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Before we go deeper into how to use Epinium for Amazon PPC, let’s have a brief overview of how we are conducting PPC campaigns: Manage the Portfolios and budgets Creating campaigns Remove non-converting keywords Increase bids for high-performing keywords So, … Read More

Yassir Haouati · May 7, 2020 3 min read

In this article we will talk about how to use Epinium for Amazon SEO. Epinium Software, our Amazon Seo Tool, has many useful tools and features to optimize this process to make you save up on 80% of your time. … Read More

Yassir Haouati · Apr 30, 2020 3 min read

In this article, we will start, first, by talking about the basics of amazon advertising, then we will  be talking about  how to do Amazon advertising campaign report, in order to track the results. Who has never visited the Amazon … Read More

Yassir Haouati · Mar 4, 2020 3 min read

If created and managed properly, an Amazon Pay-Per-Click (PPC) campaign on Amazon can help you sell more products faster, while increasing your organic rankings. On top of that, Amazon’s sponsored ads program is pretty simplistic, especially considering the amount of … Read More

Yassir Haouati · Mar 3, 2020 3 min read

Customers make 22% of their purchases online on Amazon. More and more Internet users are buying products online. A third of online buyers search for their products by going directly to the Amazon site, without going through Google. Therefore, brands … Read More

Yassir Haouati · Feb 27, 2020 4 min read

Epinium PPC & SEO Tool for Amazon sellers announced today, that the company has been invited to join Amazon’s Marketplace Appstore. … Read More

Carlos Martínez Barriga · Oct 2, 2018 2 min read

Executive summary Over 80% of CEOs are rebuilding operational capabilities for autonomous commerce, rendering manual Amazon optimization practically obsolete. Conversions driven by Answer Engines have hit 5.53%, forcing brands to shift from legacy keyword-stuffing to structured data extraction. A+ Content … Read More

Raquel Gallardo · Jul 26, 2018 10 min read

Amazon Prime Day 2018 meets its multinational objectives despite the effect of important incidents In this recent edition, strikes and website breakdowns had a leading player Last year, Amazon closed its Prime Day third edition with Echo DOT as the … Read More … Read More

Raquel Gallardo · Jul 18, 2018 4 min read

In the Amazon marketplace, insufficient visibility directly translates to lost revenue. If your products aren’t discoverable via relevant customer searches, sales targets will inevitably be missed. Strategic Amazon keyword research is the non-negotiable foundation for achieving optimal product discoverability and … Read More … Read More

Antonio Redondo · Jul 12, 2018 19 min read

A well-known home-textile brand multiplied its sales a 449% in less than 3,5 months thanks to improving Amazon SEO in Epinium Analytics. Burrito Blanco is a success case with respect to Amazon Seo optimization using the Epinium software. It is … Read More

Antonio Redondo · Jul 5, 2018 5 min read

Executive summary Reviews are a direct conversion multiplier: moving from a 3-star to a 4-star rating can boost sales by up to 35%. A pristine 5.0 rating often hurts conversions; modern shoppers trust realistic 4.5 or 4.6 averages with authentic, … Read More

Antonio Redondo · Jun 28, 2018 10 min read

Executive summary Rufus rewrites the rules: 60% of heavy Amazon shoppers now interact with the AI assistant, and they convert at a massive 2.74x higher rate than standard search users. Ad costs are devastating margins: Amazon’s advertising revenue reached $68.5 … Read More

Antonio Redondo · Jun 21, 2018 10 min read