Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
594 articles · Writing since 2024
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyWhy Enterprise AI Pilots Never Reach Production
Around 95% of enterprise GenAI pilots return nothing. The reason is never the model — it is six specific failures that happen after the demo works.
8 min read -
AI StrategyWhat AI Consulting Costs in 2026: Rates, Project Fees and What Moves the Price
AI consultant rates run $80–600/hour and projects $25K–$500K. The real ranges by provider type, the four pricing models, and the five variables that actually move the number.
9 min read -
AI StrategyAI Consulting Companies: How to Choose One That Actually Ships
Most AI consulting companies sell strategy and subcontract the build. Seven questions that separate the firms that ship working systems from the ones that ship decks.
10 min read -
Marketplace News3 Ways Etsy Is Investing in AI, According to Its CEO
Discover how Etsy's CEO Kruti Goyal is investing in AI through product discovery and personalization, while avoiding the pitfalls of over-automation.
7 min read -
Amazon ProfitabilityAmazon Seller Central Fee Calculator: Margin Guide
Discover why the standard Amazon seller central fee calculator hides real costs. Learn to calculate true margins, FBA fees, and hidden storage penalties.
15 min read -
Amazon AnalyticsMastering Amazon Seller Central Business Reports
Stop drowning in CSV files. Learn how to analyze Amazon Seller Central business reports to boost conversion rates, optimize listings, and grow sales.
14 min read -
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Amazon SEOKeyword Search in Amazon: The Ultimate AI Guide
Master keyword search in amazon. Learn how AI-driven conversational search, semantic clustering, and conversion rates are redefining Amazon SEO strategy.
12 min read -
Enterprise AI AutomationHappyRobot Reaches $1.2B Valuation on AI Demand
HappyRobot secures a $1.2B valuation as enterprise demand for autonomous AI agents surges. Discover how top brands automate complex operations.
7 min read -
Retail Media StrategyMastering Retail Media Optimization and ROAS
Stop wasting budget on inflated ROAS. Learn how to scale your retail media optimization strategy, automate reports, and unify onsite and offsite data.
14 min read -
Amazon Vendor CentralAmazon Vendor Central Strategy: Stop Margin Leakage
Stop losing profits to chargebacks and shortages. Learn how to optimize your Amazon Vendor Central strategy using AI automation to protect your margins.
14 min read -
Amazon Vendor StrategyAmazon Vendor Central Strategy: Escaping the 1P Trap
Stop losing margins to the algorithm. Optimize your Amazon Vendor Central strategy, survive tough negotiations, and master the hybrid 1P/3P model.
14 min read -
Enterprise AI SecuritySecuring AI Agents: Why Brex Watches the Network
Discover how Brex secures autonomous AI agents at the network layer instead of relying on code. Learn to build impenetrable guardrails for your brand.
8 min read
