Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Ecommerce Trends3 AI Ecommerce Challenges Retailers Must Solve
Discover the 3 major AI ecommerce challenges retailers face today, from security gaps to trust issues, and learn how to safely scale your brand.
6 min read -
Amazon StrategyHow to Scale B2B Wholesale with Amazon Business
Discover how Amazon Business is transforming B2B wholesale. Learn to optimize your digital procurement strategy, automate sales, and grow your margins.
16 min read -
Retail MediaWhat Is Retail Media? A Complete Guide for Brands
Discover what retail media is, how it works, and how brands can leverage retail networks to drive real incremental growth and maximize ad spend.
12 min read -
Retail MediaRetail Media Optimization: The True ROAS Playbook
Stop wasting budget on inflated ROAS. Learn how to optimize your retail media strategy, eliminate defensive bidding, and automate cross-platform campaigns.
15 min read -
Enterprise AIGoogle Cloud Revenue Surges 82% on Enterprise AI Demand
Google Cloud revenue exploded by 82% due to massive enterprise AI demand. Discover why brands must adopt AI tools instead of building custom models.
7 min read -
Amazon Catalog ManagementHow Do You Get an Amazon Catalog? A Strategic Guide
Discover how do you get an amazon catalog set up correctly. Learn to structure your product data, avoid listing errors, and dominate Amazon search.
13 min read -
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Amazon AdvertisingThe Amazon Ad Joy Ride: Protect Your Margins
Stop bleeding ad spend on the Amazon ad joy ride. Learn how rising CPCs and AI search assistants are changing PPC, and how agentic AI protects margins.
12 min read -
Amazon Vendor CentralWhy Amazon Vendor Central Custom Analytics Falls Short
Discover why Amazon Vendor Central custom analytics falls short on PPC data and how to bridge the gap to protect your brand's profit margins.
14 min read -
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AmazonAmazon Seller Central Individual Account Guide
Discover why an Amazon Seller Central individual account might limit your brand's growth and how upgrading to a professional plan unlocks key API tools.
13 min read -
Amazon AdvertisingAmazon Advertising Boycott: Cash Flow Lessons
Discover the truth behind the Amazon advertising boycott. Learn how payment policy changes impact seller cash flow and how to protect your margins.
14 min read -
Amazon AdvertisingThe Real Cost of an Amazon Ads Developer
Is hiring an in-house Amazon ads developer a financial trap? Discover why custom API scripts fail and how AI automation scales your retail media campaigns.
14 min read
