Twelve criteria, both columns sourced and dated, plus what G2 reviewers said when they compared the two directly. No sponsored placements and no affiliate links.
Pacvue for enterprise depth on Amazon 1P; Quartile for channel breadth with a team attached. Pacvue and Quartile are both US retail media platforms that automate advertising across many networks, and neither publishes a price — you cannot budget either one without a sales call. The difference is where each goes past the ad account and who it is built for. Pacvue adds Amazon 1P revenue recovery through chargeback, shortage and co-op claims, iROAS incrementality and an MCP server, and is designed around advertisers spending over $3M a year; only 43.5% of its G2 reviews come from small business. Quartile spreads wider and lower: more than 5,300 customers across 32 countries, Amazon Ads and DSP plus Walmart, Instacart, Criteo, Google, Meta and Microsoft, a dedicated account team on every plan, ISO/IEC 27001 certification, and 81.7% of its reviews from small business. On G2 Quartile rates 4.6 from 215 reviews against Pacvue's 4.5 from 23.
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Two paragraphs, no adjectives from us — what the product does and who it is sold to.
Pacvue is an enterprise commerce operating system. It buys and manages retail media across more than 100 retailer networks, monitors the digital shelf, surfaces supply-chain signals and recovers Amazon 1P revenue through chargeback, shortage and co-op claims. It sells through a demo, publishes no pricing, and is designed around advertisers spending several million dollars a year.
Their site: pacvue.com ↗Quartile is a retail media optimisation platform. It automates advertising across Amazon Ads and DSP, Walmart, Instacart, Criteo-served retailers such as Target and Best Buy, plus Google, Meta and Microsoft, and reports on ROAS. It serves more than 5,300 customers across 32 countries, from small business to enterprise, pairs the software with a dedicated account team, and quotes pricing only after a demo.
Their site: quartile.com ↗Scroll the table sideways to see both columns
| Criterion | Pacvue | Quartile |
|---|---|---|
| Company & HQ Who you are buying from and where support sits | Pacvue — US (Seattle), part of the Assembly / Advent-backed group | US company (New York per third-party profiles); its own site states only global coverage, 32 countries |
| Built for The segment the product is actually designed around | Enterprise and CPG brands plus global agencies, typically >$3M/yr ad spend | Small business to enterprise advertisers, marketplaces plus D2C channels |
| Public entry price Lowest published price — many vendors publish none | Not published; third parties report ~$500/mo + 2–3% of ad spend, average contract ≈ $26,000/yr | Not published — quote after a demo |
| Estimated cost at $25K/mo ad spend Our arithmetic on their published figures — not a quote from them | Not publishable — no public price. Third-party reports of ~$500/mo + 2–3% would put it near $1,000–1,250/mo | Not publishable — no price of any kind is published, so no worked figure exists |
| Pricing model A % of ad spend means your bill grows as you scale | Subscription plus a take rate on the ad spend it manages | Not published |
| Commitment and setup fees Monthly or annual, and what you pay before you start | Not published; third parties report an average contract near $26,000/yr, implying an annual commitment | Not published — terms come with the quote after a demo |
| Platform scope Advertising only, or advertising + listings + stock + P&L | Retail media + digital shelf + supply-chain signals + 1P revenue recovery, 100+ marketplaces | Advertising only: Amazon Ads + DSP, Walmart, Instacart, Criteo, Google, Meta, Microsoft |
| Channels covered Whether it reaches past Amazon to Walmart, Instacart or Criteo | 100+ retailer networks — Amazon, Walmart, Target, Instacart, Kroger, DoorDash, eBay and more | Amazon Ads and DSP, Walmart, Instacart, Criteo retailers such as Target and Best Buy, Google, Meta, Microsoft |
| 1P (Vendor) or 3P (Seller) Vendor Central work is a different product from Seller Central | Both, and the only one here with Amazon 1P revenue recovery — chargebacks, shortages, co-op claims | Not detailed publicly; sells from small business to enterprise across marketplaces and D2C |
| Free trial Can you evaluate it before a sales call | No — enterprise demo and consultative sales | Not published — demo request |
| Human approval (HITL) & audit trail Whether AI acts on your account before a person signs off | Rule-based automation and alerts; a per-change human approval queue is not documented publicly | Dedicated account team; a per-change approval queue is not documented publicly |
| True profit per ASIN TACOS, COGS, fees and net margin — not just ACOS | Revenue Recovery and iROAS incrementality; per-ASIN P&L with COGS not documented | ROAS-led reporting (claims +41% ROAS); per-ASIN P&L with COGS not documented |
| GEO — listings optimised for Rufus & AI assistants The discovery surface advertising tools ignore | Runs ads inside ChatGPT (OpenAI pilot partner); listing optimisation for Rufus not documented | Not documented on its site |
| Amazon EU depth ES, IT, DE, FR, UK as first-class markets, not translations | Global coverage; European retail media largely via Criteo and Unlimitail partnerships | 32 countries covered; Amazon EU-specific depth not detailed |
| EU data & AI Act posture Where your commercial data lives and how AI use is governed | EU data residency and AI Act posture not documented publicly | ISO/IEC 27001 certified; EU data residency and AI Act posture not documented publicly |
| Open to your AI agents (MCP) Can Claude/ChatGPT query the platform on your behalf | Yes — Pacvue Report MCP server exposing data from 13+ retail platforms | MCP or agent access not documented publicly |
The cost row is our arithmetic on the figures each vendor publishes, at a common $25,000 of monthly ad spend. It is an estimate for comparison, not a quote from either company.
