Articles by
Carlos Martínez Barriga
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
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AI NewsWhy Tech Giants Are Building Custom AI Chips
Executive summary The Nvidia monopoly is cracking: OpenAI just unveiled ‘Jalapeño’, a custom AI inference chip built with Broadcom that promises to cut compute costs by up to 50%. The hyperscaler rebellion: From Apple to SpaceX, tech giants are building … Read More
6 min -
Amazon SEOMastering Amazon Backend Keywords for Higher Rankings
Executive summary The 249-byte trap: Over 47% of sellers lose indexing entirely because they count characters instead of bytes. A single emoji or trademark symbol can cost you up to four bytes. COSMO kills keyword stuffing: Amazon’s algorithmic shift prioritizes … Read More
11 min -
Sell on AmazonAmazon A-to-z Guarantee: Protect Your Seller Account
Executive summary The Amazon A-to-z Guarantee is increasingly weaponized by buyers, contributing to the staggering $200 billion reverse logistics crisis projected for 2026. Your Order Defect Rate (ODR) must stay below 1%, but surprisingly, not all filed claims count against … Read More
13 min -
Amazon AI & AutomationWhy SPN Amazon Agencies Are Ruining Your Margins
Executive summary The Amazon Service Provider Network (SPN) has historically been the default for brands, but reliance on manual agency retainers is actively eroding profit margins in 2026. Amazon’s advertising machine hit $68 billion in 2025, pushing CPCs higher and … Read More
12 min -
NewsStitch Fix Vision Adds See It on Me Feature
Executive summary Stitch Fix launched its “See it on me” feature on June 24, 2026, expanding its AI-powered Vision platform. Shoppers can now generate personalized images of themselves wearing recommended outfits instantly. With online retail returns hitting an estimated 19.3% … Read More
6 min -
Amazon SEOMastering Generic Keywords on Amazon for Higher Sales
Executive summary Broad, non-branded terms consume up to 60% of most Amazon advertising budgets, yet they remain the most mismanaged aspect of e-commerce strategy. Amazon’s ad revenue hit a staggering $56.2 billion in 2024, proving the auction is getting fiercer … Read More
9 min -
Amazon AI & AutomationAmazon PPC AI: The Future of Automated Advertising
Executive summary The manual era is dead: Managing bids via spreadsheets costs brands up to 30% in wasted ad spend while competitors automate their processes. Agentic AI is here: With the 2025 rollout of Amazon’s Ads Agent and Rufus prompts, … Read More
9 min -
Amazon SEOHow to Optimize Amazon Search Terms for Maximum ROI
Executive summary Amazon’s ad revenue hit $68.5 billion in 2025, driving CPCs up by 12% and making aggressive query optimization a strict requirement for survival. The myth of the “all-in-one” campaign is dead; algorithms simply cannot optimize for ranking and … Read More
10 min -
AI NewsOpenAI Upgrades GPT-5.5 Instant for AI Shopping
Executive summary The update is live: OpenAI just upgraded GPT-5.5 Instant, massively improving its ability to handle complex shopping constraints and local recommendations. Immediate API integration: This isn’t just a web feature; the chat-latest API alias is already updated, meaning … Read More
5 min -
Sell on AmazonHow to Become an Amazon Vendor and Protect Your Margins
Executive summary Amazon is ruthlessly compressing 1P margins in 2025, pushing trade terms to 18.6% of net sales to offset external retail price wars. You can no longer buy your way into Vendor Central; invitations are triggered by algorithmic Net … Read More
10 min -
Amazon AdvertisingManaging Amazon Search Engine Advertising Costs
Executive summary Amazon search engine advertising costs have surged significantly, with average CPCs sitting around $1.04 to $1.25 in 2026. Focusing strictly on ACoS is a dangerous trap; cutting bids blindly hurts organic rank and ultimately increases your TACoS. Top … Read More
9 min -
Amazon SEOHow Many Keywords Does Amazon Allow? Limits & Rules
Executive summary Backend search terms are strictly capped at 249 bytes. Exceeding this limit by a single byte silently de-indexes your entire keyword field. Titles have a hard limit of 200 characters across most categories, but a 2025 algorithm update … Read More
9 min
