Carlos Martínez Barriga
Founder & CEO at Epinium
Carlos Martínez has over 10 years of entrepreneurial experience developing exclusive solutions for brands and manufacturers, placing Agentic Artificial Intelligence at the core of his value proposition. His comprehensive ecosystem for scaling global businesses is completed by firms such as Roicos, Datali Group, and Accountali, and he actively fosters the industry's community by organizing the FBAshow event and sharing insights on the Retail Forward Podcast.
559 articles · Writing since 2018
Areas of expertise
- Amazon PPC
- Amazon SEO
- Amazon advertising
- Retail media
- Marketplace optimization
- Agentic AI for e-commerce
- Product listing optimization
- E-commerce growth
- Amazon FBA
Highlights
- Organizer of FBAshow
- Host of the Retail Forward Podcast
- 10+ years of entrepreneurial experience
Articles by Carlos Martínez Barriga
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EcommerceAmazon’s Retail Media Shift: Boost Your Ad Strategy
Executive Summary: Amazon’s strategic pivot involves the closure of its physical Amazon Fresh and Amazon Go stores, shifting focus towards its robust digital grocery and broader e-commerce operations. This decision signifies a profound re-emphasis on digital retail media, moving away … Read More
4 min read -
EcommerceWhy AI Sends 77% of Shoppers to Your Brand Site
Executive Summary: A recent survey by Future Commerce reveals that 77% of U.S. 2025 holiday shoppers will navigate directly to a brand’s website after receiving an AI product recommendation, bypassing the AI interface for purchase. Despite the rise of generative … Read More
5 min read -
EcommerceAI Ad Targeting: Boost Ecommerce Growth, Beat Organic Decline
Executive Summary: The rapid proliferation of **Artificial Intelligence (AI)**, specifically **AI Overviews** and **shopping agents**, is fundamentally reshaping how consumers engage with products online, leading to a demonstrable **decline in organic traffic** for ecommerce merchants. A recent **October 2025 Harvard … Read More
5 min read -
EcommerceAmazon Search Optimization: Future-Proof Your Sales
In today’s dynamic e-commerce landscape, excelling on Amazon goes far beyond simply listing a product. To achieve significant visibility and drive sales, a robust approach to amazon search optimization is essential. This involves understanding Amazon’s unique algorithm, adapting to emerging … Read More
7 min read -
EcommerceAmazon Search Optimization: Master New AI Algorithms
In the dynamic landscape of e-commerce, mastering amazon search optimization is paramount for any seller aiming for sustainable success. Amazon isn’t merely a marketplace; it’s a sophisticated search engine where visibility directly translates into sales. Unlike traditional search engines focused … Read More
6 min read -
EcommerceAmazon Search Optimization: AI Strategies to Boost Your Sales
In the dynamic landscape of e-commerce, mastering amazon search optimization is no longer optional; it’s imperative for visibility and sales. Amazon, functioning as a powerful search engine, prioritizes conversion and customer satisfaction above all else. This means that a robust … Read More
7 min read -
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EcommerceAI Agents vs. Marketplaces: Who Controls E-commerce?
Executive Summary: The emergence of autonomous AI shopping agents, such as Perplexity’s Comet and OpenAI’s Atlas, is rapidly redefining product discovery and purchasing in e-commerce. Leading marketplaces like Amazon and eBay are actively implementing legal and policy measures to restrict … Read More
6 min read -
EcommerceGEO & AEO: Microsoft’s Guide for Retail AI Search
Executive Summary: Microsoft has released ‘A guide to AEO and GEO’, a playbook for retailers to enhance visibility in emerging AI search environments like **Microsoft Copilot** and **generative AI search engines**. The guide introduces two new acronyms: GEO (Generative Engine … Read More
6 min read -
EcommerceFuture of SEO: Mastering Generative AI Search
Executive Summary: Major search engines are undergoing a transformative shift, increasingly driven by AI-powered generative models that are reshaping search result page (SERP) dynamics. This evolution necessitates an immediate and strategic pivot towards Generative Engine Optimization (GEO) and advanced Technical-Editorial … Read More
3 min read -
EcommerceAmazon Search Optimization: Boost Your Sales & Visibility
In the highly competitive Amazon marketplace, standing out and reaching your target audience is paramount for success. This is where effective amazon search optimization comes into play, a critical discipline for any seller looking to maximize their product visibility and … Read More
8 min read -
EcommerceAmazon search optimization: Your essential guide to sales
The Amazon marketplace is a colossal ecosystem, a digital arena where millions of products compete for attention. For any seller aiming to thrive, understanding and mastering **amazon search optimization** is not merely an advantage; it’s a fundamental necessity. This comprehensive … Read More
7 min read -
EcommerceBoost Retail Media ROI: Focus on Execution
Executive Summary: Retail media’s core challenge is identified as execution, not strategy, according to eMarketer analyst Sarah Marzano. Despite significant investment in establishing retail media operations on owned digital channels, many retailers struggle with effective implementation and monetization. The future … Read More
4 min read
