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Executive summary Amazon’s ad revenue hit a staggering $68.5 billion in 2025. The cost of entry has never been higher, and manual bidding is destroying your margins. AI is fundamentally changing consumer behavior. By 2026, a massive 30% of all … Read More

Maria Cova · Sep 21, 2020 10 min read

After going through the A9 Amazon ranking algorithm, it’s now time to get everything you can do to optimize your listing. We’ll cover every step you need to take from creating your listing to making sure it climbs to the … Read More

Maria Cova · Sep 18, 2020 5 min read

In today’s post, we will be discussing tips on how you can rank higher on Amazon while increasing your sales at the same time, the so called Amazon retargeting ads. If you still haven’t decided whether you are going to … Read More

Maria Cova · Sep 15, 2020 5 min read

When it comes to Amazon Marketing, we can see a set of actions to promote and sell products on Amazon which includes: Advertisement on Amazon is usually subject to a fee, and the advertising itself may take place directly on … Read More

Maria Cova · Sep 10, 2020 5 min read

Frequently, many brands that are selling quality and reputable products on Amazon do not achieve the expected traffic results despite generating good content. Therefore, they have to think about an Amazon performance improvement plan. In this matter, the Sponsored Ads … Read More

Maria Cova · Sep 8, 2020 6 min read

Amazon keeps growing in an unpredictable year. This marketplace has doubled its profits reaching 5.2 compared to 2.6 billion dollars per fiscal quarter. Therefore if you are not selling on Amazon as much as you want probably you have to … Read More

Maria Cova · Sep 4, 2020 6 min read

Executive summary The massive bounce: Stop assuming a click means a sale. Seven out of ten shoppers leave without buying, making Amazon retargeting ads your most critical safety net. The DSP myth: Agencies push Amazon DSP on everyone. Truth is, … Read More

Maria Cova · Sep 1, 2020 10 min read

PPC budgets on Amazon are an essential part of any advertising campaign on the e-commerce platform. But what exactly are PPC budgets and why are they so important? In this practical guide, we’ll explain everything you need to know about … Read More

Maria Cova · Aug 25, 2020 8 min read

Amazon’s Sponsored Display ads are the “new baby” when for the Amazon advertising family. We often talk about Sponsored Products and Sponsored Brands, but a new piece of data concerning Sponsored Display ads had us wondering and was worth exploring. … Read More

Maria Cova · Aug 18, 2020 5 min read

Amazon Advertising Management is already a big fact. Over the past three years, net sales of Amazon advertising, in particular, had grown to over $14 billion per year in combination with sales of other services in 2019. And there is … Read More

Maria Cova · Aug 11, 2020 4 min read

Executive summary Amazon’s average CPC continues to rise in 2026. If your margins feel tighter, it is because they mathematically are. Manual bidding is officially a liability. Algorithms process second-price auctions faster than your team ever could. Campaign isolation is … Read More

Maria Cova · Aug 6, 2020 10 min read

In today’s blog post, we will be going through the four biggest Amazon trends to keep an eye on this year and to implement and see if it makes sense for your company or brand. Trend #1: Amazon Ads will … Read More

Maria Cova · Aug 3, 2020 4 min read