Artificial intelligence for brands
Blog
AI for brands and manufacturers · Marketing · Agentic commerce
-
AmazonAI for Amazon Sellers: The Ultimate Strategy Guide
Executive summary In May 2026, Amazon permanently shifted discovery by merging Rufus into Alexa for Shopping, prioritizing semantic intent over traditional keyword matching. AI-assisted shopping sessions are no longer a novelty; they drove roughly 66% of Amazon purchases during the … Read More
Carlos Martínez Barriga 10 min read
-
EcommerceBest AI Newsletter for Ecommerce Brands to Read
Executive summary Your inbox is choked with noise. The best ai newsletter for ecommerce brands actively filters out generic tech hype and focuses strictly on retail ROI, inventory logic, and ad optimization. Generalist publications celebrate abstract coding benchmarks. Brand managers … Read More
-
EcommerceHow AI Agents in Ecommerce Drive Sales and ROI
Executive summary Top‑performing online retailers are increasingly relying on AI agents to streamline their checkout flow. Brands integrating conversational AI are seeing noticeable boosts in conversion rates. Many C‑level executives seek external platforms to confidently scale AI agents. Ulta Beauty’s … Read More
-
AI StrategyMicrosoft Futurist on Scaling Enterprise AI Agents
Executive summary The era of the standalone prompt is dead: At Build 2026, Microsoft’s AI Futurist Marco Casalaina confirmed that agents are rapidly moving from isolated laptops directly into enterprise production backends. Context is the new currency: Microsoft introduced “Microsoft … Read More
-
AmazonAmazon Cracks Down on Seller Handling Times
Executive summary Amazon is rolling out a strict policy starting June 29, 2026, targeting padded handling times for self-fulfilled (FBM) SKUs. While 87% of FBM orders actually ship within a day, brands artificially inflate delivery promises to avoid late shipment … Read More
-
AI StrategyUlta Beauty AI Assistant Boosts E-Commerce Sales
Executive summary Ulta Beauty reported a massive 11.1% year-over-year net sales increase in Q1 2026, hitting $3.16 billion. Digital channels crushed physical retail, with e-commerce delivering mid-teen growth compared to low single digits in stores. The secret weapon? “Ulta AI,” … Read More
-
Epinium newsletter · no fluff, no spam
Every week, the most useful AI insights for your brand
I'm Carlos, CEO of Epinium. I share what actually moves the needle for brands and manufacturers.
By subscribing you accept the Privacy Policy.
Welcome aboard!Check your inbox to confirm your subscription.
-
NewsAmazon Launches AWS Agentic Shopping Assistant
Executive summary Amazon just packaged its internal AI shopping tech (which drove nearly $12 billion in sales) into a new AWS offering for outside retailers. Kate Spade New York is the first customer, launching an AI Gift Concierge that bypasses … Read More
-
AI StrategyAI Companies for Freshers: Why Brands Lose the Talent War
TL;DR — Key Takeaways The global talent gap is massive, with 3.2 open positions for every qualified tech candidate in 2026, forcing brands to compete fiercely for technical resources. The real problem isn’t a lack of human beings, but a … Read More
-
EcommerceWhen the Most Cautious AI Lab Uses Claude for 80% of Its Own Code
Executive Summary Fact: In May 2026, more than 80% of Anthropic’s production code was authored by Claude — up from near zero when Claude Code launched in February 2025. Impact: Engineers are now merging eight times as much code per … Read More
-
AI StrategyForward Deployed Engineer OpenAI: The Enterprise Shift Brands Can’t Ignore
TL;DR — Key takeaways On 11 May 2026, OpenAI launched the OpenAI Deployment Company — a $4 billion standalone unit staffing enterprises with Forward Deployed Engineers (FDEs) to close the pilot-to-production gap. A 2025 MIT study found 95% of enterprise … Read More
-
AI StrategyAgentic AI Examples: What Actually Works for Brands
TL;DR — Key takeaways Gartner projects 40%+ of enterprise apps will embed agentic AI by 2026 — yet over 40% of those projects are expected to fail by 2027, primarily due to inadequate data infrastructure, not bad technology. The most-cited … Read More
-
EcommerceGoogle’s Universal Cart Is Now Live for Walmart and Target
Executive Summary Google’s Universal Cart — a single persistent shopping layer spanning Search, Gemini, YouTube, and Gmail — is rolling out to Walmart, Target, Nike, Sephora, Ulta Beauty, Wayfair, and Shopify merchants this summer 2026. For brand managers, the business … Read More