Artificial intelligence for brands
Blog
AI for brands and manufacturers · Marketing · Agentic commerce
-
Agentic CommerceAmazon 75-Character Title Limit: What Sellers Must Do Now
Confirmed deadline: From July 27, 2026, Amazon enforces a 75-character cap on all product titles worldwide — Seller Central and Vendor Central, North America, EU, Singapore and South Africa. A new 125-character Item Highlights field goes live simultaneously, fully indexed … Read More
Carlos Martínez Barriga 9 min read
-
NewsGoogle Triggers AI Subscription Price Wars
Executive summary Google just slashed the price of its Gemini AI Plus tier by 38% (down to $4.99/month) while doubling storage to 400GB. This aggressive move forces premium players like Anthropic and OpenAI into a corner, signaling the rapid commoditization … Read More
Carlos Martínez Barriga 5 min read
-
AI StrategyWhy MCP Postgres Is the Ultimate AI Database Standard
Executive summary MCP is the new standard: By April 2026, the Model Context Protocol SDK surpassed 97 million monthly downloads, effectively replacing brittle custom APIs for AI data access. Postgres dominates the AI era: 45-55% of developers in 2025 chose … Read More
Carlos Martínez Barriga 9 min read
-
AI StrategyHow to Use MCP with n8n for Agentic AI
Executive summary The Model Context Protocol (MCP) has transformed n8n from a basic workflow tool into a secure, bidirectional agentic hub. Writing custom API connectors for every new AI model is a massive waste of resources. Teams now use MCP … Read More
Carlos Martínez Barriga 10 min read
-
AI StrategyWhy You Need a Zeta AI Implementation Engineer
Executive summary Buying an enterprise AI platform without a dedicated Zeta AI implementation engineer is the fastest way to drain your marketing budget. While 88% of organizations now use AI, a staggering majority fail to see any tangible enterprise-wide EBIT … Read More
Carlos Martínez Barriga 9 min read
-
EcommerceAgentic Commerce: AI Is Your Shopper’s First Stop
Executive summary The paradigm shift: The front door to your store is no longer a search bar; it is an AI assistant. The massive impact: AI-referred traffic to retail sites is exploding, converting at a significantly higher rate than traditional … Read More
Carlos Martínez Barriga 5 min read
-
Epinium newsletter · no fluff, no spam
Every week, the most useful AI insights for your brand
I'm Carlos, CEO of Epinium. I share what actually moves the needle for brands and manufacturers.
Welcome aboard!Check your inbox to confirm your subscription.
-
AI StrategyHow to Use MCP GitHub Server for AI Development
Executive summary The Model Context Protocol (MCP) finally bridges the gap between isolated AI models and your live GitHub repositories. By 2026, AI tools generate nearly half of all developer code, but context isolation causes high failure rates in enterprise … Read More
Carlos Martínez Barriga 9 min read
-
AmazonAmazon MCP: The AI Revolution for Sellers
Executive summary The Model Context Protocol (MCP) officially killed the CSV export in 2026, allowing Claude and ChatGPT to query Amazon SP-API data in real time. Amazon released its official Ads MCP Server, finally unlocking Amazon Marketing Cloud (AMC) attribution … Read More
Carlos Martínez Barriga 11 min read
-
EcommerceClaude Shopify Integration: Automate Your Store
Executive summary The official Shopify AI Toolkit release in April 2026 transformed Claude from a simple text assistant into a direct, hands-on store operator. AI-driven traffic on e-commerce platforms is surging, showing a 37% higher revenue per visit compared to … Read More
Carlos Martínez Barriga 9 min read
- News
Amazon Alexa Adds AI Merch Customization Feature
Executive summary Amazon has deployed a generative AI customization tool within Alexa for Shopping, allowing users to design merch using conversational text prompts. The system bypasses third-party print-on-demand marketplaces by routing user designs straight to Amazon’s Merch on Demand with … Read More
Carlos Martínez Barriga 5 min read
-
AmazonAI for Amazon Sellers: The Ultimate Strategy Guide
Executive summary In May 2026, Amazon permanently shifted discovery by merging Rufus into Alexa for Shopping, prioritizing semantic intent over traditional keyword matching. AI-assisted shopping sessions are no longer a novelty; they drove roughly 66% of Amazon purchases during the … Read More
Carlos Martínez Barriga 10 min read
-
EcommerceBest AI Newsletter for Ecommerce Brands to Read
Executive summary Your inbox is choked with noise. The best ai newsletter for ecommerce brands actively filters out generic tech hype and focuses strictly on retail ROI, inventory logic, and ad optimization. Generalist publications celebrate abstract coding benchmarks. Brand managers … Read More
Carlos Martínez Barriga 10 min read