Maria Cova
29 articles · Writing since 2020
Articles by Maria Cova
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AmazonHow To Triple Conversion Rates With Amazon Retargeting Ads Part 1
In today’s post, we will be discussing tips on how you can rank higher on Amazon while increasing your sales at the same time, the so called Amazon retargeting ads. If you still haven’t decided whether you are going to … Read More
5 min read -
AmazonWhat is Amazon marketing?
When it comes to Amazon Marketing, we can see a set of actions to promote and sell products on Amazon which includes: Advertisement on Amazon is usually subject to a fee, and the advertising itself may take place directly on … Read More
5 min read -
Amazon4 Tips to improve the performance of your Sponsored Brands campaigns
Frequently, many brands that are selling quality and reputable products on Amazon do not achieve the expected traffic results despite generating good content. Therefore, they have to think about an Amazon performance improvement plan. In this matter, the Sponsored Ads … Read More
6 min read -
AmazonUnstoppable Amazon: Are you still not selling on Amazon?
Amazon keeps growing in an unpredictable year. This marketplace has doubled its profits reaching 5.2 compared to 2.6 billion dollars per fiscal quarter. Therefore if you are not selling on Amazon as much as you want probably you have to … Read More
6 min read -
AmazonAmazon Retargeting Ads
Executive summary The massive bounce: Stop assuming a click means a sale. Seven out of ten shoppers leave without buying, making Amazon retargeting ads your most critical safety net. The DSP myth: Agencies push Amazon DSP on everyone. Truth is, … Read More
10 min read -
AmazonHow to adjust your Amazon PPC budget to maximize the performance of your campaign
PPC budgets on Amazon are an essential part of any advertising campaign on the e-commerce platform. But what exactly are PPC budgets and why are they so important? In this practical guide, we’ll explain everything you need to know about … Read More
8 min read -
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AmazonAmazon Sponsored Display Ads: “Views And Clicks”
Amazon’s Sponsored Display ads are the “new baby” when for the Amazon advertising family. We often talk about Sponsored Products and Sponsored Brands, but a new piece of data concerning Sponsored Display ads had us wondering and was worth exploring. … Read More
5 min read -
AmazonAmazon Advertising Management Strategy: Ways to Improve
Amazon Advertising Management is already a big fact. Over the past three years, net sales of Amazon advertising, in particular, had grown to over $14 billion per year in combination with sales of other services in 2019. And there is … Read More
4 min read -
AmazonTop 7 advanced tips for Amazon advertising
Executive summary Amazon’s average CPC continues to rise in 2026. If your margins feel tighter, it is because they mathematically are. Manual bidding is officially a liability. Algorithms process second-price auctions faster than your team ever could. Campaign isolation is … Read More
10 min read -
Amazon2020 Amazon trends not to be ignored
In today’s blog post, we will be going through the four biggest Amazon trends to keep an eye on this year and to implement and see if it makes sense for your company or brand. Trend #1: Amazon Ads will … Read More
4 min read -
AmazonSimple and effective tips for Amazon PPC
In today’s blog post, we will be discussing some of the most simple yet effective tips on Amazon PPC strategies for you to implement. We gathered up the following tips: 1. Implement Surveys As of now, testing will only take … Read More
5 min read -
AmazonAmazon Automatic Targeting Campaigns
Executive summary Amazon’s algorithm handles keyword discovery better than any human, but it fails miserably at protecting your profit margins. Treating auto campaigns as profitable sales channels is a massive mistake; their true purpose is pure data acquisition. Grouping the … Read More
11 min read
