Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
801 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Retail MediaTarget Upgrades Employee App to Boost Store Efficiency
Target's revamped myDay employee app uses a Scan to Divert tool that has unlocked $25 million in value for reinvestment in stores.
6 min read -
Agentic CommerceAI-Powered Commerce: From Dashboards to Autonomous Agents
Most AI in e-commerce stays reactive. Learn how autonomous agents and unified multichannel data can manage pricing, inventory, and ad spend in real time.
13 min read -
EcommerceMicrosoft AI e-commerce in India: Azure to Agentic Commerce
Azure gives Indian e-commerce brands the compute and LLMs, but ROI depends on clean data pipelines and agentic workflows across channels, not licenses.
16 min read -
EcommerceHostinger Ecommerce AI: Agentic Mode Review
Hostinger's Ecommerce AI adds an Agentic mode and charges 0% commission from $5.99/month, but caps stores at 500 products and 50 variants each.
7 min read -
EcommerceMCP Integration with Brevo: Secure AI-Powered Email Segmentation
Learn how Epinium
11 min read -
AI StrategyEssential Book-Style Playbooks for Amazon Retail Operations
Most Amazon teams lose hours to manual data entry between Seller Central and the ERP. Here are four AI-assisted operational playbooks that fix that workflow.
15 min read -
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EcommerceWhy Most Ecommerce AI Startups Fail and What Works
Learn why most ecommerce AI startups fail and how deep data integration, automation, and real-time execution can make AI a growth engine for brands in 2026
13 min read -
Retail MediaRetail Tech’s Next Era: AI-Powered Micro-Fulfillment Hubs
Stores are becoming micro-fulfillment hubs, with voice-first AI on Apple devices speeding BOPIS picks, but only if inventory data syncs in real time.
7 min read -
EcommerceThe Role of AI in E-commerce: From Assistants to Orchestrators
In 2026, AI must orchestrate inventory, pricing and support across Amazon, Shopify and offline channels, and clean data is what decides whether it pays off.
8 min read -
Retail MediaMCP for Google Ads: Real-Time AI Integration
MCP connects AI assistants directly to Google Ads for live anomaly detection and budget shifts, helping retail teams act within minutes instead of days.
16 min read -
EcommerceWhat AI Ecommerce Is and How It Transforms Retail
Discover AI ecommerce: automating demand forecasting, dynamic pricing and personalization—essential for modern retail success.
13 min read -
Amazon AdvertisingTurn October Into Holiday Sales Engine After Prime Day
Prime Big Deals Days make October the start of holiday shopping. See how to retarget window shoppers and tune Amazon Ads to bridge the gap to Black Friday.
4 min read