Reading and writing ads isn’t enough.
Thirteen Amazon Ads MCP servers against Epinium on eight things you can actually do from Claude or ChatGPT: read and write ads, Vendor, P&L with product cost, your store, automations, skills and a free plan. Every mark comes from the vendor’s public docs, with the source and the date we checked it.
Free to start · No credit card · Sources and dates on every row
What our clients say
Fifteen MCPs, eight capabilities.
The thirteen vendors of the comparison that went round LinkedIn in October 2026, plus Amazon’s Selling Partner plugin and Epinium. Hover or tap a column name to see what it measures.
Competitor rows verified on
| MCP | Reads ads | Writes ads | Vendor (1P) | P&L with COGS | Writes to your store | Builds automations | Skills | Free plan |
|---|---|---|---|---|---|---|---|---|
| Epinium | Yes | Yes | Yes | Yes | Yes | Yes | 100+ | Yes |
| AdLabs | Yes | Yes | —Not documented publicly | —Not documented publicly | —Not documented publicly | No | —Not documented publicly | Partial |
| Amazon Ads MCP | Yes | Yes | —Not documented publicly | No | —Not documented publicly | —Not documented publicly | 0 | —Not documented publicly |
| Amazon Selling Partner plugin | —Not documented publicly | —Not documented publicly | —Not documented publicly | —Not documented publicly | —Not documented publicly | Partial | —Not documented publicly | Partial |
| Helium 10 | Yes | Yes | —Not documented publicly | Yes | —Not documented publicly | —Not documented publicly | —Not documented publicly | No |
| Hector | Yes | Yes | Yes * | Partial | —Not documented publicly | Partial * | —Not documented publicly | —Not documented publicly |
| Adbrew | Yes | Yes | —Not documented publicly | Partial | —Not documented publicly | No | —Not documented publicly | No |
| Pacvue | Yes | No | —Not documented publicly | —Not documented publicly | —Not documented publicly | No | —Not documented publicly | —Not documented publicly |
| Teikametrics | Yes | No | —Not documented publicly | Yes | —Not documented publicly | No | —Not documented publicly | —Not documented publicly |
| Scale Insights | Yes | No | —Not documented publicly | Partial | —Not documented publicly | —Not documented publicly | 1 | —Not documented publicly |
| Intentwise | Yes | —Not documented publicly | —Not documented publicly | —Not documented publicly | —Not documented publicly | Partial | —Not documented publicly | —Not documented publicly |
| Jungle Scout | Yes | No | —Not documented publicly | —Not documented publicly | —Not documented publicly | No | 0 | No |
| Trellis | No MCP of its own published: its blog points to Amazon’s | |||||||
| Perpetua | Yes | —Not documented publicly | —Not documented publicly | —Not documented publicly | —Not documented publicly | —Not documented publicly | —Not documented publicly | —Not documented publicly |
| Skai | Yes | Yes | —Not documented publicly | —Not documented publicly | —Not documented publicly | No | —Not documented publicly | —Not documented publicly |
✓ yes · Partial · No · — not documented publicly · * only on its marketing site
What others do better than us.
A table of green ticks on our own row would be an ad. These are the places another MCP is the better pick today.
One-click revert: AdLabs
AdLabs can undo a past job in one click, and each write carries a logged reason. Epinium logs every change (who, what and whether Amazon accepted it) and simulates workflows before they run, but it does not revert in one click yet.
Channel breadth: Pacvue and Skai
Pacvue reads 13 retail media networks and Skai covers Amazon, Walmart, Google, Meta and TikTok. Epinium covers Amazon Seller and Vendor plus your Shopify or WooCommerce store, not Walmart, Instacart or Criteo.
Margin with COGS: not only us
Helium 10 (Profits) and Teikametrics also read margin with your product cost through their MCP. If research or Walmart and TikTok Shop matter more to you than ads automation, look at them.
What each MCP actually is.
One neutral paragraph per server, the date we checked it and the public pages behind every mark.
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Epinium
Ads, Seller and Vendor catalogue, P&L with product cost and your Shopify or WooCommerce store behind one MCP. Writes campaigns, workflows and Amazon listings (from a spreadsheet, pending until you publish) behind opt-in permissions, and every change is logged.
Sources: the Epinium MCP docs and product release notes.
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AdLabs
Ads-operations MCP: writes bids, budgets, status, dayparting and DSP bids, each with a logged reason, and can revert past jobs in one click. Reads automations but does not create them.
Sources: AdLabs — what the MCP can access · AdLabs — plans
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Amazon Ads MCP
Amazon’s own advertising MCP (beta): pre-built tools over SP, SB, SD, DSP and AMC plus billing and account settings. Needs Ads API partner credentials; prompts and resources are announced for later releases.
