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Amazon’s Search Query Performance is a powerful feature inside Amazon Brand Analytics. It gives sellers access to key data about how customers find and interact with their products through search. This tool breaks down every step of the search journey … Read More

Adriana Blazquez · Apr 3, 2025 8 min read

Executive summary Amazon’s ad revenue surpassed $60 billion in 2025, driving average CPCs up by 10-15% and crushing margins for manual bidders. AI-driven campaign management reduces weekly optimization time from 15 hours to just 2-3 hours. Marketers using intelligent contextual … Read More

Adriana Blazquez · Mar 31, 2025 10 min read

Epinium V2: An Advance in Intelligent Automation for eCommerce Strategies Barcelona, 26/03/25 – The integration of artificial intelligence into business processes has become a key factor for brands operating in the digital space. According to recent studies, over 80% of … Read More

Adriana Blazquez · Mar 26, 2025 3 min read

Amazon has revolutionized the way businesses reach their customers, and tools like the Amazon Ad Library are at the forefront of this transformation. Designed to empower advertisers, this resource offers unparalleled access to ad data, creative assets, and performance insights. … Read More

Adriana Blazquez · Jan 24, 2025 13 min read

In today’s competitive e-commerce landscape, effective advertising can make or break a retailer’s success. Enter Amazon Retail Ad Service, a cutting-edge solution designed to empower retailers with advanced ad tech, precision targeting, and seamless shopper experiences. Whether you’re a brand … Read More

Adriana Blazquez · Jan 17, 2025 16 min read

Mark this date: January 21, 2025, when Amazon will roll out new product title guidelines across its platform for Sellers and Vendors. Driven by the COSMO algorithm update, this change aims to enhance clarity and search relevance, focusing on natural … Read More

Adriana Blazquez · Jan 8, 2025 9 min read

What is TikTok Shop? TikTok Shop is a feature within the TikTok app that integrates e-commerce with social interaction. It enables users to discover, explore, and purchase products directly through engaging content like videos, live streams, and tagged product posts. … Read More

Adriana Blazquez · Jan 7, 2025 6 min read

Introduction to Amazon Vendor Central What is Amazon Vendor Central? Amazon Vendor Central is an invitation-only platform for wholesalers and manufacturers who supply products directly to Amazon. Acting as the supplier, vendors sell their products in bulk to Amazon, which … Read More

Adriana Blazquez · Jan 3, 2025 5 min read

Amazon Sponsored Ads are an indispensable tool for sellers aiming to stand out in the competitive marketplace. This guide provides a comprehensive overview of Amazon Sponsored Ads, explaining their types, costs, setup process, optimization strategies, and advanced techniques to ensure … Read More

Adriana Blazquez · Dec 31, 2024 25 min read

The General Product Safety Regulation (GPSR) is now in effect as of December 13, 2024, impacting all Amazon sellers in the EU and Northern Ireland. This regulation ensures that all non-food consumer products sold meet stricter safety standards and requirements. … Read More

Adriana Blazquez · Dec 11, 2024 13 min read

Amazon has made a revolutionary leap in e-commerce with COSMO, its AI-powered search algorithm. Designed to understand customer behavior and intent, COSMO is redefining how shoppers find products and how sellers optimize their strategies. In this article, we’ll dive into … Read More

Adriana Blazquez · Dec 2, 2024 6 min read

Executive summary Intent beats density: Amazon Rufus handles over 274 million daily queries, shifting the focus from exact-match keywords to conversational problem-solving. The conversion gap is real: Shoppers using AI assistants convert at 3.5 times the rate of standard searchers. … Read More

Adriana Blazquez · Nov 26, 2024 12 min read