Competitor data verified on from the public sources below. Capabilities a vendor does not document publicly are marked as such rather than denied. Spotted something out of date? Tell us and we will correct it.
Sources: pacvue.com Pacvue MCP server announcement Pacvue pricing guide (Atom11) quartile.com Quartile — About us (ISO/IEC 27001) Quartile company profile (Crunchbase)
Almost every comparison of these two is written for a US seller. Here is what each one publishes about the European marketplaces, where your commercial data sits, and which currency you are billed in.
Neither product is better in the abstract. Here is the case for each, on the criteria that decide it.
The rows below are the ones where Epinium ships a capability and neither Pacvue nor Quartile documents one. Anything either of them already does is not on this list.
Free to start · No credit card
| Criterion | Neither of the two | Epinium |
|---|---|---|
| Human approval (HITL) & audit trail | Rule-based automation and alerts; a per-change human approval queue is not documented publicly Dedicated account team; a per-change approval queue is not documented publicly | Yes — approval queue, HITL lock on sensitive actions, full audit trail |
| GEO — listings optimised for Rufus & AI assistants | Runs ads inside ChatGPT (OpenAI pilot partner); listing optimisation for Rufus not documented Not documented on its site | Yes — listing optimisation for Rufus and other AI assistants |
| True profit per ASIN | Revenue Recovery and iROAS incrementality; per-ASIN P&L with COGS not documented ROAS-led reporting (claims +41% ROAS); per-ASIN P&L with COGS not documented | Yes — P&L per ASIN with TACOS, COGS and net margin |
| Free trial | No — enterprise demo and consultative sales Not published — demo request | Yes — free to start, no credit card |
Epinium rates 4.8/5 on G2 — from 9 reviews, far fewer than either product above. Judge the number and the sample together. G2 ↗ See Epinium pricing
What our clients say
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ExploreNeither publishes pricing. For Pacvue, third parties report roughly $500/month plus 2–3% of managed ad spend, with an average contract near $26,000 a year. For Quartile there is no published figure at all — pricing comes after a demo. If a published number matters to your process, Epinium lists Guru at €159/month, Business at €349 and Master at €799, with the advertising commission tapering from 5% to 2% by volume.
Pacvue claims full-funnel coverage across 100+ retailers. Quartile lists Amazon Ads and DSP, Walmart, Instacart, Criteo networks such as Target and Best Buy, Google, Meta and Microsoft, with 5,300+ customers across 32 countries. Breadth of network is Pacvue's stronger claim; breadth of customer size is Quartile's. Neither breadth figure tells you how deep the product goes on any single European marketplace.
Neither documents it. Pacvue runs ads inside ChatGPT as an OpenAI pilot partner, but that is paid placement, not organic listing content written to be picked up by an assistant. Quartile documents nothing on the subject. Epinium optimises the listing itself for Rufus and other AI shopping assistants — and to be precise about the claim, it optimises for that surface, it does not measure your share of voice inside it.
Epinium. Against Pacvue (Not published; third parties report ~$500/mo + 2–3% of ad spend, average contract ≈ $26,000/yr) and Quartile (Not published — quote after a demo), Epinium publishes its pricing: Guru from €159/mo, Business €349 and Master €799, plus an advertising commission that tapers from 5% to 2% with volume and applies only to the spend it manages. It also goes past advertising — listings, catalogue, stock and per-ASIN P&L — with human approval before AI touches your account. Detail on Epinium pricing. Both competitors' data verified on 15 August 2026 from public sources.
Pacvue: Runs ads inside ChatGPT (OpenAI pilot partner); listing optimisation for Rufus not documented. Quartile: Not documented on its site. Epinium does optimise your listings to rank in Rufus and other AI shopping assistants — see GEO / AI search. To be precise: Epinium optimises for that surface; it does not measure your share of voice inside it.
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