Sources: Amazon Ads — MCP server open beta · PPC Land — Amazon opens its advertising APIs to AI agents
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Amazon Selling Partner plugin
Amazon’s own Seller Central plugin (beta, US stores only, launched on 23-Sep-2026 at Accelerate in Amazon Quick and Claude): listings, inventory, performance and sales analytics, with actions such as price changes approved before they run. Advertising sits in the separate Amazon Ads MCP. Seller Assistant workflows keep running on their own; no plugin fee announced, Professional selling plan required.
Sources: About Amazon — Seller Assistant and the Selling Partner plugin for Amazon Quick and Claude · The Next Web — Amazon sellers can now run their stores from Claude and Amazon Quick (23-Sep-2026)
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Helium 10
Research, ads and Profits (P&L, margins, COGS and fees) in one MCP. Included on Diamond, with a paid add-on on other plans.
Sources: Helium 10 — MCP launch · Helium 10 — pricing
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Hector
Ads MCP that claims Seller and Vendor Central retail data (POs, chargebacks, scorecards) and ASIN-level profitability without product cost. Those claims come from its marketing pages, not its docs.
Sources: Hector — Amazon MCP vs Hector MCP · Hector — Amazon Ads MCP server guide
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Adbrew
Ads MCP over Sponsored Ads, DSP, AMC and Walmart Connect. Audits existing rules and applies bid, budget and pause changes, but does not create rules. Contribution margin without product cost.
Sources: Adbrew — MCP · Adbrew — pricing
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Pacvue
Report MCP, read-only, across 13 retail media networks (Amazon, Walmart, Instacart, Target, Criteo and more). Acting on accounts is a separate product, Pacvue Agent.
Sources: AiThority — Pacvue launches MCP server · PPC Land — Pacvue Agent
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Teikametrics
Early-access MCP, read-only by its own FAQ, over Amazon, Walmart and TikTok Shop. Gross profit and margin when you upload your COGS.
Sources: Teikametrics — MCP FAQ · Teikametrics — MCP overview
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Scale Insights
Open-beta MCP, Amazon only, that reads by default; bid, budget and negative changes with approval are announced as in progress. Ships one skill with 46 prompts.
Sources: Scale Insights — MCP · Scale Insights — introducing the MCP
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Intentwise
AI Gateway over Amazon Ads, DSP, retail, inventory and SQP data. Its scheduled questions send answers to email or Slack; they are not bid rules. Writing is left to Amazon’s own MCP.
Sources: Intentwise — Amazon MCP
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Jungle Scout
Official MCP over Jungle Scout’s sales and advertising data, Amazon only. Writing to Amazon is not stated; packaged agent skills are announced as coming. No published price.
Sources: Jungle Scout — MCP · Jungle Scout — your AI tools, now fluent in Amazon
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Trellis
No public MCP found. Its blog recommends Amazon’s Ads MCP and mentions an unnamed tool in private beta.
Sources: Trellis — MCP for Amazon sellers · Trellis — can Claude manage Amazon ads
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Perpetua
MCP launched in September 2026 over goals, account structure and share of voice. Insights are applied inside Perpetua, by its optimisation engine.
Sources: Perpetua — introducing Perpetua MCP
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Skai
Omnichannel MCP (Amazon, Walmart, Google, Meta, TikTok and more). Campaign Actions, in open beta, change bids, budgets and status with a preview before anything applies; optimisation rules are not available yet.
Sources: Skai — MCP guides · Skai — write access MCP
Try the MCP on your own account.
Frequently asked questions
What is an Amazon Ads MCP?
An MCP (Model Context Protocol) server lets an AI assistant such as Claude or ChatGPT read your Amazon advertising data and, in some cases, change it. Each vendor exposes different tools: some only report, some change bids and budgets, a few also reach catalogue, margin or your online store.
Which Amazon Ads MCPs can write changes, not just read?
From public docs on the dates shown: Epinium, AdLabs, Amazon’s own Ads MCP, Helium 10, Hector, Adbrew and Skai (Campaign Actions, in open beta) write to Amazon. Pacvue’s Report MCP, Teikametrics and Jungle Scout are read-only, and Scale Insights announces writing as in progress.
Which Amazon MCP shows real margin with product cost?
Epinium, Helium 10 (Profits) and Teikametrics (when you upload COGS) read margin with your product cost. Adbrew shows contribution margin without product cost. Amazon’s Ads MCP covers advertising, billing and invoices, not P&L.
Is there a free Amazon Ads MCP?
Epinium has a free Brain plan with no card, and AdLabs has a limited free plan. Helium 10 includes its MCP on Diamond, Adbrew starts at $799 a month and Jungle Scout publishes no price. Amazon’s Ads MCP needs Ads API partner credentials.