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AI for brands and manufacturers · Marketing · Agentic commerce
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AI StrategyAmazon Advertising Billing: Payment Methods, Billing Cycles, and How Charges Work
TL;DR — Key takeaways Amazon charges per click (CPC) for Sponsored Products and Sponsored Brands — you pay when someone clicks, not when your ad appears. Billing happens either when you hit your payment threshold (default $500) or at the … Read More
Carlos Martínez Barriga 15 min read
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AI StrategyAmazon Vendor Central API Documentation: SP-API Guide, Authentication, and Vendor-Specific Endpoints
TL;DR — Key takeaways Amazon replaced its legacy MWS (Marketplace Web Services) API with the Selling Partner API (SP-API) — Vendor Central integrations use the same SP-API framework as Seller Central, with vendor-specific API sections covering purchase orders, inventory acknowledgments, … Read More
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AI StrategyAmazon Advertising Jobs: Four Career Tracks, Salary Benchmarks, and What Hiring Managers Actually Look For
TL;DR — Key takeaways Amazon advertising jobs fall into four distinct tracks: roles at Amazon itself (AMC, DSP team, advertising products), in-house brand roles, agency roles, and software/SaaS roles — each with different skill requirements, compensation structures, and career trajectories … Read More
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AI StrategyAmazon Vendor Central Born to Run: How the Program Works, Forecast Methodology, and When to Use It
TL;DR — Key takeaways Born to Run is a Vendor Central program that lets vendors request Amazon to pre-order sufficient inventory for a new product launch — sharing the stockout risk during the critical first 10 weeks in exchange for … Read More
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AI StrategyAmazon Brand Management Course: What to Learn, Where to Learn It, and What Every Course Misses
TL;DR — Key takeaways Amazon brand management covers seven distinct competency areas — Brand Registry setup, A+ Content and Brand Store, Sponsored Brands advertising, Brand Analytics, brand protection and counterfeit reporting, Vine enrollment, and attribution — most courses cover only … Read More
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AI StrategyAmazon Advertising Fees: CPC Benchmarks, ACoS Targets, and the Hidden Costs Brands Miss
TL;DR — Key takeaways Amazon advertising fees are auction-based with no platform subscription — you pay per click (Sponsored Products, Sponsored Brands) or per thousand impressions (Sponsored Display vCPM, DSP) Average CPCs range from $0.50 in low-competition categories to $5+ … Read More
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AI StrategyAmazon Seller Central Jobs Remote: Five Career Paths, Salary Benchmarks, and How AI Is Changing the Market
TL;DR — Key takeaways Amazon Seller Central expertise supports five distinct remote career paths — from entry-level VA roles ($15-25/hour) to senior account managers and PPC strategists commanding $80-120K/year or $80-120/hour freelance The highest-compensated roles combine Seller Central operations with … Read More
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AI StrategyAmazon Advertising Banner: Sponsored Display, DSP, and Sponsored Brands Explained
TL;DR — Key takeaways Amazon has three distinct banner advertising products — Sponsored Display, Sponsored Brands, and DSP — each with different access requirements, minimum spend, and strategic purpose Sponsored Display is the most accessible (no minimum spend, self-service) but … Read More
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AI StrategyEcommerce AI: The Five Tool Categories, What They Actually Do, and Where to Start
Executive summary Up to 90% of AI pilot projects in retail fail to scale. Stop testing random applications and build a reliable data foundation first. Agentic commerce is no longer a future concept. AI agents impacted a massive $67 billion … Read More
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AI StrategyEcommerce AI Business: How to Build an Operation Where AI Actually Changes the Numbers
TL;DR — Key takeaways 75% of ecommerce business owners say they “use AI” — but most are using one writing tool, not running an AI-enabled operation The four functions where AI delivers measurable business ROI: catalog content, customer acquisition, post-purchase … Read More
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AI StrategyAI for Brand Logo Design: What Works, What Doesn’t, and the Legal Risks Most Brands Miss
TL;DR — Key takeaways AI logo generators have become genuinely capable for early-stage ideation — but they produce raster images (PNG/JPG), not the vector files (SVG/AI/EPS) that professional logo use requires. The US Copyright Office has ruled that purely AI-generated … Read More
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AI StrategyAI Ecommerce: How Artificial Intelligence Operates Across Every Layer of Online Retail
TL;DR — Key takeaways AI in ecommerce is not one technology — it’s a stack of interconnected systems operating across search, personalization, pricing, logistics, fraud, and customer service simultaneously. Amazon generates an estimated 35% of its revenue from AI-powered product … Read More
