Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
801 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyMCP-Powered Midjourney Automation for E-commerce
Learn how Model Context Protocol connects Midjourney to your e-commerce data, cutting brief-to-asset time by up to 70% while keeping brand visuals consistent.
15 min read -
EcommerceUnderstanding MCP for MercadoLibre: Myths & Real Solutions
Learn why MercadoLibre lacks a native MCP endpoint, debunk the “MCP MercadoLibre” myth, and create AI workflows using exports or custom MCP servers.
14 min read -
EcommerceMCP for WeChat: Real-Time AI Integration for E-commerce
MCP lets your AI query live inventory, pricing and customer data from Shopify or Amazon, so WeChat replies stay accurate instead of relying on stale scripts.
13 min read -
AI StrategyMeta Removes AI Training Clause but Crawlers Remain
Meta has stripped the clause that allowed it to use business-linked content for AI training, but its crawlers still operate.
8 min read -
EcommerceUnderstanding the Myth of SHEIN MCP for AI Commerce
No official SHEIN MCP exists. Learn what Model Context Protocol really does and how to connect your AI agents to Shopify and Amazon instead.
13 min read -
EcommerceWhy MCP Integration with Temu Is Still a Myth
No native MCP server for Temu exists, because its seller ecosystem lacks an open API. Learn what indirect workarounds are possible and how to prepare.
13 min read -
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Agentic CommerceAmerican Express Launches Intent Intelligence for AI Purchases
American Express launched Intent Intelligence, a framework that uses an Intent ID and Proof of Intent token to verify purchases made by AI agents.
4 min read -
EcommerceMCP for Etsy Sellers: What Works and What Doesn’t
MCP isn't a native Etsy integration. Learn why connecting AI agents to your shop requires custom code or data aggregation, and what that means for sellers.
16 min read -
Retail MediaMCP and Walmart: Bridging AI Data Gaps for Brands
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13 min read -
EcommerceGoogle Rolls Out Universal Cart in Search and Gemini
Google began rolling out Universal Cart in US Search and Gemini on October 15, letting shoppers combine items from multiple retailers and get price-drop alerts.
8 min read -
EcommerceMCP eBay Integration: Read-Only APIs vs. Community Automation
Explore the official read-only eBay MCP server, community-driven automation tools, and the legal limits on AI agents for eBay sellers in 2026.
12 min read -
Agentic CommerceAgentic AI Summit Berlin: What Brands Need to Know
No single "Agentic AI Summit Berlin" exists, but Berlin's AI events are shaping agentic commerce. Here's what brands should take from them.
14 min read