From Disorganization to Business Intelligence: Introducing Epinium’s Data Management

For an expert in the Amazon ecosystem, information is everything. But not raw information—rather, the kind that is relevant and organized in a way that allows you to make strategic decisions.[1, 2] The real pain point isn’t a lack of data, but the inability to connect it to your business in a meaningful way. If you can’t filter your products by “Top Spring Launch Products” or by “High-Margin Items,” your catalog is just a list, not a source of intelligence. The lack of a system to classify your products based on your own business logic is time-consuming, creates friction, and prevents you from reacting with agility to market opportunities.[3, 4, 5] With the new Data Management section, Epinium solves this problem at its core. This feature turns your catalog data into your most valuable asset, allowing you to categorize, organize, and manage your products with unprecedented precision. Epinium becomes your “single source of truth,” eliminating the chaos of external spreadsheets and putting all the power of segmentation directly in your hands.[3]  

Build Your Custom Workflow: A Step-by-Step Approach

  An Amazon marketing expert knows that efficiency is built with flexible tools. Data Management allows you to create a fully customized tagging and filtering system that reflects the reality of your business. Here’s how to get started working with your data:

• Step 1: Create Your Custom Properties. Go to Account Settings> Data Management. At the top, you’ll see a Total Properties counter, which gives you an overview of your system. In the Custom Properties tab, click Add Property to create a new custom field. You can choose from various data types—Text, Dropdown Menu, Number, or Date—so that each field is tailored to your needs. Assign a clear name, a brief description, and select the section where it will apply (Listings, Ads, or Operations).[3] Once created, you can even enable the Generate with AI toggle so Epinium automatically suggests values for that field, saving you immense manual work.

• Step 2: The Strategy Behind Your Properties. The true magic of this feature lies in its flexibility. The uses are almost limitless. You can, for example:

  • Identify products for a seasonal campaign (Spring Campaign 2024).
  • Mark your most profitable products or those with the highest margin.
  • Flag recent launches to track their performance.
  • Group products by category or key feature.
  • Monitor critical stock levels.

• Step 3: Build Views for Actionable Intelligence. Once you have your custom properties, move to the Created Views tab. Here you can combine native Amazon data with your new custom fields to create highly segmented “Product Clusters.” Do you need to create an ad campaign only for your best-selling products in Europe with a stock of over 50 units and a margin of over 30%? With Data Management, you can filter and sort your data with that precision and save the view for future use.[3, 6]

• Step 4: Turn Views into Action. Once your view is ready, the next step is action. You can use it directly in your workspaces for SEO optimization, or simply copy the list of ASINs to instantly create Sponsored Products or Sponsored Brands campaigns. The tool dramatically reduces planning time, as it allows you to move from strategy to execution in seconds.

    https://www.youtube.com/watch?v=Y9PE0F2Wc9E&list=PLd1bgJhFRux2wn8gIuCkArRnL9eg8Otej&index=4  

The Result: Data That Works for You

  Epinium’s new Data Management section is not just another feature; it’s a paradigm shift. By turning your catalog into a customizable data source, Epinium allows you to:

• Make smarter, faster decisions: Deep segmentation provides you with actionable insights into which products to prioritize.[1, 2]

• Automate workflows: Custom views eliminate the need to manage data in external spreadsheets, saving you time and reducing errors.[7, 3]

• Optimize your campaigns: The ability to filter by business criteria (like margin or stock) allows you to create more profitable and efficient campaigns.[8]

With this functionality, Epinium solidifies its position as the ultimate hub for Amazon sellers looking to turn their catalog management into a competitive advantage.[1, 2]