Twelve criteria, both columns sourced and dated, plus what G2 reviewers said when they compared the two directly. No sponsored placements and no affiliate links.
If you spend at enterprise scale and need 1P revenue recovery, Pacvue is the fit; if you are a 3P seller who wants to set a goal and step away, Perpetua is. Pacvue and Perpetua get shortlisted together, but they are built for different buyers and owned by different companies — Pacvue by Assembly since 2021, Perpetua by Omnicom since January 2024, through Flywheel Digital. Pacvue is an enterprise commerce operating system: retail media across more than 100 retailer networks, digital shelf monitoring, supply-chain signals and Amazon 1P revenue recovery, designed around advertisers spending several million dollars a year, with no price published anywhere. Perpetua is goal-based advertising automation for third-party sellers on Amazon, Walmart and Instacart: you set a target and its machine learning runs the tactics, from $695 a month while monthly ad spend stays under $10,000, with a percentage of spend above that. On G2, Pacvue rates 4.5 from 23 reviews and Perpetua 4.4 from 79.
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Two paragraphs, no adjectives from us — what the product does and who it is sold to.
Pacvue is an enterprise commerce operating system. It buys and manages retail media across more than 100 retailer networks, monitors the digital shelf, surfaces supply-chain signals and recovers Amazon 1P revenue through chargeback, shortage and co-op claims. It sells through a demo, publishes no pricing, and is designed around advertisers spending several million dollars a year.
Their site: pacvue.com ↗Perpetua is goal-based advertising automation for Amazon, Walmart and Instacart. You set a target and its machine learning runs the bidding and keyword tactics to reach it, with hourly intraday adjustment on higher tiers. It also bundles growth capital, a financing product. Entry is $695 a month while monthly ad spend stays under $10,000, then a percentage of spend on top.
Their site: perpetua.io/pricing ↗Scroll the table sideways to see both columns
| Criterion | Pacvue | Perpetua |
|---|---|---|
| Company & HQ Who you are buying from and where support sits | Pacvue — US (Seattle), part of the Assembly / Advent-backed group | Perpetua — US (Portsmouth, NH); part of Flywheel Digital, owned by Omnicom since January 2024 |
| Built for The segment the product is actually designed around | Enterprise and CPG brands plus global agencies, typically >$3M/yr ad spend | Third-party sellers and challenger brands on Amazon, Walmart and Instacart |
| Public entry price Lowest published price — many vendors publish none | Not published; third parties report ~$500/mo + 2–3% of ad spend, average contract ≈ $26,000/yr | Essentials $695/mo up to $10K monthly ad spend; Growth $695/mo + % of ad spend above it; Premium custom |
| Estimated cost at $25K/mo ad spend Our arithmetic on their published figures — not a quote from them | Not publishable — no public price. Third-party reports of ~$500/mo + 2–3% would put it near $1,000–1,250/mo | Above the $10K Essentials cap you are on Growth: $695/mo plus a percentage of spend, reported up to ~3% — roughly $1,400/mo |
| Pricing model A % of ad spend means your bill grows as you scale | Subscription plus a take rate on the ad spend it manages | Flat fee at entry; growth tiers add up to ~3% of managed ad spend |
| Commitment and setup fees Monthly or annual, and what you pay before you start | Not published; third parties report an average contract near $26,000/yr, implying an annual commitment | Monthly on its published page — no annual billing option shown, no setup fee stated |
| Platform scope Advertising only, or advertising + listings + stock + P&L | Retail media + digital shelf + supply-chain signals + 1P revenue recovery, 100+ marketplaces | Goal-based advertising automation + integrated growth capital |
| Channels covered Whether it reaches past Amazon to Walmart, Instacart or Criteo | 100+ retailer networks — Amazon, Walmart, Target, Instacart, Kroger, DoorDash, eBay and more | Amazon, Walmart and Instacart |
| 1P (Vendor) or 3P (Seller) Vendor Central work is a different product from Seller Central | Both, and the only one here with Amazon 1P revenue recovery — chargebacks, shortages, co-op claims | Built around third-party sellers and challenger brands; Vendor Central depth not detailed |
| Free trial Can you evaluate it before a sales call | No — enterprise demo and consultative sales | No free trial and no annual billing on its public pricing page |
| Human approval (HITL) & audit trail Whether AI acts on your account before a person signs off | Rule-based automation and alerts; a per-change human approval queue is not documented publicly | Goal-based automation executes tactics on its own; an approval queue is not documented |
| True profit per ASIN TACOS, COGS, fees and net margin — not just ACOS | Revenue Recovery and iROAS incrementality; per-ASIN P&L with COGS not documented | Ad-centric reporting with hourly optimisation; per-ASIN P&L with COGS not documented |
| GEO — listings optimised for Rufus & AI assistants The discovery surface advertising tools ignore | Runs ads inside ChatGPT (OpenAI pilot partner); listing optimisation for Rufus not documented | Not documented |
| Amazon EU depth ES, IT, DE, FR, UK as first-class markets, not translations | Global coverage; European retail media largely via Criteo and Unlimitail partnerships | EMEA presence inherited from Sellics; Amazon EU depth not detailed publicly |
| EU data & AI Act posture Where your commercial data lives and how AI use is governed | EU data residency and AI Act posture not documented publicly | EU data residency and AI Act posture not documented publicly |
| Open to your AI agents (MCP) Can Claude/ChatGPT query the platform on your behalf | Yes — Pacvue Report MCP server exposing data from 13+ retail platforms | MCP or agent access not documented publicly |
The cost row is our arithmetic on the figures each vendor publishes, at a common $25,000 of monthly ad spend. It is an estimate for comparison, not a quote from either company.
