Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
522 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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NewsHow Specialized AI Cut Document Review to 10 Days
Executive summary Trunk Tools slashed document review times in construction from 60 days to just 10. The secret? They stopped relying on general-purpose LLMs and built a specialized, three-layer AI architecture. This proves a hard truth: generic models choke on … Read More
5 min read -
Amazon AdvertisingAmazon Advertising on Google: Drive External Traffic
Executive summary Amazon generated $68.6 billion in advertising revenue in 2025, pushing internal CPCs to record highs and forcing smart brands to acquire traffic externally. In mid-2025, Amazon abruptly paused its own Google Ads spending in the US, leaving a … Read More
9 min read -
AmazonAmazon Seller Central Handmade: A Guide to Scale
Executive summary The artisan myth is dead: Amazon Handmade is no longer a quaint digital craft fair. It is a highly competitive search engine where overseas factories often disguise themselves as small-batch creators. Automation is mandatory: Brands scaling handmade goods … Read More
9 min read -
Amazon AdvertisingHow Does Amazon Advertising Work? A Strategic Guide
Executive summary Amazon’s advertising revenue hit a staggering $68.5 billion in 2025, fundamentally shifting how organic and paid visibility interact on the platform. Average Cost Per Click (CPC) has climbed past $1.07 across major categories in 2026, severely squeezing margins … Read More
12 min read -
NewsAlibaba AI Framework Cuts Agent Token Use by 99%
Executive summary Alibaba’s new SkillWeaver framework slashes AI agent token consumption by 99.9%, dropping usage from roughly 884,000 to just 1,160 tokens per query. The system abandons the traditional “load every tool” approach, using a Decompose-Retrieve-Compose pipeline to build an … Read More
6 min read -
AmazonAmazon Seller Central Help Number: Contact Support
Executive summary Amazon phased out direct inbound phone lines years ago; you must rely on the hidden ‘Call Me Now’ callback feature. Third-party merchants generated over $172 billion in seller services in 2025, yet human support access is deliberately restricted. … Read More
9 min read -
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Amazon AdvertisingAmazon Ads Hive: How AI and Data Drive Retail Media
Executive summary The Amazon Ads hive is not just a buzzword; it represents the convergence of massive data warehouses (like Apache Hive on EMR) and advanced advertising strategy. A June 2026 Gartner survey revealed a contrarian truth: AI adoption actually … Read More
10 min read -
EcommerceHow to Hire an Amazon Brand Manager in the AI Era
Executive summary Hiring a traditional Amazon brand manager is becoming a financial trap, with average salaries exceeding $91,000 while manual skills rapidly lose relevance. A bad e-commerce hire costs companies over $50,000 when factoring in recruitment fees, lost ad spend, … Read More
9 min read -
NewsClaude Fable 5 Outage Proves Multi-Model AI Is Vital
Executive summary 66% of enterprises had a backup plan when a sudden U.S. export order pulled Anthropic’s Claude Fable 5 offline for weeks. 79% of organizations have suffered financial hits from “shadow AI”—unauthorized agents running on corporate credit cards. The … Read More
5 min read -
Amazon AdvertisingAmazon Ads in Prime Video: The Complete Strategy
Executive summary Prime Video ads reached a staggering 315 million monthly viewers globally by late 2025, driven entirely by Amazon’s aggressive default opt-out tier strategy. The platform generated $3.9 billion in online video advertising revenue in 2025, proving viewers gladly … Read More
10 min read -
AmazonAmazon Brand Manager Flapen vs. Predictive AI
Executive summary Amazon’s advertising revenue is projected to hit $85.2 billion by 2026, making manual campaign management mathematically impossible. 89% of organizations claim to have adopted AI, yet only a fraction have scaled it across the enterprise. Searching for an … Read More
9 min read -
Amazon AdvertisingAmazon Advertising Explained: Strategy for Sellers
Executive summary Amazon’s advertising revenue hit an astonishing $68.6 billion in 2025, transforming the platform into a pure pay-to-play arena where organic reach is shrinking daily. Average CPCs have surged 15% year-over-year, hovering between $0.85 and $1.30, crushing brands that … Read More
10 min read
