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Executive summary Amazon’s late 2025 earnings data shows third-party sellers now control 62% of total platform volume, driving competition and CPCs to brutal new heights. Native Seller Central reporting severely masks hidden 2026 fulfillment and inbound placement fees, creating a … Read More

Carlos Martínez Barriga · Jun 23, 2026 10 min read

Executive summary US retail media ad spend is hitting $71 billion in 2026, but the old playbook is completely broken. Dashboard numbers are lying to you. True incremental ROAS is actually 30% to 60% lower than what networks report. AI … Read More

Carlos Martínez Barriga · Jun 23, 2026 10 min read

Executive summary The traditional Amazon SPN network is bleeding seller margins in 2026 through slow execution times and bloated agency retainers. While 89% of retailers are actively experimenting with artificial intelligence, only 7% have successfully scaled it to completely replace … Read More

Carlos Martínez Barriga · Jun 23, 2026 11 min read

Executive summary Prime Day is no longer a guaranteed goldmine; top analysts warn that mandatory discounts and sky-high ad costs are crushing brand margins. Cost-Per-Click (CPC) rates can spike by up to 66% during the event, punishing sellers who rely … Read More

Carlos Martínez Barriga · Jun 22, 2026 5 min read

Executive summary Amazon controls over 40% of the US e-commerce market, but rising fulfillment and advertising fees are crushing brand margins. Average Cost-Per-Click (CPC) crossed the $1.19 mark in 2026, meaning brute-force ad spending no longer guarantees profitability. The most … Read More

Carlos Martínez Barriga · Jun 22, 2026 9 min read

Executive summary Amazon’s strict 2026 dimensional weight fees make traditional physical bundling highly punitive; Virtual Product Bundles (VPB) bypass these penalties entirely by shipping existing inventory separately. Strategic product bundling directly manipulates your average order value (AOV) and can boost … Read More

Carlos Martínez Barriga · Jun 22, 2026 11 min read

Executive summary Amazon CPCs have surged to an average of $1.00–$1.25 in 2026, meaning poor conversion rates now punish your profitability faster than ever. Traditional SEO is breaking down. Gartner predicts a 25% drop in traditional search volume by 2026 … Read More

Carlos Martínez Barriga · Jun 22, 2026 11 min read

Executive summary AI-driven traffic is not just browsing anymore. It now converts 42% higher than human-driven traffic. The focus has shifted violently from chatbots to agentic commerce, where machines execute purchases autonomously. Tech giants like Google and Microsoft are rolling … Read More

Carlos Martínez Barriga · Jun 21, 2026 5 min read

Executive summary US retail media ad spend is projected to hit $71.09 billion in 2026, yet brand managers are bleeding budget across highly fragmented, disconnected networks. A staggering 75% of advertisers identify measuring true incrementality as their biggest challenge, proving … Read More

Carlos Martínez Barriga · Jun 21, 2026 9 min read

Executive summary Amazon Vendor Central management is no longer a passive wholesale channel; it requires aggressive margin protection against daily operational penalties. Chargebacks and shortage claims can silently erase up to 20% of your gross revenue if your team relies … Read More

Carlos Martínez Barriga · Jun 21, 2026 12 min read

Executive summary The strict limit for Amazon search terms is 249 bytes in the US and EU; exceeding it by even a single byte results in absolute zero indexing. Amazon’s legacy A9 keyword-matching algorithm now operates alongside COSMO and Rufus, … Read More

Carlos Martínez Barriga · Jun 21, 2026 11 min read

Executive summary The update: Anthropic just launched Artifacts for Claude Code on Team and Enterprise plans, turning private command-line sessions into live, shareable interactive web pages. The impact: It destroys the traditional deployment bottleneck. Engineers can now instantly share a … Read More

Carlos Martínez Barriga · Jun 20, 2026 7 min read