Competitor data verified on from the public sources below. Capabilities a vendor does not document publicly are marked as such rather than denied. Spotted something out of date? Tell us and we will correct it.
Sources: pacvue.com Pacvue MCP server announcement Pacvue pricing guide (Atom11) perpetua.io/pricing Omnicom closes Flywheel Digital acquisition Flywheel Digital — Perpetua-powered automation
Almost every comparison of these two is written for a US seller. Here is what each one publishes about the European marketplaces, where your commercial data sits, and which currency you are billed in.
Neither product is better in the abstract. Here is the case for each, on the criteria that decide it.
The rows below are the ones where Epinium ships a capability and neither Pacvue nor Perpetua documents one. Anything either of them already does is not on this list.
Free to start · No credit card
| Criterion | Neither of the two | Epinium |
|---|---|---|
| Human approval (HITL) & audit trail | Rule-based automation and alerts; a per-change human approval queue is not documented publicly Goal-based automation executes tactics on its own; an approval queue is not documented | Yes — approval queue, HITL lock on sensitive actions, full audit trail |
| GEO — listings optimised for Rufus & AI assistants | Runs ads inside ChatGPT (OpenAI pilot partner); listing optimisation for Rufus not documented Not documented | Yes — listing optimisation for Rufus and other AI assistants |
| True profit per ASIN | Revenue Recovery and iROAS incrementality; per-ASIN P&L with COGS not documented Ad-centric reporting with hourly optimisation; per-ASIN P&L with COGS not documented | Yes — P&L per ASIN with TACOS, COGS and net margin |
| Free trial | No — enterprise demo and consultative sales No free trial and no annual billing on its public pricing page | Yes — free to start, no credit card |
Epinium rates 4.8/5 on G2 — from 9 reviews, far fewer than either product above. Judge the number and the sample together. G2 ↗ See Epinium pricing
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ExploreNo. Pacvue was acquired by Assembly in 2021, an ecommerce software group backed by Advent International. Perpetua was acquired by Ascential, became part of Flywheel Digital, and has belonged to Omnicom since that acquisition closed in January 2024. Two different holding groups, which is why their pricing models and target customers differ so sharply.
Only one of them lets you answer that from a web page. Perpetua publishes $695/month for Essentials, up to $10K of monthly ad spend, then a percentage of spend on the Growth tier. Pacvue publishes no pricing; third parties report roughly $500/month plus 2–3% of ad spend, with an average contract around $26,000 a year. At mid-market spend Perpetua is usually the smaller invoice; at enterprise spend both scale with a take rate on the budget you are already paying Amazon.
Yes — Epinium. Both Pacvue and Perpetua are US companies, and neither documents EU data residency or a position on the EU AI Act. Epinium is a European company: your commercial data stays in the EU under GDPR, it is aligned with the EU AI Act, it is not used to train models without your consent, and Spain, Italy, Germany, France and the UK are first-class marketplaces with localised keyword data rather than a translated US engine.
Epinium. Against Pacvue (Not published; third parties report ~$500/mo + 2–3% of ad spend, average contract ≈ $26,000/yr) and Perpetua (Essentials $695/mo up to $10K monthly ad spend; Growth $695/mo + % of ad spend above it; Premium custom), Epinium publishes its pricing: Guru from €159/mo, Business €349 and Master €799, plus an advertising commission that tapers from 5% to 2% with volume and applies only to the spend it manages. It also goes past advertising — listings, catalogue, stock and per-ASIN P&L — with human approval before AI touches your account. Detail on Epinium pricing. Both competitors' data verified on 15 August 2026 from public sources.
Pacvue: Runs ads inside ChatGPT (OpenAI pilot partner); listing optimisation for Rufus not documented. Perpetua: Not documented. Epinium does optimise your listings to rank in Rufus and other AI shopping assistants — see GEO / AI search. To be precise: Epinium optimises for that surface; it does not measure your share of voice inside it.
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