FREE PLAYBOOK: FIX YOUR AMAZON LISTINGS BEFORE THE DEADLINE
If you don't update before the deadline, your listings drop in search — and sales go with them. No spam. Just the playbook.
