Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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Retail InnovationSalesforce Invests in Cucinelli's Callimacus
Salesforce invests in Brunello Cucinelli's Callimacus to pioneer pageless, agentic commerce. Learn how AI agents are transforming digital storefronts.
6 min read -
Amazon SEO StrategyMastering Keywords for Amazon in the AI Era
Stop wasting budget on high-volume search terms. Learn how to optimize your keywords for Amazon using AI clustering, semantic intent, and automation.
13 min read -
Amazon SEO And OptimizationHow to Use a Search Term Optimizer on Amazon
Stop wasting hours on manual keyword research. Discover how an AI-driven search term optimizer for Amazon boosts your visibility and sales automatically.
13 min read -
Catalog ManagementHow to Automate Amazon Flat File Uploads
Learn how to automate Amazon flat file uploads using SP-API. Eliminate listing errors, sync your catalog with ads, and scale your brand efficiently.
12 min read -
Artificial IntelligenceOpenAI Reaches 1 Billion Users as AI Becomes a Habit
OpenAI reaches 1 billion active users as AI becomes a daily habit. Discover how enterprise AI adoption is transforming workflows and driving business growth.
6 min read -
Amazon SEOMastering Amazon Search Keywords for Higher Sales
Stop wasting budget on dead search terms. Learn how to optimize your Amazon search keywords using intent-based clustering and AI-driven strategies.
14 min read -
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Amazon Vendor StrategyAmazon Vendor Central: Is the 1P Model a Trap?
Discover why Amazon Vendor Central might be a margin trap. Learn how to navigate the 1P wholesale model, avoid profit loss, and build a hybrid strategy.
16 min read -
Retail MediaGuide to Retail Media Advertising Strategy
Scale your brand with our ultimate guide to retail media advertising. Learn how to leverage AI automation, off-site campaigns, and maximize margins.
14 min read -
Ecommerce TrendsHow Lululemon Uses AI: Retail Ecommerce Trends
Discover how Lululemon uses AI and machine learning to optimize its supply chain, slash product design timelines, and lead 2026 ecommerce trends.
7 min read -
Retail MediaWhat Is Retail Media Advertising? A Complete Guide
Discover what retail media advertising is, why it is growing rapidly, and how brands can leverage first-party data and AI automation to boost ROAS.
14 min read -
Amazon SEOHow to Do Keyword Research in Amazon for the AI Era
Learn how to master keyword research in Amazon for the AI era. Stop chasing search volume and optimize your product listings for Rufus and buyer intent.
14 min read -
Amazon SEOMastering Keyword Search on Amazon in the AI Era
Stop stuffing keywords. Learn how Amazon's COSMO and Rufus AI are transforming keyword search on Amazon, and how to optimize your listings for buyer intent.
17 min read
