Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
801 articles · Writing since 2022
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyOpenAI Targets $30 B Funding Round to Accelerate Enterprise AI
OpenAI is reportedly seeking up to $30 billion at a $1.25 trillion pre-money valuation, a sign brands should get their data and workflows AI-ready now.
7 min read -
AI StrategyUnlocking Intercom MCP: The AI Strategy Every Brand Needs
Discover how Intercom's Model Context Protocol (MCP) transforms AI-driven support.
11 min read -
EcommerceHow to Appear in ChatGPT as an Online Store
Learn how online stores can get recommended in ChatGPT by replacing vague marketing copy with structured, entity-based product data that AI models can parse.
13 min read -
Agentic CommerceAnthropic’s Claude Duet Automates Business Supply Purchases
Anthropic's Claude Duet is a proactive AI agent that monitors stock and drafts supply orders, but nothing is purchased until you approve it with a virtual card.
6 min read -
EcommerceWhy Cloudflare Pages Is the Smart Choice for Business Websites
Discover how Cloudflare Pages delivers ultra-fast, secure, and low-cost hosting for business websites.
13 min read -
EcommerceEcommerce Platforms Comparison: Choosing the Right Fit for 2026
Learn to evaluate ecommerce platforms in 2026, balancing D2C agility, B2B complexity, data sovereignty and AI readiness to avoid costly migrations.
18 min read -
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EcommerceHow to Upgrade to PrestaShop 9 Seamlessly
Upgrading to PrestaShop 9 means moving from Symfony 4.4 to 6.4 and PHP 8.1 or higher, so audit your modules, theme and hosting first.
12 min read -
EcommerceUnderstanding Shopify Pricing: Hidden Costs & TCO
Discover Shopify's true cost beyond the monthly fee: transaction charges, app stack expenses, and total cost of ownership for DTC brands and manufacturers.
11 min read -
AI StrategyAmazon Challenges Nvidia with New TorchNeuron Tool
AWS's new TorchNeuron tool lets PyTorch apps run on Trainium chips with a one-line change, and Deepgram reports 70% more audio processed per dollar.
7 min read -
AI StrategyUnderstanding MCP and Higgsfield: Avoiding AI Integration Pitfalls
MCP is a protocol for AI context, while Higgsfield refers to physics-based simulation. Learn why mixing them causes integration errors and how to avoid them.
14 min read -
AI StrategyMCP and ElevenLabs: Unlocking Voice AI for Retail
MCP is an open standard that lets AI models connect to tools like ElevenLabs voice AI, helping retailers turn customer calls into real-time insight and action.
15 min read -
AI StrategyHow MCP Powers HeyGen for Data-Driven Video
Learn how Epinium’s MCP links Hey
13 min read