Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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AI StrategyWhy MCP Postgres Is the Ultimate AI Database Standard
Executive summary MCP is the new standard: By April 2026, the Model Context Protocol SDK surpassed 97 million monthly downloads, effectively replacing brittle custom APIs for AI data access. Postgres dominates the AI era: 45-55% of developers in 2025 chose … Read More
9 min read -
AI StrategyHow to Use MCP with n8n for Agentic AI
Executive summary The Model Context Protocol (MCP) has transformed n8n from a basic workflow tool into a secure, bidirectional agentic hub. Writing custom API connectors for every new AI model is a massive waste of resources. Teams now use MCP … Read More
10 min read -
AI StrategyWhy You Need a Zeta AI Implementation Engineer
Executive summary Buying an enterprise AI platform without a dedicated Zeta AI implementation engineer is the fastest way to drain your marketing budget. While 88% of organizations now use AI, a staggering majority fail to see any tangible enterprise-wide EBIT … Read More
9 min read -
EcommerceAgentic Commerce: AI Is Your Shopper’s First Stop
Executive summary The paradigm shift: The front door to your store is no longer a search bar; it is an AI assistant. The massive impact: AI-referred traffic to retail sites is exploding, converting at a significantly higher rate than traditional … Read More
5 min read -
AI StrategyHow to Use MCP GitHub Server for AI Development
Executive summary The Model Context Protocol (MCP) finally bridges the gap between isolated AI models and your live GitHub repositories. By 2026, AI tools generate nearly half of all developer code, but context isolation causes high failure rates in enterprise … Read More
9 min read -
AmazonAmazon MCP: The AI Revolution for Sellers
Executive summary The Model Context Protocol (MCP) officially killed the CSV export in 2026, allowing Claude and ChatGPT to query Amazon SP-API data in real time. Amazon released its official Ads MCP Server, finally unlocking Amazon Marketing Cloud (AMC) attribution … Read More
11 min read -
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EcommerceClaude Shopify Integration: Automate Your Store
Executive summary The official Shopify AI Toolkit release in April 2026 transformed Claude from a simple text assistant into a direct, hands-on store operator. AI-driven traffic on e-commerce platforms is surging, showing a 37% higher revenue per visit compared to … Read More
9 min read - News
Amazon Alexa Adds AI Merch Customization Feature
Executive summary Amazon has deployed a generative AI customization tool within Alexa for Shopping, allowing users to design merch using conversational text prompts. The system bypasses third-party print-on-demand marketplaces by routing user designs straight to Amazon’s Merch on Demand with … Read More
5 min read -
AmazonAI for Amazon Sellers: The Ultimate Strategy Guide
Executive summary In May 2026, Amazon permanently shifted discovery by merging Rufus into Alexa for Shopping, prioritizing semantic intent over traditional keyword matching. AI-assisted shopping sessions are no longer a novelty; they drove roughly 66% of Amazon purchases during the … Read More
10 min read -
EcommerceBest AI Newsletter for Ecommerce Brands to Read
Executive summary Your inbox is choked with noise. The best ai newsletter for ecommerce brands actively filters out generic tech hype and focuses strictly on retail ROI, inventory logic, and ad optimization. Generalist publications celebrate abstract coding benchmarks. Brand managers … Read More
10 min read -
EcommerceHow AI Agents in Ecommerce Drive Sales and ROI
Executive summary Top‑performing online retailers are increasingly relying on AI agents to streamline their checkout flow. Brands integrating conversational AI are seeing noticeable boosts in conversion rates. Many C‑level executives seek external platforms to confidently scale AI agents. Ulta Beauty’s … Read More
6 min read -
AI StrategyMicrosoft Futurist on Scaling Enterprise AI Agents
Executive summary The era of the standalone prompt is dead: At Build 2026, Microsoft’s AI Futurist Marco Casalaina confirmed that agents are rapidly moving from isolated laptops directly into enterprise production backends. Context is the new currency: Microsoft introduced “Microsoft … Read More
6 min read
