Ecommerce

Executive Summary: Retail media’s core challenge is identified as execution, not strategy, according to eMarketer analyst Sarah Marzano. Despite significant investment in establishing retail media operations on owned digital channels, many retailers struggle with effective implementation and monetization. The future … Read More

Carlos Martínez Barriga · Jan 22, 2026 4 min read

Executive Summary: PinchAI secured $5 million in seed funding to combat surging return fraud, deploying advanced post-purchase intelligence and abuse prediction models. Strategic partnerships, including ConverSight/Katana and Paysafe/Pay.com, are driving innovation in AI-powered inventory optimization and integrated payment solutions. The … Read More

Carlos Martínez Barriga · Jan 22, 2026 6 min read

Executive Summary: Walmart has appointed its former US ecommerce chief to lead its entire US business, signaling a definitive shift towards a digital-first strategy. This strategic leadership reshuffle underscores a profound long-term commitment to ‘agentic commerce’ and accelerated, AI-fueled retail … Read More

Carlos Martínez Barriga · Jan 19, 2026 4 min read

Executive Summary: A September 2025 survey by MiQ and Censuswide reveals that Artificial Intelligence is predominantly strengthening the back-end operations of digital marketing, outpacing its integration into front-end, consumer-facing activities. The top reported application for AI amongst marketers worldwide is … Read More

Carlos Martínez Barriga · Jan 5, 2026 4 min read

Executive Summary: Shopify has launched ‘Agentic Storefronts’ as part of its Winter ’26 Edition, fundamentally transforming AI product discovery and purchasing. This innovation allows even small merchants to seamlessly sell products directly through generative AI platforms like ChatGPT, Perplexity, and … Read More

Carlos Martínez Barriga · Dec 25, 2025 5 min read

Executive Summary: E-commerce beginners frequently overemphasize superficial ‘vanity metrics’ like website traffic and social media likes, mistakenly equating them with business success. Crucial profitability and sustainability metrics, including Conversion Rate (CR), Average Order Value (AOV), Customer Lifetime Value (CLTV), and … Read More

Carlos Martínez Barriga · Dec 23, 2025 4 min read

Being an Amazon Vendor means operating in the major leagues, but it also means facing unique challenges. Unlike sellers, your main customer is Amazon, and your success depends on a constant, sometimes unpredictable, cycle: receiving a Purchase Order (PO), preparing … Read More

Roger Barrero · Oct 3, 2025 6 min read

In the complex Amazon ecosystem, inventory management is the most vulnerable part of your business. A single bad decision can mean losing sales, seeing your ranking plummet, or incurring costly storage fees. It’s not just about having products—it’s about having … Read More

Roger Barrero · Aug 28, 2025 6 min read

As an expert Amazon seller, you know that keyword research is the engine of every successful strategy. But let’s be honest: it’s a process that consumes time and energy, and it doesn’t always guarantee you’ve covered every opportunity. Getting lost … Read More

Roger Barrero · Aug 27, 2025 3 min read

If you manage a brand on Amazon, or worse, an entire brand portfolio, you know that the real nightmare isn’t just data chaos, but the constant battle to maintain a consistent brand voice. Every listing, every campaign, every creative piece … Read More

Roger Barrero · Aug 27, 2025 4 min read

Executive summary US retail media ad spend is projected to hit $107.6 billion in 2026, making manual bid management mathematically impossible to scale. The industry obsession with hyper-granular campaign structures is actively diluting algorithmic learning and wasting your budget. The … Read More

Roger Barrero · Aug 27, 2025 10 min read

What is TikTok Shop? TikTok Shop is a feature within the TikTok app that integrates e-commerce with social interaction. It enables users to discover, explore, and purchase products directly through engaging content like videos, live streams, and tagged product posts. … Read More

Adriana Blazquez · Jan 7, 2025 6 min read

Executive summary Retailers globally lose a staggering $1.7 trillion annually to poor stock management and distortion. Native Shopify features hit a hard ceiling when your brand scales across multiple warehouses and B2B channels. 76% of customers report that experiencing a … Read More

Noelia Gongora · Jun 19, 2024 10 min read

Why You Need an Ecommerce Website Builder In today’s digital age, having an online presence is crucial for any business. An ecommerce website builder simplifies the process of creating an online store, allowing you to focus on what matters most—growing … Read More

Noelia Gongora · Jun 19, 2024 12 min read

What Is A Shopify Partner? As Shopify continues to grow exponentially, rolling out new features and functionality to suit an ever-wider range of businesses, its network of Shopify Partners has become even more critical. Simply put, a Shopify Partner is … Read More

Maria Subina · Jun 11, 2024 8 min read

TL;DR — Key takeaways Ecommerce SEO operates at a scale where architecture is the governing constraint — crawl budget dilution from parameter URLs and faceted navigation kills rankings before any content gap does. Buyer intent must be separated at the … Read More

Carlos Martínez Barriga · Jun 10, 2024 22 min read

Unlock the Future of Online Retail with AI Solutions In the fast-paced world of online retail, innovation is key to staying competitive. AI powered content creation is transforming the industry by providing tools that not only optimize content generation but … Read More

Maria Subina · Jun 7, 2024 9 min read

Stop wasting time on manual keyword mapping. Learn how to transition to AI-driven ecommerce SEO, optimize for AI search agents, and skyrocket your sales.

Noelia Gongora · Jun 6, 2024 14 min read

Executive summary 89% of retail brands have adopted artificial intelligence, but a mere 7% manage to scale it for real profit. Autonomous agents are shifting consumer behavior from emotional brand loyalty to pure data-driven purchasing decisions based on mathematical superiority. … Read More

Maria Subina · Jun 5, 2024 10 min read

Introduction to AI for Ecommerce What is AI and How is it Transforming Ecommerce? Artificial Intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. In ecommerce, AI is transforming the industry by automating processes, … Read More

Maria Subina · May 30, 2024 7 min read

Unlocking the Power of Amazon Seller Analytics: Your Path to Amazon Success For Amazon sellers, mastering Amazon Seller Analytics is key. This tool provides crucial data on sales, traffic, and consumer behavior, allowing you to make decisions based on real … Read More

Noelia Gongora · Feb 12, 2024 6 min read

Executive summary Amazon ad revenue hit $68.6 billion in 2025, turning manual PPC management into a fast track for burning cash. Helium10 dominates product research for its massive user base, but its Adtomic module relies heavily on rigid, manual rules. … Read More

Marc Marin · Mar 13, 2023 10 min read

Helium10 and Jungle Scout are market research platforms that offer useful tools for product listing optimization, competitor analysis, inventory management and email automation, among others. In the competitive world of online sales, especially on Amazon, having the right tools to … Read More

Marc Marin · Mar 13, 2023 12 min read

Dicho sensillamente, la Buy Box de Amazon es la gallina de los huevos de oro. De hecho más del 78% de las ventas totales de Amazon se realizan dentro de la Buy Box, y esa es la razón por la que éste representa un inmenso valor a cualquier vendedor competitivo en el marketplace de Amazon. … Read More

Alexis Montañes · May 18, 2022 3 min read